PRI Press Releases

SCCA AND PRI JOIN FORCES TO EXPAND MOTORSPORTS ACCESS TO ALL

INDIANAPOLIS, Ind. (Dec. 13, 2024) -- The Sports Car Club of America (SCCA) and Performance Racing Industry (PRI) announced a new partnership at the PRI Show aimed at driving the growth of U.S. motorsports. This collaboration will provide both PRI and SCCA members with benefits from each organization, fostering greater opportunities within the motorsports community.

Through this partnership, SCCA members who join PRI as an individual member will receive a exclusive membership rate, with a portion of their PRI annual membership supporting the SCCA Scholarship Fund. Additionally, SCCA members will enjoy a 20% savings on business memberships to PRI. With their PRI membership, SCCA members will gain access to a variety of exclusive offers from PRI’s membership partners.

This partnership also aligns SCCA with the SEMA-PRI Regulatory and Legislative Advocacy efforts, as well as offering PRI presence at one or more of SCCA’s National Championship events. SCCA, meanwhile, will exhibit at the 2025 PRI Show.

This announcement comes just one day after SCCA President and CEO Mike Cobb and IMSA President John Doonan took part in a PRI-hosted session entitled “Attracting and Training the Next Generation of Motorsports Leaders” in the T.O.P.S. HQ (Tracks, Operators, Promotors & Sanctioning Bodies Headquarters) during the 2024 PRI Show in Indianapolis, IN.

“The partnership between PRI and SCCA is a natural one, especially considering that both organizations have the same goal of accelerating grassroots motorsports in the U.S.,” said Cobb. “Thanks to this partnership, SCCA members will have access to PRI’s resources, which includes not only discount programs and access to a broad array of potential supplier partners, but also to the latest industry news that is relevant to the hobby they hold so dear.”

As part of this partnership, SCCA and PRI members will see relevant content from the other organization appear on their websites and in their e-newsletters. PRI members will also have the opportunity to join and participate in thousands of SCCA events each year.

“This partnership with the Sports Car Club of America marks a significant step forward in uniting and strengthening the motorsports community,” said PRI President Michael Good. “By combining the strengths of PRI and SCCA, we’re creating new opportunities for enthusiasts, professionals, and businesses to grow and thrive in the U.S. motorsports landscape. Together, we’re fueling the future of racing.”

About the Sports Car Club of America
Founded in 1944 by motoring enthusiasts, the Sports Car Club of America (SCCA) keeps true to its roots by sanctioning thousands of amateur and professional motorsports events each year. With 115 regional chapters spanning the United States, Guam, and Puerto Rico, SCCA is the largest active motorsports membership organization in the world, putting dreams within reach for those searching for fun with cars.

Local events at nearby circuits and facilities remain the backbone of SCCA’s activities, with the Club’s volunteers providing everything from course marshaling to timing and beyond at events spanning road racing, autocross, rally, and more. Whether it’s behind the wheel or being active trackside, SCCA gets you there.

SCCA’s volunteers are also instrumental in IMSA and FIA race weekends, with SCCA-trained workers standing trackside for many of the key roles necessary when hosting professional racing events.

Head to SCCA.com for more information.

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through the world’s premier auto racing trade show in Indianapolis, Indiana, as well as PRI’s award-winning monthly business magazine, digital platforms, and social networks, motorsports industry members from all over the world remain at the cutting edge of the worldwide racing marketplace. Founded by racing entrepreneur Steve Lewis, PRI was purchased by SEMA in 2012.

The annual PRI Show features over 1,000 companies exhibiting in more than 3,400 booths and showcasing the latest products, services, machinery, simulation, and testing technologies, and trailers for the racing industry at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis. Launched in 1988, the Show encompasses all forms of racing and attracts attendees from all 50 states and across the globe, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

PRI, whose sphere of influence includes drag racing, short track, stock car, road racing, off-road, vintage, endurance, karting, truck and tractor pulling, performance marine, and more, is known as the leading publishing and events company for racing and performance professionals. Value-added services include an extensive PRI Education program at the annual Trade Show, regular networking events at major racing hubs across the US, and hosting of best-in-class conferences during Race Industry Week, among others. The company is headquartered in Indianapolis.

Learn more about PRI at PerformanceRacing.com.

PRI ANNOUNCES INAUGURAL HALL OF FAME INDUCTEES
-- Steve Lewis and Ed Iskenderian honored for outstanding contributions that shaped the landscape of automotive performance --

INDIANAPOLIS, Ind. (Dec. 12, 2024) -- Performance Racing Industry (PRI) announced Steve Lewis and Ed Iskenderian as the first-ever motorsports industry legends to be inducted into the PRI Hall of Fame. Lewis and Iskenderian were recognized and celebrated today during the Grand Opening Breakfast at the 2024 PRI Show.

Launched in 2024, PRI’s Hall of Fame honors the outstanding achievements and contributions of individuals and entities in the motorsports industry, preserving their legacies and inspiring future generations. The inductees were honored for their career accomplishments, impact on the sport, contributions to innovation, sportsmanship, leadership qualities, and overall influence within the racing community.

“Steve and Ed left an incredible mark on the racing industry through their courage to take risks and relentless drive to push the industry forward,” said PRI President Michael Good. “Their accomplishments, integrity, and passion for helping others have inspired countless people and we are proud to present them with this accolade that celebrates their boldness and innovation.”

Steve Lewis
After attending his first midget race with his parents at a young age, Lewis knew that racing was the industry he wanted to be a part of. His passion for motorsports led him to become one of the United States Auto Club (USAC)’s most successful car owners. Several of the biggest names in racing competed for him during his tenure with USAC, recording a record 133 National victories, more than anyone in history, and 10 USAC National Car Owner titles.

In 1988, Lewis launched the Performance Racing Industry (PRI) Trade Show to support the racing and performance segments and improve the ways in which the racing industry conducts business. A passionate advocate for racers and businesses, his leadership and vision set new standards of excellence in the industry, and the PRI Show quickly became (and is still) the premier event for the entire motorsports community.

“It’s a humbling privilege to have someone say ‘hey, you’re the number one’, especially of this project because it was our number one project and it was a very important thing for us to do,” said Lewis on being the first inductee into the PRI Hall of Fame. “Racing is a real industry, and it now has a trade show that where every year the buyers and suppliers can get together in a professional atmosphere and get the work done, and I think that’s important.”

Today, PRI continues to increase engagement and support for the racing industry through new tools and initiatives specifically for the motorsports community. The annual PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

Ed Iskenderian
Iskenderian was a young man who raced his own cars just before he enlisted into the Army Air Corps during World War II. Upon his return, the hot rodding boom had hit, and Iskenderian—later nicknamed “Camfather”—had trouble buying racing-grind camshafts. Rather than wait five months for a camshaft, he decided, “I can make those,” and entered the racing cam business.

He set up a used grinding machine in the back room of a tool and die company owned by a friend, and that was the start of Iskenderian Racing Cams, popularly known as “Isky Cams,” one of the largest specialty cam grinders in America. The company developed the first high-density, chilled-iron lifters for Top Fuel dragsters, and was also responsible for the first anti-cam-walk kit for Chevy V8s and the first offset cam keys and bushings for adjusting cam timing.

Iskenderian was a part of the small group that created SEMA and was its first president. He was inducted into the SEMA Hall of Fame in 1978. Additionally, he is a member of Chevrolet’s Legends of Performance.

“The industry was going on before me, but there was no money in it, or it was so small,” said Iskenderian, who was born in 1901 and is now 103 years old. He added, “I was born just at the right time.

Today, Isky Racing Cams in Gardena, Calif., where Iskenderian can still be found most days, consists of a four-building complex of over 75,000 sq. ft. on property a full city block long. Known for his precision, creativity, and passion, the contributions of the “Camfather” shaped drag racing and custom car culture, cementing his place as an automotive pioneer and icon.

