PRI Show goers are invited to buckle up as EricTheCarGuy (aka Eric Cook) reveals his tricks of the trade, and explains how he converted 20 years of experience as an ASE certified master technician into a YouTube channel with over 600,000 subscribers.

In his exclusive seminar at the 2015 PRI Trade Show, “EricTheCarGuy’s YouTube Experience And How It Can Benefit Performance Automotive Businesses,” Cook will share his keys for success while outlining how racing businesses can use video as a powerful, cost-effective marketing tool.

He’ll explain the business strategies he’s employed over the years, as well as what has worked (and what hasn’t) on the road to managing an online enterprise whose detailed repair clips have garnered over 100 million views since 2009.

EricTheCarGuy’s unique and interactive seminar takes place from 8–9 a.m. on Saturday, December 12 in Room 242 of the Indiana Convention Center. There is no charge for registered Trade Show attendees.

For more information on this seminar, click here. And for more on the PRI Trade Show, visit www.pri2015.com.