Gale Banks Engineering has appointed Jon Apogée to the position of director of corporate communications. Apogée will be responsible for all aspects of brand management, strategic marketing, press releases and media planning. His duties include providing direction and implementation for social media marketing and re-launching of the Banks Power brand.

With more than 30 years of experience, Apogée is a veteran in the OE and after-market automotive industry. He has worked with Prolong Super Lubricants as general manager of domestic sales, marketing and motorsports and owned Marketing Matters, Inc., an advertising agency specializing in the automotive after-market.

Prior to Marketing Matters, Apogée was the vice president of DuBois Advertising in Ontario, CA, and director of marketing for the Specialty Equipment Market Association (SEMA).

Apogée also created the Motorsports department for Mitsubishi Motor Sales of America, where he guided the company into the U.S. racing circuit and led Mitsubishi to become the first manufacturer to win the "Class 7" (Mini Pick-up Truck) championship in both the HDRA (High Desert Racing Association) and SCORE (Southern California Off Road Enterprises) Championships.