To learn more about PRI, visit www.performanceracing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

INNOVATION ON DISPLAY: PRI SHOW LAUNCHES WITH OVER 1,000 EXHIBITORS
-- Cutting-edge products, vehicles, and education sessions highlight the future of motorsports --

INDIANAPOLIS, Ind. (Dec. 12, 2024) The 2024 Performance Racing Industry (PRI) Show, the premier annual event for the motorsports industry, opened its doors today at the Indiana Convention Center and Lucas Oil Stadium. Running from Dec. 12-14, 2024, the event brings the entire racing community together to celebrate and shape the future of motorsports.

“The PRI Show is more than an event—it’s where the entire racing industry comes together to connect, innovate, and drive the future forward,” said PRI President Michael Good. “From the latest technologies on display to the valuable insights shared in our education sessions, this year’s Show reflects the strength and resilience of motorsports. We’re thrilled to see so many new and returning exhibitors and attendees joining us in Indianapolis.”

Kicking off the day at the Grand Opening Breakfast, motorsports icon Travis Pastrana welcomed attendees with a lively discussion of his career hosted by Ralph Sheheen. Adding to the excitement, the inaugural class of the PRI Hall of Fame was introduced, honoring individuals who have made significant contributions to the industry.

The 2024 PRI Show is the largest trade show, by footprint, in the state of Indiana, filling the entire Indiana Convention Center and Lucas Oil Stadium, boasting 1,000+ exhibitors, including 161 first-time exhibitors, showcasing cutting-edge products and services that drive the motorsports industry forward. Attendees will have the opportunity to explore 199 featured products, 27 showcase vehicles, and participate in 12 in-depth education sessions, 28 T.O.P.S. sessions, and 34 exhibitor sessions covering topics essential to business and performance in the racing world.

Focus On the Business of Racing
The dynamic and rapidly evolving motorsports industry comes together annually at the PRI Show to celebrate innovation, share insights, and drive business growth. Earlier this year, PRI took a step in supporting that growth by releasing its inaugural “2024 State of the Racing Market Report.” This groundbreaking resource highlights that track-use motorsports parts accounted for over $8 billion in U.S. sales in 2023, with 76% of racing businesses reporting a stable or improving market outlook. The report underscores positive momentum across the motorsports ecosystem, helping businesses navigate opportunities and challenges with data-driven insights.

“It has become imperative for Wilwood to exhibit at PRI because of the amount of racing we specialize in,” said Michael Hamrick, Events and Promotions Manager for Wilwood Disc Brakes. “It’s the one time of the year that we get to have face time with our customers and racers away from the track and discuss the past season of racing and get ready for the next season. We get everyone’s full attention and can show them all of our newest products to help them meet their end goals either at their business or on the racetrack.”

Affiliated Events Driving Engagement
Motorsports professionals gather at the PRI Show not only for its main attractions but also for an impressive array of affiliated events. These gatherings bring together thought leaders, industry pioneers, and passionate advocates to explore the latest trends and innovations shaping the future of motorsports. Affiliated events include the International Council of Motorsports Sciences (ICMS) Congress, Women with Drive – Driven by Mobil 1 (WWDIV), the Race Track Business Conference (RTBC), and the AERA/Engine Performance Industry Conference (EPIC). These events provide networking, education, and professional development opportunities for all segments of the motorsports community.

Future-Focused Highlights
With an eye on innovation and the next generation of talent, the Show spotlights sim racing at the SIM Racing Arena Presented by SRO Motorsports Group and the U.S. Army, and the Hot Rodders of Tomorrow National Championship. These features not only showcase the dynamic intersection of technology, training, and youth engagement in motorsports but also emphasize the importance of fostering skills that translate into real-world opportunities. Sim racing serves as a gateway for enthusiasts to explore motorsports, offering a hands-on introduction to racing dynamics and technical expertise, while supporting the growing eSports racing scene and providing training opportunities for on-track racers. Meanwhile, the Hot Rodders of Tomorrow program cultivates teamwork, mechanical skills, and problem-solving abilities in young participants, inspiring them to pursue careers in the automotive and racing industries. Together, these initiatives highlight the event’s commitment to cultivating a vibrant future for motorsports by blending passion, innovation, and education.

“This year’s Show is a testament to the creativity and passion that define our industry,” said PRI General Manager Jim Liaw. “With hundreds of exhibitors, exciting featured products, and a strong focus on future opportunities like sim racing, we’re showcasing the full spectrum of what makes motorsports thrive. We’re proud to provide this platform for innovation and collaboration.”

For those unable to attend the business-only event, the MotorTrend Network will air the 2024 Performance Racing Industry Special, a one-hour primetime special, bringing viewers unparalleled access to the Show. The 2024 Performance Racing Industry Special premieres Feb. 12, 2025, on MotorTrendTV. It will also be available to stream on-demand through Discovery+ and Max.

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

To register for the 2024 PRI Show and for more information, visit PRI2024.com/Attend.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

PRI SHOW EXPANDS SIM RACING ARENA TO FOSTER MOTORSPORT GROWTH AND ESPORTS EXCELLENCE

INDIANAPOLIS, Ind. (Dec. 5, 2024) — The PRI Show, a cornerstone event in the motorsports industry, is proud to announce a significant expansion of its SIM Racing Arena Presented by SRO Motorsports Group and the U.S. Army at the 2024 Show, held Dec. 12-14 at the Indiana Convention Center and Lucas Oil Stadium. This dynamic, 43,000 square foot hub featuring 85 booths will spotlight the burgeoning world of sim racing, offering attendees an immersive experience into the sport that bridges virtual and real-world motorsports.

The racing simulator market is projected to grow from $500 million in 2024 to $1.1 billion by 2030 at a compound annual growth rate of 15.6%, according to a report by MarketsandMarkets. The growth is driven by advancements in hardware and software, as well as the increasing accessibility of racing simulators for both personal and professional use. Sim racing also plays a critical role in eSports, a sector that continues to expand with a global audience that’s expected to reach more than 640 million by 2025.

“Sim racing is revolutionizing how people connect with motorsports,” said Michael Good, President of PRI. “With our expanded SIM Racing Arena, we aim to inspire the next generation of racers and fans, creating opportunities for learning, competition, and collaboration across the industry.”

Highlights of the Expanded Sim Racing Arena
Cutting-Edge Simulators: Attendees will experience the latest in sim racing technology, including state-of-the-art rigs and peripherals that replicate the sensation of driving on world-class tracks.

Interactive Coaching Sessions: Professional drivers and coaches will demonstrate how sim racing can sharpen driving skills, enhance race strategy, and prepare for real-world competition.

eSports Racing Series: The area will feature live eSports racing events, showcasing top talent in head-to-head competitions. Attendees will also have the opportunity to participate in open qualifiers and test their skills against seasoned racers.

Networking Opportunities: Industry leaders, sim racing developers, and professional racers will gather to discuss the future of sim racing and its integration into traditional motorsports.

This expansion underscores the PRI Show’s commitment to innovation and education within the motorsports community. By highlighting sim racing’s versatility as both an entertainment platform and a professional training tool, the Show continues to elevate its role as a leader in the industry.

Sim Racing Featured Exhibitors
This year’s expanded sim racing area will feature a diverse lineup of exhibitors showcasing how sim racing connects technology, skill-building, and community engagement. From global motorsports organizations to innovators in simulation equipment and partner organizations, these exhibitors highlight the versatility and appeal of sim racing in modern motorsports.

Renowned for sanctioning both on-track and eSports races, SRO Motorsports Group will showcase its commitment to merging the physical and virtual worlds of racing. Attendees can learn about their global racing series and eSports championships, bridging traditional motorsports with cutting-edge technology. “SRO is a motorsports ecosystem, and eSports is an important part of that environment,” said Greg Gill, President and CEO of SRO Motorsports. “PRI is unique because it allows us to showcase both on-track racing and eSports.” SRO has three days of activities planned for the PRI Show, including a pro playoff invitational, featuring 16 of the top sim drivers that will be broadcast live on SRO and PRI social media channels. SRO will endcap the weekend with partner KUNOS Simulazioni’s demo of its’ game Assetto Corsa Evo in North America for the first time.

