CV Products has announced it is changing the company name to Xceldyne Group, LLC. Xceldyne, which stands for “Accelerated Dynamics,” is a product attribute that best reflects the company’s recently announced strategic shift to focus all company resources on dynamic precision design and manufacturing, according to a company statement.

Four proprietary brands will align under Xceldyne Group’s efficiencies in manufacturing and materials coatings: Xceldyne, CV Racing Products, Cycra and Advanced Material Coatings (AMC).

“This is an exciting time for our organization and our employees,” said Steve Lineberger, President and CEO of Xceldyne Group, LLC. “We looked very closely at the marketplace and made a strategic decision to concentrate our team’s efforts on what we do best—manufacturing the most technologically advanced precision parts in the industry. This refined approach will allow us to spend more time developing innovative products and value-added services to satisfy our customers’ growth objectives and achieve high levels of success.

Xceldyne is an advanced manufacturing and design facility that utilizes CNC and other specialized equipment to produce high-performance components for the motorsports, aerospace and general commercial markets; CV Racing Products, a supplier of auto racing industry performance engine components for over 30 years, recently announced a narrowed distribution of race parts to complement its branded engine components for all levels of racing; Cycra is a plastics injection manufacturer in the motorcycle accessories and powersports market; and Advanced Material Coatings provides anodizing for several industries including aerospace, defense, firearms and motorsports.