PRI exhibitor JE Pistons, one of the industry leaders in high-performance forged and billet racing pistons, has announced Cindy Verkooij as the brand’s new general manager. A 21-year veteran of the performance aftermarket industry, Verkooij has leadership experience in both sales and marketing, along with intimate knowledge of the performance piston and connecting rod marketplace.  

“Cindy brings industry veteran leadership to JE Pistons, reinforcing our commitment to increase focus on customers and lead racers to victory. We’ve spent the last year innovating leading-edge piston technology and making significant investments in manufacturing; adding Cindy is the next strategic move for JE Pistons,” Race Winning Brands CEO Brian Reese said.  

Verkooij comes to JE after 11 years in a senior leadership position with CP-Carrillo. In her new post, she will fulfill a valuable role in the executive leadership team and further JE’s commitment to, and investment in, bolstering their leadership market position.

“There is a huge opportunity for growth here and I’m working with a forward-thinking leadership team that wants to continuously evolve,” Verkooij said. “That is what I value, and that is what’s represented here. The leadership is putting forth a tremendous effort to strengthen and grow the JE brand, and I’m excited to be a part of that growth.”

For more information, visit jepistons.com.