“We are pleased to welcome Jennifer to our staff,” said Sperber. “Her years of experience and knowledge within the motorsports industry will be a tremendous asset for our team as we continue to elevate the PIR brand for our partners and fans alike.”

Most recently, Jennifer was responsible for managing and developing some of ISC’s top partners as Director of Partnership Marketing.  Her many contributions included securing Toyota as the first founding partner at the newly-reimagined Daytona International Speedway.  

In her current role at Phoenix Raceway, she is responsible for identifying new marketing partnerships, managing current client relationships and leading PIR’s partner activation strategies.

“I am excited to join such a talented team and work alongside regional and national partners to help their brands achieve success at Phoenix Raceway,” said Staton. 

Jennifer earned her degree in marketing from Sheridan College in Toronto, Canada, where she was awarded the Sheridan Scholar designation.