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PRI's Business Seminars Tackle Social Media, Employees And Drag Race Engines
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Hundreds of racing professionals turned out Friday morning for a three-pack of PRI Trade Show-sponsored seminars focused on boosting business.
Drag racers and engine builders formed a standing-room only audience for a session with drag legend Pat Musi and his daughter Lizzy Musi, herself a record-breaking driver. The interview-style seminar led by PRI Editor Dan Schechner touched on a number of timely topics, from what the two look forward to most about their jobs (both cited "the competition") to what the immediate future holds for the iconic Musi Racing Engines (look for expansion into the sportsman ranks).
Down the hall, Erin Bemis of Constant Contact discussed the top five social networks-Facebook, Twitter, LinkedIn, Instagram and Pinterest-and the demographics that utilize each one. She advised racing operators who aren't yet using social media to begin with Facebook, which is now far and away the most popular form of social media. She added that business people who commit to using the medium must remain active on it.
Among the attendees was Marla Hoyos, promoter of Thunder Road Raceway Park in Gilliam, Louisiana, who noted that although she actively promotes the drag strip on social media, she still learned about new blogs and new ways to post. Hoyos emphasized the value of PRI’s educational opportunities: “The first thing I do when I schedule out my plan for the day is I look to see what seminars are available. Then I schedule my day thereafter, so my meetings and everything follow the seminars because they are very insightful. You learn a lot.”
The day's third seminar was presented by veteran columnist, author and small business owner Gene Marks, who covered several employee-related topics like paid time off, health care, human resources, and project/problem management and communication.
Scott Rygol of Kroyer Racing Engines in Las Vegas, Nevada, found Marks' presentation to be “very helpful,” as business owner Kevin Kroyer has been using social media to find new employees but is seeking additional resources. He also cited Marks' advice on “benefits that we need to give or present to future employees or current employees to try to keep them.”
Marks also provided details on the Affordable Care Act (Obamacare), as well as accounting and benefits information.
Erica Ellis of Blackmon Automotive in Kennesaw, Georgia, said, “We will be applying a lot more of the links [Marks] provided to us, as well as the forms, the documentation, and things like that, which will help cover us as a small business. The biggest thing that we have learned is just protecting ourselves to maintain our company," because, he added, “things have changed so much since we started 20 years ago.”
PRI's business education seminars continue tomorrow at 8 am in Rooms 239, 240 and 242 of the Indiana Convention Center. For more information, visit www.pri2015.com.
Drag racers and engine builders formed a standing-room only audience for a session with drag legend Pat Musi and his daughter Lizzy Musi, herself a record-breaking driver. The interview-style seminar led by PRI Editor Dan Schechner touched on a number of timely topics, from what the two look forward to most about their jobs (both cited "the competition") to what the immediate future holds for the iconic Musi Racing Engines (look for expansion into the sportsman ranks).
Down the hall, Erin Bemis of Constant Contact discussed the top five social networks-Facebook, Twitter, LinkedIn, Instagram and Pinterest-and the demographics that utilize each one. She advised racing operators who aren't yet using social media to begin with Facebook, which is now far and away the most popular form of social media. She added that business people who commit to using the medium must remain active on it.
Among the attendees was Marla Hoyos, promoter of Thunder Road Raceway Park in Gilliam, Louisiana, who noted that although she actively promotes the drag strip on social media, she still learned about new blogs and new ways to post. Hoyos emphasized the value of PRI’s educational opportunities: “The first thing I do when I schedule out my plan for the day is I look to see what seminars are available. Then I schedule my day thereafter, so my meetings and everything follow the seminars because they are very insightful. You learn a lot.”
The day's third seminar was presented by veteran columnist, author and small business owner Gene Marks, who covered several employee-related topics like paid time off, health care, human resources, and project/problem management and communication.
Scott Rygol of Kroyer Racing Engines in Las Vegas, Nevada, found Marks' presentation to be “very helpful,” as business owner Kevin Kroyer has been using social media to find new employees but is seeking additional resources. He also cited Marks' advice on “benefits that we need to give or present to future employees or current employees to try to keep them.”
Marks also provided details on the Affordable Care Act (Obamacare), as well as accounting and benefits information.
Erica Ellis of Blackmon Automotive in Kennesaw, Georgia, said, “We will be applying a lot more of the links [Marks] provided to us, as well as the forms, the documentation, and things like that, which will help cover us as a small business. The biggest thing that we have learned is just protecting ourselves to maintain our company," because, he added, “things have changed so much since we started 20 years ago.”
PRI's business education seminars continue tomorrow at 8 am in Rooms 239, 240 and 242 of the Indiana Convention Center. For more information, visit www.pri2015.com.