A leader in sim racing equipment, Advanced SimRacing will highlight its innovative tools, including interconnected seats that provide motion feedback and haptics, designed to help drivers improve their skills on track with its biggest display ever at the PRI Show. From high-performance racing simulators featuring partners Juncos Hollinger IndyCar, Mercedes AMG and others, to personalized training aids, their offerings cater to both aspiring and professional racers. “The PRI Show is motorsports central,” said Marc-André Ladouceur, Chief Marketing Officer, Advanced SimRacing. “Exhibiting at the PRI Show helps us bridge the gap between sim and on-track motorsports and demonstrate sim’s value as a training tool.”

Podium 1 Racing was created by on-track racers looking to replicate the excitement of racing in a virtual environment. Through partnerships with multiple brands, Podium 1 creates a wide range of sim experiences for everyone from enthusiasts looking for another level of immersion to real-world professionals seeking an edge on track. “PRI is a huge motorsports event and motorsports is what we are,” said Podium 1 Co-Founder Steve Paladino. “PRI helps us engage with the motorsports world where drivers use sim to improve, looking for tools to get better and faster.” Podium 1 will bring multiple sim rigs to the PRI Show featuring from three-to-six degrees of freedom, including pitch, roll, heave, yaw surge and sway – even harnesses that pull on the drivers.

By bringing a sim racing team to the event, the U.S. Army demonstrates how a shared passion for motorsports and simulation technology helps it connect with the public. Their presence emphasizes the role of sim racing in fostering community, teamwork, and skill development while engaging with fans through interactive activities and competitions. Members of the U.S. Army eSports team, made up of full-time, active-duty soldiers will be on hand not only to compete against each other and PRI Show attendees, but to demonstrate that personal passions and military service can coexist. “It’s important for people to understand that your individual passions can continue and grow after joining the Army,” said Maj. Andy Ainslie. “Participating in the PRI Show helps America’s Army connect with America’s people through a shared passion for motorsports.”

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit www.PRI2024.com/Attend.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

PRI FEATURED PRODUCTS SHOWCASE HIGHLIGHTS BEST OF MOTORSPORTS PARTS INNOVATION
-- Discover top products from leading racing and performance brands in one centralized location at the PRI Show. --

INDIANAPOLIS, Ind. (Nov. 21, 2024) — The Featured Products Showcase at the PRI Show returns with the hottest motorsports products and technology on display at the Indiana Convention Center, Dec. 12-14, 2024. Located at the ICC Capitol Connector--near the yellow hall, Capitol Cube hanging car, and Georgia Street entrance--the Featured Products Showcase offers media, buyers, decision-makers, and automotive professionals at the Show the opportunity to discover top products from leading racing and performance aftermarket brands in one single location.

Innovation on Display
From engine blocks and batteries to race gear and fuels, the showcase will spotlight top products submitted by PRI Show exhibitors from every segment of the industry. Buyers can explore cutting-edge innovations, gain insight into emerging trends, and see the latest advancements that can enhance racing performance and efficiency.

A Must-See for Media
For media and influencers, the showcase is a valuable resource for discovering popular motorsports products to share with their audiences. Each product includes information and descriptions to help visitors understand its relevance and potential impact within the market. This not only benefits those creating content but gives exhibitors opportunities to build relationships with media who are interested in their product, which can lead to increased brand exposure and ROI.

Award-Winning Creations
Happening throughout the days of the PRI Show are the Featured Products Showcase Awards. The awards feature an esteemed panel of racing industry professionals – consisting of track operators, sanctioning bodies, social media influencers, and media – selecting their favorite products on display. Top vote-getters receive the title of a Featured Products Showcase Award recipient, a crystal award, and their product name included in an article in PRI Magazine.

All 2024 PRI Show exhibitors are eligible to participate in the Featured Products Showcase. Submissions made pre-show before the Dec. 6 early bird pricing deadline are $75 per product. After the deadline, exhibitors can enter product(s) in the Showcase onsite at the PRI Show (as space permits) at $100 per product. For more information, click here. To view a map leading to the showcase, click here.

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit www.PRI2024.com/Attend.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

PERFORMANCE RACING INDUSTRY TO LAUNCH HALL OF FAME AT 2024 PRI SHOW
-- The initiative is designed to honor, celebrate, and preserve the legacies of difference-makers in the motorsports industry ----

INDIANAPOLIS, Ind. (Nov. 20, 2024) — Performance Racing Industry (PRI) is thrilled to announce the launch of the PRI Hall of Fame, an initiative designed to honor, celebrate, and preserve the legacies of difference-makers in the motorsports industry. The inaugural class of the PRI Hall of Fame will be revealed at the 2024 PRI Show, December 12-14 in Indianapolis, during the Grand Opening Breakfast on Thursday, December 12, at 7:30 a.m.

Chosen through a rigorous selection process with transparent criteria, the inductees will be honored for their career accomplishments, impact on the sport, contributions to innovation, sportsmanship, leadership qualities, and overall influence within the racing community.

"The PRI Hall of Fame not only aims to recognize the individuals who have made a significant impact on the industry but also preserve the history and heritage of racing, inspire future generations of industry leaders, and foster a sense of community within the motorsports world," said PRI President Michael Good. "We invite the entire racing industry to join us during the Grand Opening Breakfast at the PRI Show to celebrate the inaugural class of the PRI Hall of Fame and their contributions to the industry."

PRI has created criteria to determine eligibility and select its honorees. Inductees will be ultimately decided by a committee of voters established by PRI. Selected candidates will have exemplified and modeled innovation and positive change within the industry and contributed to its success through individual effort and passion.

Considerations for qualification include: 

• Their contributions must have extended to the national and/or international level. 
• The candidate is/was involved with the motorsports industry and/or PRI for at least 10 years (15 years or more preferred). 
• The candidate has made outstanding contributions toward enhancing the technology, professionalism, dignity and/or general stature, and growth of the motorsports industry and PRI. 
• The candidate must have conducted themselves with a high degree of integrity both within and outside of the motorsports industry.

Doors to the Grand Opening Breakfast open at 6:30 a.m. in the Indiana Convention Center Sagamore Ballroom, and the program begins at 7:30 a.m. The breakfast is free to all PRI attendees, but guests are advised to arrive early as seating is on a first-come, first-served basis.

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

PRI EDUCATION DELIVERS TOOLS FOR MOTORSPORTS BUSINESS SUCCESS
-- The 2024 PRI Show will feature a dynamic lineup of seminars designed to boost skills on and off the track --

INDIANAPOLIS, Ind. (Nov. 19, 2024) — As part of the Performance Racing Industry's (PRI) mission to connect, protect, and advocate for the racing community, the 2024 PRI Show will offer an innovative education program that will help motorsports professionals launch their business into 2025. The PRI Show will take place Dec. 12-14 at the Indiana Convention Center in downtown Indianapolis.

The PRI Education program is a highlight of the Show that enables motorsports professionals to learn from the racing industry’s most innovative minds. This year’s program will feature 11 distinct seminars focusing on emerging trends and the latest in racing technology. Additionally, more than 30 seminars and workshops devoted to racetrack and race series operations and promotions will be located in the Track Operators, Promoters, and Sanctioning Bodies (T.O.P.S.) HQ.

“It’s our goal to ensure that motorsports industry members remain at the cutting edge of new trends in the marketplace,” said PRI President Michael Good. "Each session is designed to provide immediate takeaways that attendees can use to enhance their businesses and improve on-track performance.

PRI Education sessions are divided into two tracks: Business and Technical. The Business Track will cover topics such as pricing policies, online advertising, sponsorship, social media, and the future of motorsports. Meanwhile, the Technical Track will equip attendees with knowledge on simulation, fastener clamp load effects, and tuning techniques.

In addition to the PRI Education tracks, T.O.P.S. HQ will feature a robust schedule of workshops, meetings, and sessions driving best practices and collaboration for track operators, promoters, and sanctioning bodies--critical areas that are directly aligned to PRI’s focus area and vital to the motorsports arena.

