Race Winning Brands (RWB) has enlisted longtime industry executive Ross Berlanga to lead its promotional efforts, naming him the company’s new director of advertising.

Berlanga comes to RWB with over two decades of marketing, agency, advertising and graphic design experience. He will lead advertising efforts for all brands under the RWB umbrella, including JE Pistons, K1 Technologies, ProX Racing Parts, Wiseco Performance Products and others. Additionally, Berlanga will be responsible for brand messaging, trade show management and promotional activities.

Berlanga’s tenure in the automotive industry began in 1998. He’s worked at McMullen-Argus as a graphic designer for publications like Hot Bike, Sport Compact Car, and Custom Rodder. Later, he spent time at Edelbrock, KTC Media Group, MagnaFlow, Motorsport Aftermarket Group (MAG) and K&N Engineering. Berlanga also worked on the marketing team at JE Pistons, from 2000–2002.

In related news, Mark Gearhart will transition from his role as senior content marketing manager to the newly created role of director of content, where he will lead the content team and manage all sponsorship-related initiatives.

For more information on Mentor, Ohio-based RWB, visit racewinningbrands.eu.