Performance Racing Industry recently exhibited at the 2013 Professional MotorSport World Expo, which was held November 12–14, 2013, in Cologne, Germany. Francisque Savinien, Director of Global Sales & Marketing for PRI, was on-site to represent the company and draw attention to the upcoming PRI Trade Show in an effort to continue attracting international business.

The Professional MotorSport World Expo has more than 230 exhibiting companies from all over the world, showcasing their latest technologies, components, designs and services. In addition, there are various free workshops to attend that cover a wide range of topics and provide insight into race engine design and testing from a multitude of racing businesses and race teams.

Through its presence, PRI was able to raise awareness of the US racing market and business opportunities that US manufacturers can bring to Europe and all over the world.