“PRI Education offers the opportunity for Show attendees to invest in their professional education for free while already in Indianapolis,” said PRI General Manager Jim Liaw. “Nowhere else can participants gain such valuable insight and learn the technical and business know-how direct from industry veterans.”

Taking place during the PRI Show, PRI Education promotes engagement and connectivity between race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers, and media. All Education sessions are free for 2024 PRI Show attendees. All PRI Education sessions can be found online here. To view the T.O.P.S. schedule, click here.

The 2024 PRI Show will feature more than 1,000 exhibitors showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. To register, visit PRI2024.com/Attend.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

NEPMA MAKES LANDMARK DRIVING FORCE ACTION DONATION TO OPPOSE EV MANDATES
-- Organizations’ $50,000 donation bolsters alliance’s efforts to halt bans on ICE vehicles and preserve automotive aftermarket jobs and economic impact -- 

INDIANAPOLIS (Oct. 16, 2024) – The National Engine Parts Manufacturers Association (NEPMA) today announced a $50,000 donation to Driving Force Action, an independent expenditure campaign organization established by SEMA and PRI to educate voters about the impact on America’s small manufacturing businesses of electric vehicle (EV) mandates and internal combustion engine bans. 

NEPMA’s member companies – P1 Manufacturing, Driven Racing Oil, Race Winning Brands, SA Gear, Engine Power Components, Melling Engine Parts, Hastings Manufacturing, Elgin Industries, and Durabond – are committed to educating the electorate on electric vehicle (EV) mandates and their impact on the motorsports and automotive aftermarket, an industry that drives more than $337 billion in annual economic impact.  

“Our industry relies on leaders who take on the responsibility of advocating for our companies, our employees, and our customers. The member companies of the National Engine Parts Manufacturers Association have put action behind words. They stepped up to the plate when national politics and policies made it impossible for the automotive aftermarket and motorsports industries to stay silent,” said Driving Force Action Chair Kim Pendergast. “I applaud them for their resolve, generosity, and leadership in the face of great challenges to our industry.” 

“Federal and state EV mandates pose a real danger to our nation, both economically and culturally. Our industry is not immune to such threats, and we must take action to secure our future,” said Mark Melling, president of NEPMA. “I want to thank Scooter Brothers, a tireless advocate for our industry, for reiterating to our group for more than a year the important work being performed by Driving Force Action. Driving Force Action’s fight is our fight, and we are proud to be in a position to bolster their efforts.”  

“Driving Force Action holds a vitally important presence in our industry educating and engaging American voters on how government policies will impact the industry,” noted PRI President Michael Good. “PRI and SEMA started this voter engagement effort to address the lack of education and awareness as it relates to the cars and trucks they drive, and the manufacturing job creators here in America. We’ve taken our message directly to the voters, and they will ultimately decide if they want their rights infringed upon by ineffective and overreaching policies coming from the White House.”  

Driving Force Action is engaged in voter education campaigns in several key battleground states, including Michigan, Ohio, Pennsylvania, and Wisconsin, where they share the stories of business owners whose livelihoods are at risk from the radical Biden-Harris EV mandates. Across a series of ads, Driving Force Action underscores how federal EV mandates and the ban of our traditional gas- and diesel-powered vehicles promoted by Kamala Harris are a grave threat to thousands of small businesses nationwide. 

Driving Force Action is a nationwide alliance of gearheads, car enthusiasts, and small automotive businesses ready to fight to defend our freedom to drive. To learn more, visit www.drivingforceaction.org.  

About PRI

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

About NEPMA
Since 1965, the National Engine Parts Manufacturers Association (NEPMA) has provided opportunities for dialogue, education, advancement, and improvement of all aspects of the automotive engine parts manufacturing industry, including articulating and advocating its needs and interests before legislative, administrative, and judicial branches of local, state, and national governments. Today, NEPMA is a conduit between the automotive engine parts manufacturing industry and its suppliers, distributors, dealers, insurers, engine rebuilders, and customers for matters involving the business of and governmental affairs concerning the industry. Learn more at NEPMA.com.

###

PRI SHOW 2024: THE ULTIMATE GATHERING FOR THE MOTORSPORTS INDUSTRY
-- Racing industry's premier event set for Dec. 12-14, 2024 --

INDIANAPOLIS (Oct. 10, 2024) — The PRI Show, the world’s largest gathering of motorsports professionals, will take place Dec. 12-14 in Indianapolis. Held annually at the Indiana Convention Center & Lucas Oil Stadium, the PRI Show has been the must-attend event for the racing industry since its inception in 1988, serving as the premier platform for innovation, networking, and business development in the motorsports world.

For over three decades, the PRI Show has played a pivotal role in uniting the global motorsports community under one roof. From manufacturers, retailers, and race teams to track operators, sanctioning bodies, promoters, and media, the event brings together thousands of stakeholders from across the world to drive innovation, fuel business growth, and celebrate the passion of racing.

“With a legacy dating back to 1988, the PRI Show is more than just an exhibition, more than just a trade show—it's the pulse of the motorsports industry,” said PRI President Mike Good. “Whether you’re involved in drag racing, sprints, stock cars, open wheel, or off-road, this event is where business gets done, relationships are built, innovation comes to life, and the future of racing is shaped.”

The 2024 PRI Show will feature:

• Over 1,000 exhibitors across more than 1 million gross square feet of exhibit space showcasing the latest in performance products, equipment, and services.
• Exclusive educational sessions, offering insight on motorsports trends, marketing strategies, and technological advancements.
• Networking events designed to connect professionals from every corner of the industry.
• PRI SIM Racing Arena, expanded this year to 40,000 gross square feet, spotlighting 11 sim racing equipment makers and e-racing series.
• Grand Opening Breakfast starring motorsports and action sports icon Travis Pastrana and hosted by Ralph Sheheen kicks off the 2024 Show.
• PRI Podcast Studio offering top industry podcasters filming and broadcasting.
• Featured Products Showcase highlighting the newest and most popular motorsports products.
• T.O.P.S. HQ (Track Operators, Promoters and Sanctions) presented by MyRacePass.com, the “Headquarters” for track promoters, operators, and sanctioning body leadership and staff.

Further solidifying the PRI Show’s importance to the racing community, several key racing organizations hold their events in conjunction with the show each year, including Women in Motorsports North America (WIMNA), Race Track Business Conference (RTBC), International Council of Motorsports Sciences (ICMS), the American Engine Rebuilder Association (AERA), and many others. This collective presence highlights the event’s role as the central hub for motorsports and underscores the critical role it plays in shaping the future of racing.

A Can’t-Miss Opportunity

For industry professionals across the racing spectrum, the PRI Show offers an unmatched opportunity to make crucial connections that can shape the future of their businesses. With thousands of attendees from all facets of the racing world in attendance, the Show provides exhibitors with the perfect platform to present their latest innovations to a highly targeted and engaged audience.

“The PRI Show is a must-attend event. It’s the only place you can interface directly with all the motorsports industry stakeholders where the focus is strictly on business,” said Chris Douglas, President and CEO of the Edelbrock Group. “Deals are made, experiences are shared, and businesses and products are created. It’s the perfect blend of hardcore business, end of the season celebration, and performance family reunion.”

For race track operators, the PRI Show is an unparalleled opportunity to explore the latest advancements in safety, performance, and facility management. The Show provides a one-stop solution for operators looking to upgrade their venues and improve the racing experience for both competitors and fans.

“If you want to be successful in this business, you need to be at the PRI Show,” said Charles Myers, General Manager, Coastal Plains Dragway. “For us as a race track, it’s really important to see all the manufacturers and be able to get that manufacturers’ support. It really helps us because we get to see what the industry is doing, and when you have a good idea of what the industry is doing, it helps you prepare for the next season.”

All attendees will benefit from hands-on demonstrations, networking opportunities, and a deeper understanding of the motorsports industry’s future. With a focus on business development and innovation, the PRI Show ensures attendees leave with invaluable connections and insights that will fuel their success in the year ahead.

