Mt. Gilead, Ohio-based Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret fuel and oil additives, has named Carmen Fiordirosa as the company’s new director of e-commerce.

In the newly created role, Fiordirosa, who is based in Chicago, Illinois, will collaborate with cross-functional partners to grow e-commerce sales for multiple markets by ensuring a consistent brand message, robust content and online account support. Responsibilities will include business development and strategy, website and social media content and development, promotional campaigns, online marketing, website design, customer service, web analytics and technologies.

Prior to joining LSI, Fiordiorsa served as the director of marketing for CleanTools, Inc. in Westmont, Illinois, where she was responsible for developing brand strategy and content marketing, as well as providing account management for distributors and suppliers across the automotive aftermarket, marine and pet markets.

For more information about Lubrication Specialties Inc., visit ubricationspecialties.com.