Harts Diesel and Machine, known for its line of high-performance diesel parts, is expanding with the formation of Harts Turbo, a division focused on street/strip applications. Roger Conley will lead the new division as Director of Business Development.

Conley is a 30-year veteran in the high-performance aftermarket. 

“I am excited to work with the Hart family as we are developing and manufacturing products to fit a dynamic performance segment,” said Conley. “The Hart’s were first introduced to the gasoline drag racing market when they worked with several high-profile racers competing on Discovery Channel’s ‘Street Outlaws’ television series. They have been hooked on this segment ever since, opening a pathway to this new-to-them marketplace.” 

Conley’s role will include product development, inventory management, and distribution.

Harts Diesel and Machine is known in the diesel market as the provider of turbochargers, injectors, and fuel pumps for various applications, including agriculture, drag racing, and tractor-pulling.

For more information, visit hartsdiesel.com.