Attendance is open to PRI members, ensuring that this trade-only event remains focused on business growth and professional development. Attendees can look forward to exclusive product unveilings, expert panel discussions, and invaluable networking opportunities.

“The PRI Show continues to be the anchor event for the motorsports world, drawing participants from all sectors of the industry,” said PRI Show Director Karin Davidson. “Whether you’re looking to secure new business partnerships, learn about cutting-edge innovations, or simply connect with others who share your passion for racing, the 2024 PRI Show is the place to be.”

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk.

To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

PRI JOINS SEMA’S ‘DRIVE THE VOTE’ VOTER MOBILIZATION CAMPAIGN
-- Organizations encourage participation in the 2024 general election with vetted resources for members and community stakeholders --

INDIANAPOLIS (Sept. 17, 2024) -- Performance Racing Industry (PRI) today announced it will seek to mobilize voters in the grassroots racing community through its participation in Drive The Vote, a campaign by the Specialty Equipment Market Association (SEMA) to encourage participation in the 2024 general election. 

SEMA launched Drive The Vote on Sept. 9 to provide vetted resources on voter registration to its 7,000 member companies, as well as the millions of auto enthusiasts across the U.S. PRI will amplify the campaign to its own members.

“Voting is the lifeblood of a healthy democracy, and it’s critical that PRI members get off the sidelines by voting for the leaders who will represent our values in Washington, D.C., and in statehouses nationwide,” said PRI President Mike Good. “We’re proud to join SEMA’s Drive The Vote campaign, which will empower our members and those around them with trusted information on voting in their community. And, because some of PRI’s members will attend the 2024 SEMA Show, which starts on Election Day, Nov. 5, we also urge those heading to Las Vegas to plan to vote early using these resources as guides.”

The Drive The Vote campaign is simple in its intent: encourage Americans to register to vote and then cast their ballots, using content designed to help industry leaders navigate interactions with congressional candidates, highlight the automotive aftermarket’s advocacy priorities, and encourage enthusiasts’ participation in the electoral process. SEMA is providing vetted links to important voter information, questions to ask candidates during campaign events, and social media assets and sample messages to encourage their employees, customers, and community members to register to vote. 

To learn more about Drive The Vote, visit www.sema.org/vote.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

MOTORSPORTS STAR TRAVIS PASTRANA TO OPEN 2024 PRI SHOW
-- Annual Breakfast Marks Start of Biggest Business Event in Racing Industry --

ALISO VIEJO, Calif. (Sept. 10, 2024) – Motorsports icon Travis Pastrana will kick off the largest three days in the motorsports industry as the headline guest at the Performance Racing Industry (PRI) Show’s Grand Opening Breakfast on December 12 in Indianapolis.

A cherished tradition for thousands of motorsports professionals worldwide, the Breakfast marks the official start of the PRI Show, setting the tone for the three-day event.

“We’re thrilled to have Travis Pastrana join us at this year’s Grand Opening Breakfast. His incredible career and fearless approach to pushing boundaries make him an inspiring figure for our attendees,” said PRI Show Director Karin Davidson. “Travis embodies the spirit of innovation and risk-taking that drives success in our industry, and we’re excited for him to share his unique insights with our audience.”

Pastrana, known worldwide for his extraordinary achievements in motorsports and daredevil stunts, will participate in a live Q&A session hosted by Ralph Sheheen, offering attendees a unique opportunity to hear from one of the most dynamic personalities in sports.

“Whether you’re on the track or in business, the ability to make bold decisions while managing uncertainty is what sets you apart,” said Pastrana. “I’m excited to share my journey and insights with the PRI Show audience.”

Pastrana's name is synonymous with pushing boundaries and taking risks. A multi-talented athlete, father, and entrepreneur, the Annapolis, MD, native is a true motorsports legend.

Throughout his remarkable career, he has claimed victory at the highest levels of competition. Pastrana has clinched 11 X Games gold medals and nine championships across supercross, motocross, and rally racing, showcasing his exceptional talent and versatility in the world of motorsports.

Pastrana is a co-founder of Nitrocross, a race series featuring ground-breaking, sky-touching tracks designed to unleash the full power of world-class, high-performance electric vehicles. This series is passionate about celebrating today’s champions while also cultivating a new generation of racers and expanding the motorsports audience, aiming to create the next wave of motorsport enthusiasts. Additionally, Pastrana is a co-founder of Nitro Circus, a global entertainment brand that has revolutionized the world of action sports. What began as a small group of friends performing jaw-dropping stunts has evolved into a worldwide phenomenon, with live tours, a hit television series, and blockbuster films.

Nitrocross and Nitro Circus showcase Pastrana’s relentless pursuit of the next big challenge, pushing the limits of what’s possible in extreme sports and captivating audiences around the globe. His success exemplifies his ability to turn passion and creativity into thriving business ventures.

Doors to the Grand Opening Breakfast open at 7 a.m., and the program begins at 7:30 a.m. The breakfast is free to all PRI attendees, but guests are advised to arrive early as seating is on a first-come, first-served basis.

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk.

To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

ALISO VIEJO, Calif. (May 28, 2024) – Performance Racing Industry (PRI) released its first-ever market research report report, showing that track-use motorsports parts accounted for more than $8 billion in sales in the United States in 2023, among many other racing market data points. The report includes key industry trends and sales metrics and is available to PRI Business and Individual members for free as a membership benefit.  

The inaugural “2024 State of the Racing Market Report” is PRI’s first step towards providing industry-specific data and insights that will help members grow their businesses and stay competitive. Produced by PRI Market Research, updated reports will be released annually in the first quarter of the calendar year.  

“As the industry continues to evolve, businesses need to rely on facts to understand where the market currently stands and where it’s headed,” said PRI President Michael Good. “This study takes the guesswork out for our members, helping them to identify new opportunities in an easy-to-read and comprehensive download.” 

The report finds that “Businesses across the racing ecosystem are seeing positive signs that motorsports is getting back to its usual rhythm.” According to the report, 76% of racing businesses view the racing market as either stable or on the rise. While companies saw strong sales growth following the reopening of tracks and resumption of races post-pandemic due to pent-up demand, the growth slowed slightly in 2023 amidst recession and inflation concerns. Still, overall sales were largely positive or remained stable for those selling racing parts.  

Over the past year, 47% of racing parts resellers saw sales growth and 51% anticipate their sales will grow over the next year. Similarly, 32% of racing parts manufacturers experienced sales growth and 50% expect their sales to grow over the next year. 

“The racing segment continues to be a strong piece of the specialty-equipment market and a revenue opportunity for many businesses,” added Good. “Whether you are a CEO, salesperson, or race service provider, this report can help you stay ahead of the curve and navigate the dynamic motorsports landscape.”

The most common racing products sold are engine, intake/fuel/exhaust, and suspension/brakes/ steering/chassis parts. The percentage of racing businesses that sell directly to teams is 59%; however, many also have built partnerships with distributors and other resellers to help expand their audience. 

Many racetracks, racing series, and racing associations feel that the industry is still recovering from the pandemic but are more optimistic about the outlook for racing; 68% of tracks expect to run as many, or more, races in 2024 than a typical year. The average number of television viewers of the 2024 Indianapolis 500 was 5.34 million, up 8% from 2023, which is a good indicator that racing continues to see strong popularity at high levels. Still, 54% of tracks report feeling that there is a way to go to reach full occupancy in the stands compared to pre-pandemic levels in 2019.  

Since 1986, PRI has served tens of thousands of racing entrepreneurs as the key source for industry trends, merchandising ideas, new products, business strategies, and more. In addition to offering data on how the racing industry buys and sells parts for racing vehicles, the report includes insight into industry trends, track updates, an overview of racing types, and more. 

PRI Business and Individual members can download the new “2024 State of the Racing Market Report” by using their individual/personal login to access their member portal at PerformanceRacing.com. Once logged in, the report can be found by clicking “My Benefits.”

About Performance Racing Industry 

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com. 

