Torrance, California-based Edelbrock has announced the appointment of Rob Morse to the position of Account Sales Manager at Edelbrock, LLC.

Morse, whose expertise is in project management with performance OEM and private label sales, brings 28 years of experience in the automotive industry to the Edelbrock Sales Team. He was most recently the Sales Operations Manager at AutoRep Sales Company.

Prior to this, Morse spent 15 years in the performance aftermarket at Ford Motor Company, where he held various management positions including senior zone manager, regional marketing manager and retail development manager before wrapping up his career at Ford as global representation planner.

“I am honored to be joining the Edelbrock team,” Morse said. “Not only have I spent my entire career working in the automotive industry, I also have been a performance enthusiast, race fan and drag racer since I was a teenager. To be joining one of the most historic and founding companies of the performance aftermarket is truly a great opportunity.”

For more information, visit edelbrock.com.