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Hyundai Launches High-Performance Brand
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Hyundai Motor introduced the company’s new high-performance N sub-brand at the Frankfurt International Motor Show in Germany.
Hyundai Motor aims to build on its motorsport experience with the new N brand, according to the company. In debuting the brand, Hyundai previewed its 2016 Hyundai i20 WRC race car, alongside two concept cars that demonstrate the company’s performance ambition.
The Hyundai N 2025 Vision Gran Turismo concept demonstrated the brand’s perspective on future performance characteristics, according to Hyundai. Created exclusively for PlayStation’s Gran Turismo video game series, the concept car boasts total power of 884 PS from Hyundai Motor’s hydrogen fuel cell system and an additional super capacitor system.
In addition, the mid-engine turbo-powered 300 PS Hyundai RM15 concept with a lightweight construction represented how the N sub-brand’s driver-focused technologies could come into production, according to Hyundai.
“Design, quality and product value have become established as key pillars of our brand,” said Jochen Sengpiehl, vice president of marketing at Hyundai Motor Europe, “and we are adding the emotional characteristics of performance and driving pleasure with Hyundai N.”
Hyundai Motor aims to build on its motorsport experience with the new N brand, according to the company. In debuting the brand, Hyundai previewed its 2016 Hyundai i20 WRC race car, alongside two concept cars that demonstrate the company’s performance ambition.
The Hyundai N 2025 Vision Gran Turismo concept demonstrated the brand’s perspective on future performance characteristics, according to Hyundai. Created exclusively for PlayStation’s Gran Turismo video game series, the concept car boasts total power of 884 PS from Hyundai Motor’s hydrogen fuel cell system and an additional super capacitor system.
In addition, the mid-engine turbo-powered 300 PS Hyundai RM15 concept with a lightweight construction represented how the N sub-brand’s driver-focused technologies could come into production, according to Hyundai.
“Design, quality and product value have become established as key pillars of our brand,” said Jochen Sengpiehl, vice president of marketing at Hyundai Motor Europe, “and we are adding the emotional characteristics of performance and driving pleasure with Hyundai N.”