###

Photos for this release: Michael Good

Suggested caption: Michael Good has been named President of Performance Racing Industry (PRI), effective February 26. Good, who will be based at PRI’s headquarters in Indianapolis, will direct PRI's position as a market leader in the motorsports industry.

MICHAEL GOOD APPOINTED PRESIDENT OF PERFORMANCE RACING INDUSTRY
-- New Leader Brings Passion for Racing, Business Expertise to PRI Role --

INDIANAPOLIS (Feb. 21, 2024) –  Michael Good will join Performance Racing Industry (PRI) as President, effective Feb. 26, 2024. Good will be based at PRI’s headquarters in Indianapolis, reporting to SEMA President and CEO Mike Spagnola. 

Good is a strategic and high-achieving executive, with over 25 years of experience leading teams and organizations, as well as growing top and bottom-line revenues across a variety of industries both domestically and internationally. He has also served in a variety of executive leadership roles, including President, CEO, Vice President of Sales & Marketing, and Chairman.

“Michael has both the passion for racing combined with business acumen that makes him perfectly suited to lead PRI,” said SEMA President & CEO Mike Spagnola. “Under Michael’s leadership, PRI is well-positioned for future success both nationally and internationally and to expand on its position as a market leader in the motorsports industry.” 

The motorsports industry has experienced steady growth in recent years, fueling increased sponsorship and investment as new technologies and formats, including e-racing, bring new fans into the sport. As President, Good will oversee all areas of PRI’s operations, including the annual PRI trade show in Indianapolis, with support from various shared services at SEMA. 

Good joins PRI from Dynamat, Inc., where he served as the President and CEO. Dynamat is an industry leader in producing and delivering high-quality acoustic solutions to the world with speed, quality, and accuracy, for better sound everywhere. Under Good’s leadership, Dynamat refocused its culture, reinvented its brand, and launched into multiple new channels, while expanding its global footprint.

“The motorsports industry is poised for tremendous growth,” said Good. “I’m looking forward to working with the PRI team to build on our foundational pillars, leverage our tremendous brand equity, and aggressively advocate for our members while attracting the next generation of enthusiasts into the world of motorsports that we all love.”

Good is a graduate of the University of Southern Indiana and Anderson University. A self-described “car nut,” he spends his free time at racing events and car shows and serves on the boards of Indianapolis Cars & Coffee and Carmel Artomobilia. He also works with other nonprofits focused on at-risk youth, and currently serves on the Purdue Global Advisory Board. Good and his wife of 24 years, Heather, have three children. 

About Performance Racing Industry 

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

Images for this release: 2023 PRI Show
Suggested caption: The 2023 PRI Show kicked off on Thursday, Dec. 7, at the Indiana Convention Center, featuring the world's premier motorsports companies, brands, race sanctioning bodies and manufacturers showcasing their newest products and technology.

2023 PRI SHOW KICKS OFF IN INDIANAPOLIS
-- Motorsports Industry Trade Show Welcomes Thousands Looking for Opportunity, Innovation On and Off the Track --

INDIANAPOLIS (Dec. 7, 2023) – The 2023 PRI Show is officially underway, kicking off Thursday morning with a welcome from Indianapolis 500 champion Tony Kanaan at the Grand Opening Breakfast, the Show's traditional opening event. The world's premier motorsports companies, brands, race sanctioning bodies and manufacturers are showcasing their newest products and technology at the motorsports industry gathering in Indianapolis.

"The PRI Show is where the motorsports industry comes together to build the relationships that create the foundation for success in the coming year," said Jim Liaw, PRI General Manager. "Those relationships, combined with the first look at innovative new products and the opportunity to gain professional expertise, will position our members to gain an advantage on the track and in the marketplace."

The PRI Show is the largest trade show held in Indianapolis. Now in its 35th year, the Show is forecasted to bring more than $64 million in economic impact to the local community. The Show is a focal point on the special events calendar for the City of Indianapolis, which will also welcome the NCAA Men's Basketball Tournament opening rounds, the NBA All-Star Game, the U.S. Olympic Team Swim Trials and the annual Indianapolis 500, among other high-profile events.

"We are revved up to welcome PRI back to Indy," said Leonard Hoops, President & CEO of Visit Indy. "There's no better place to convene the world's largest gathering of motorsports industry professionals than our ascending city. This week, thousands of attendees will be racing into Indy from across the U.S. and globally, generating more than $64 million in economic impact and fueling our hospitality industry. We have great appreciation for our long-standing partnership with PRI."

The PRI Show is a racer's dream – 1,000 exhibitors, 3,600 booths filled with innovative state-of-the-art equipment and products, thoughtfully curated Education sessions and program topics, special guest appearances, and ground-breaking feature vehicles, not to mention actual racing. 

"Our show programming is a dynamic combination of the latest industry trends, annual traditions and several satellite events designed to create networking opportunities and deliver tremendous value to the time attendees spend in Indianapolis," said Karin Davidson, PRI Trade Show Director. "This year's Show has it all for motorsports professionals looking for the products and expertise to take their efforts to the next level."

The Show encompasses the passion of racing and nowhere is that more evident than on the track – both real and virtual. In the virtual world, PRI is showcasing sim racing/Esports at the PRI Esports Arena presented by SRO America, featuring daily invitational Esports races streamed live to SRO and PRI livestream platforms. In the real world, the PRI Ekarting Classic presented by Top Kart USAinside Lucas Oil Stadium features all-star racing with pros from various racing disciplines, "fastest lap" contests for media, and racing for regional youth organizations using high-performance electric karts.

The innovation of motorsports takes center stage at the Featured Products Showcase, where Show attendees can discover hundreds of the newest and most popular racing and motorsports products. The EV & ALT Racing area incorporates cutting-edge technology related to alternative forms of racing propulsion and renewable fuels.

Additional can't miss highlights include the PRI Paddock & Podcast Studio featuring 18 industry podcasters filming and broadcasting daily throughout the Show; Education sessions planned to cover a wide range of topics, including women in motorsports, alternative fuels, digital and social media, engine performance and more; and the T.O.P.S. (Track Operators, Promoters and Sanctions) HQ featuring seminars and learning opportunities to improve operations.

For many PRI attendees, coming to the Show is about the opportunity to make and maintain personal connections and the impact they have on business. "Attending PRI was definitely a major part of our marketing plan when we founded our company," said Keith Kern of 3030 Autosport, manufacturers of forged racing and performance wheels, based in Terre Haute, Ind. "Being on the PRI Show floor gives us credibility with customers." That networking opportunity helps Kern and co-founder Philip Watson lay the foundation for long-lasting partnerships. "For us, the big picture is establishing personal relationships," said Kern. "PRI is an opportunity to say thank you for trusting us with your business. That's something you just can't do remotely."

For FASS Diesel Fuel Systems, makers of products designed to improve mileage and performance of fuel systems across the diesel market, including racing, PRI provides a unique opportunity for a deep dive into the high-performance market. "Our products are not only popular among racers, but also with those operating the diesel trucks transporting the equipment," said Jake Hopkins, FASS Director of Marketing. PRI offers FASS the opportunity to reach many different segments of its business in one place. "PRI allows for a very focused period of engagement with our dealers, provides opportunities for new product introductions and allows us to engage not only existing customers but also emerging markets."

The 2023 PRI Show showcases the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media. To learn more about the PRI Show, visit www.PRIShow.com or download the official PRI Show app.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

# # #

Image for this release: Ekart
Suggested caption: The 2023 PRI Show, held Dec. 7-9, 2023, in Indianapolis, will feature live racing action with the PRI Ekarting Classic presented by Top Kart USA on the Lucas Oil Stadium floor.

INDIANAPOLIS (Dec. 1, 2023) – Performance Racing Industry (PRI) brings live racing action back to the PRI Show in Indianapolis with the PRI Ekarting Classic presented by Top Kart USA. High-performance electric karts will race on a track located on the Lucas Oil Stadium floor throughout the Show Dec. 7-9, 2023.

Taking place at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the motorsports industry's annual trade gathering is a must-attend event for businesses and professionals from across the automotive racing spectrum.

