Centric Parts has named Kenneth L. Selinger as the company’s new vice president of product management. In his new role, Selinger is responsible for competitive analysis and pricing, market research, new part introduction, cataloging and product life cycle management for Centric Parts and its Qualis Automotive division.

Selinger joins the company after working at Akebono Brake Corp., a manufacturer of brake technology, for 19 years. During his tenure there, Selinger held several executive roles including director of sales, marketing and product development, director of marketing and product development, OEs and aftermarket, and marketing and product development manager.

Prior to his time with Akebono, Selinger spent three years at Federal-Mogul as director of marketing for the global aftermarket. Selinger also helped launched Raybestos’ first ceramic brake pad line while serving as the company’s senior product manager.

For additional information about Centric Parts, visit its website at centricparts.com.