"Our partnership with Top Kart USA offers a great opportunity to bring the energy of racing indoors to the Show," said Jim Liaw, PRI General Manager. "The addition of ekarting allows us to highlight racing innovation by showcasing an alternative form of propulsion." 

The ekarting track will be active all three days of the show. The action starts Dec. 7 with professional drivers from several top racing series. The pro main event is slated to be run during Thursday's PRI Happy Hour at 5 p.m. in Lucas Oil Stadium, providing attendees an opportunity to visit the Esports Arena, EV & ALT Racing Area, Trailer Exhibits and the Ekarting Classic's Pit Area. Pro racers participating on Thursday include:

Images for this release: Jennifer Cario & Alex Striler

Suggested caption: This year's PRI Show Education program will offer 22 sessions in three tracks--EV & Alt Fuels, Business, and Technical--and more than 30 seminars and workshops devoted to racetrack and race series operations.

PRI SHOW EDUCATION HELPS MOTORSPORTS PROFESSIONALS ACHIEVE RESULTS ON AND OFF THE TRACK

-- 22 Programs Offer Wide Array of Skills and Expertise --

INDIANAPOLIS (Nov. 16, 2023) -- Performance Racing Industry (PRI) is bringing leading experts and professionals to the PRI Show in Indianapolis Dec. 7-9, 2023, to share strategies and technical skills that help participants build their businesses and improve on-track performance.

“The PRI Show is the perfect opportunity for motorsports professionals to build the foundation for future success,” said PRI General Manager Jim Liaw. “The PRI Show’s education programming will help attendees stay current on industry best practices and provide the tools, knowledge and expertise needed to achieve measurable results.”

The PRI Education program will offer 22 sessions in three tracks: EV & Alt Fuels, Business, and Technical. In addition, more than 30 seminars and workshops devoted to racetrack and race series operations and promotions will be located in the T.O.P.S. HQ.

“Our education sessions are designed to support participant activities both on and off the track,” said Karin Davidson, PRI Trade Show Director. “The sessions cover a wide variety of topics, including alternative fuels, digital advertising, race car aerodynamics, social media and much more.”

Presenters scheduled to appear include:

Women in Motorsports Panel

One of the most popular education programs on the schedule, the Women in Motorsports Panel takes place on Friday, Dec. 8, at 10 a.m. in rooms 231-232. Moderator Jeanette DesJardins of CarChix.com will interview four women in the motorsports industry who are making a difference both on and off the track.

This year’s lineup includes two drivers and two industry professionals:

• Courtney Enders followed her sister Erica’s footsteps into the drag racing world, racing in Juniors and multiple classes in the NHRA Lucas Oil Sportsman Series in her teenage and early adult years. When Erica transitioned into the professional Pro Stock category, Courtney moved to the business side of the sport, handling public relations, social media, content creation, team management and sponsor relations for her sister’s team, Elite Motorsports. Today she hosts two podcasts and serves as an on-camera broadcaster with FloRacing.
• Mattie Graves is a 21-year-old diesel motorsports racer from Hollywood, Md., with several accomplishments on her resume, including current world record holder for quickest diesel-powered vehicle to the 1/8th mile (3.94 at 190 mph), the only female in the Outlaw Diesel Super Series Pro classes, 2023 ODSS Pro Dragster champion and five-time ODSS event winner (Pro Dragster class).
• Kathi Lauterbach is a veteran motorsports communications professional. She is entering her 12th season as Vice President of Communications with the Rahal Letterman Lanigan Racing team of the NTT INDYCAR and IMSA WeatherTech Sportscar Championship Series.
• Samantha Tan is a professional race car driver and owner of Samantha Tan (ST) Racing. A BMW M Motorsport Ambassador, Tan and her team made history at the 12 Hours of Mugello in Italy, capturing her first win overall, the first outright win in the 24H SERIES for reigning Overall GT Teams’ champion ST Racing, the first outright win for a Canadian team, and the first overall series win for a GT BMW since 2011.

All Education sessions are free for 2023 PRI Show attendees. All sessions can be found online at Find Sessions - 2023 Performance Racing Industry (mapyourshow.com)

The 2023 PRI Show will feature more than 1,000 exhibitors and 3,600 booths showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media. To register, visit PRI2023.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

# # # 

Images for this release: PRI Show 1 & PRI Show 2 

Suggested caption: The 2023 PRI Show, held Dec. 7-9 in Indianapolis, will feature a mix of programs that reflect the latest industry trends, including sim racing activations and karting contests.

PRI SHOW BLENDS INNOVATIVE NEW FEATURES WITH PERENNIAL FAVORITES FOR INDUSTRY’S TOP TRADE EVENT

-- Esports, Karting Join Activation Lineup --

INDIANAPOLIS, Ind. (Nov. 10, 2023) - More than 1,000 of the world’s premier motorsports companies, brands, race sanctioning bodies and manufacturers will showcase their newest products and technology when the motorsports industry gathers in Indianapolis at the 35th annual PRI Show Dec. 7-9, 2023.

Taking place at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the motorsports industry’s annual trade gathering is a must-attend event for businesses and professionals from across the automotive racing spectrum.

“The motorsports industry is constantly evolving, and the PRI Show supports that growth through cutting-edge activations,” said PRI General Manager Jim Liaw. “The 2023 Show will take a holistic approach to industry support with programs that address the needs of entry-level racers all the way through to experienced professionals.”

The PRI Show continues to evolve to meet the needs of members by curating a mix of programs that reflect the latest industry trends combined with annual traditions and popular events.

New for the 2023 Show:

PRI Esports Arena Powered by SRO

PRI is embracing and showcasing sim racing/Esports beyond individual exhibitors for the first time through activations with several sim racing equipment makers and e-racing series, including SRO/GT America, Screenworks, Williams F1 Esports, Podium 1 Racing, SimGear Motion Simulators, Asetek SimSports, Advanced SimRacing and Extreme SimRacing.

PRI Ekarting Classic presented by Top Kart USA

PRI is creating a karting track inside Lucas Oil Stadium in partnership with Top Kart USA that will feature all-star racing on Thursday with pros from various racing disciplines, “fastest lap” contests for media on Friday, and racing for regional youth organizations on Saturday.

Other features of the 2023 Show include:

• Grand Opening Breakfast featuring Indy 500 champ Tony Kanaan and hosted by Ralph Sheheen kicks off the 2023 Show.
• PRI Paddock & Podcast Studio – located at the Capital Cube entrance, the area features the iconic PRI hanging car and ground level display racing machine and a podcast studio to host industry podcasters filming and broadcasting, including Drag Illustrated, V8 Speed Shop, Women Take the Wheel and many others. For the full schedule, visit PRI Paddock & Podcast Studio – 2023 Performance Racing Industry (mapyourshow.com).
• EV & ATL Racing – the EV performance zone will evolve to incorporate cutting-edge technology related to alternative forms of racing propulsion and renewable fuels. The area will feature activations from Indy Autonomous Challenge, Electric Drag Racing Association, Burromax, Omni Powertrain Technologies and eFlexFuel, among others and feature display vehicles. 
• PRI Happy Hour & Ekarting Classic All-Star Finale – Thursday’s Happy Hour will feature the final pro race of the Ekarting event.  
• PRI Education - Education sessions have been curated for the Show under three tracks: Business, Technical and EV & ATL Racing. All sessions can be found online at Find Sessions - 2023 Performance Racing Industry (mapyourshow.com).
• Featured Products Showcase - Relocated this year to the ICC Capitol Connector, the Featured Products Showcase highlights the newest and most popular motorsports products.
• T. O.P.S. HQ – Formerly the TOPS Workroom & Lounge, this area will feature such programming as Road Course Racing Industry Roundtable, Sprint Car Roundtable, Race Tire Update, Updates in Timing & Scoring Technology.
• Additional features – Network receptions, Machinery Row, Trailer Exhibits, and more.

“This year’s Show programming will be dynamic and bring a high energy level to the Show,” said Karin Davidson, PRI Trade Show Director. “The additional content will also add more value to the time our members spend in Indianapolis.”

The 2023 PRI Show will feature more than 1,000 exhibitors and 3,600 booths showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media. To register, visit PRI2023.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

# # #

Images for this release: Esports Arena Logo & Sim Racing Photo

Suggested caption: The world of sim racing will be featured at the 2023 PRI Show, Dec. 7-9 in Indianapolis, through the inaugural PRI Esports Arena powered by SRO. The ongoing project will see SRO producing live Esports competitions each show day.

ESPORTS ARENA BRINGS SIM RACING FRONT AND CENTER AT THE PRI SHOW WITH SRO AMERICA PARTNERSHIP

ALISO VIEJO, Calif. (Oct. 13, 2023) -- SRO America and the Performance Racing Industry (PRI) Trade Show are partnering to showcase Sim Racing through the inaugural PRI Esports Arena powered by SRO. Through this partnership, SRO America and the PRI Show aim to bring increased visibility to the world of sim racing and the ecosystem surrounding the intricate hardware and software at the heart of the sport. The PRI Show will be held in Indianapolis on December 7-9, 2023.

“Sim racing plays a key role in the motorsports industry, from being a low-cost entry point for new racers entering the sport to training at racing’s highest level,” said PRI General Manager Jim Liaw. “This partnership with SRO America supports PRI’s goal of driving innovation and is an important step in the growth of esports at the Show.”

SRO Esports has been a longstanding leader in professional sim racing and highlights brilliant sim-racing and real racing talents across a total of five different championships around the globe. Each championship includes five rounds, with highly competitive endurance races virtually held at some of the most prestigious tracks in the world. Comparatively, in the auto racing industry, the PRI Show is motorsports’ showcase business event, bringing together 1,000 exhibitors and attracting attendees from all 50 states, further adding to the excitement and magnitude of this partnership as the two join forces.

Esports and sim racing at the Show will also be highlighted by the participation of Advance SIM Racing, Asetek SIMSports, SimGear Motion Simulators, Podium F1 Racing, and Williams F1.

SRO’s presence in the sim racing industry has brought forward monumental impacts, garnering widespread attention amongst racing and gaming fans both online and in person, with over 200,000 spectators attending on-site across five events, in addition to the staggering 87 million global impressions surrounding SRO Esports as a whole.

“Sim Racing is a vital element of the professional motorsports ecosystem. From driver training to professional esports, the use of sims has grown tremendously throughout the years,” said Vice President of SRO Motorsports America Robbie Montinola. “We are excited to work with our friends at PRI to showcase competitive esports at this year’s PRI Show.”

The ongoing project will see SRO producing live Esports competitions each show day, competing on Assetto Corsa Competizione, the official game of Fanatec GT World Challenge powered by AWS. The feature races will provide 28 invitational slots in two sanctioned classes – Sim Pros and Real World Pros. Drivers are encouraged to register their interest to compete.

The events will be hosted and streamed across both SRO and PRI’s channels, bringing the world of sim racing to larger audiences. The interactive nature of the events will also provide show attendees with the opportunity to jump in the driver’s seat and test drive SRO’s simulators throughout the PRI Show as well.

The interest in SRO Esports is on the rise, and with over 1.1 million social engagements, a 28% increase in global digital viewership, and a reach of 18 million across social platforms, it is evident that it will only continue to grow given its engaged fanbase. As SRO America and PRI present new, innovative ways of bringing drivers and audiences closer to the action, the partnership also serves as a way of bridging the gap between the real world and the digital ecosystem.
 

###
 

About Performance Racing Industry and the PRI Trade Show 

Since its inception in 1986, Performance Racing Industry (PRI) has fueled the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI unites the motorsports industry through a membership program that provides market research, education, and legislative action and advocacy. PRI’s monthly business magazine, Performance Racing Industry, and world premier auto racing trade show, the PRI Show in Indianapolis, Ind., are the racing industry's key source for new technology and trends. For more information, visit PerformanceRacing.com. 

The 2023 PRI Show will feature exhibitors showcasing the latest products, services, machinery, simulation, and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from around the country and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. To register, visit PRI2023.com/Attend.

About SRO Motorsports Group – The global leader in GT racing

With three decades’ experience at the forefront of a continuously evolving industry, SRO Motorsports Group is the established global leader in GT racing. The 2023 season will see events staged under the SRO banner on five continents, highlighted by the prestigious CrowdStrike 24 Hours of Spa.

The company's expanding portfolio of series includes Fanatec GT World Challenge Powered by AWS categories in America, Asia, Australia and Europe. Each retains its unique identity, while also allowing competing manufacturers to dispute a global title through their continental representatives.

Staged since 2016, the flagship Intercontinental GT Challenge Powered by Pirelli sees world-leading automotive brands tackle marquee events across the globe. Considerable emphasis is placed on amateur competitors thanks to a range of series combining a relaxed environment with highly professional standards, while SRO also works with the FIA to organise and promote the FIA Motorsport Games, a multi-disciplinary event in which drivers compete in the colours of their national flag. 

A wide variety of international and domestic categories catering for GT2, GT3, GT4 and touring car machinery add further strength to the extensive on-track programme, while the burgeoning sim racing scene has taken on considerable importance in recent years. This includes the ground-breaking Fanatec Esports GT Pro Series, where professional drivers compete virtually to score points towards the Fanatec GT World Challenge Europe Powered by AWS teams' championship, as well as online competitions for leading sim racers. 

In addition to promotion and organisation, the company operates the SRO Race Centre by MMC service facility at Circuit Paul Ricard, and provides the ultimate driving opportunities at world-renowned venues through Curbstone Track Events. Combining a passion for performance with industry-leading experience, SRO continues to play a key role in shaping the future of global GT racing.

Images for this release: Featured Products Showcase

Suggested caption: The Featured Products Showcase at the 2023 PRI Show will help manufacturers promote their products to buyers and media throughout the December 7-9 event at the Indiana Convention Center in downtown Indianapolis.

PRI TO SHOWCASE LATEST PERFORMANCE PARTS AND INNOVATIONS

ALISO VIEJO, Calif. (Oct. 3, 2023) -- The Featured Products Showcase returns to the 2023 Performance Racing Industry (PRI) Trade Show, helping manufacturers promote their products to buyers and media throughout the event December 7-9 at the Indiana Convention Center in downtown Indianapolis.

The PRI Show is the epicenter of the motorsports industry and gives race teams, racers, resellers, buyers, and media access to the industry’s top products and trends. Relocated this year to the ICC Capitol Connector, the Featured Products Showcase highlights the newest and most popular motorsports products.

In addition to attracting buyers and media at the Show, participation in the Featured Products Showcase includes:

• Access to professional photographs of all Showcase products taken on site for promotional use
• Product promotion via PRI social networks and PRI Magazine, the racing industry publication distributed to thousands of industry professionals, many with purchasing influence
• Access to the Featured Products Awards program
• Feature listing in the online exhibitor search and exhibitor floor plan listing

“The Featured Products Showcase provides the highest visibility to the racing industry’s newest products,” said PRI Trade Show Director Karin Davidson. “It’s an exclusive, cost-effective opportunity for our exhibitors to increase product awareness.”

All 2023 PRI Show exhibitors are eligible to participate in the Featured Products Showcase and may enter up to five products.

Submissions made before the Friday, December 1, early bird pricing deadline are $50 for the first product and $75 for additional products (five products maximum per exhibitor). After the deadline the cost is $100 for the first item and $125 for each additional product.

The 2023 PRI Show will feature more than 1,000 exhibitors showcasing the latest products, services, machinery, simulation, and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. To register, visit PRI2023.com/Attend.

About Performance Racing Industry 

Since its inception in 1986, Performance Racing Industry (PRI) has fueled the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI unites the motorsports industry through a membership program that provides market research, education, and legislative action and advocacy. PRI’s monthly business magazine, Performance Racing Industry, and world premier auto racing trade show, the PRI Show in Indianapolis, Ind., are the racing industry's key source for new technology and trends. For more information, visit PerformanceRacing.com. 

# # # 

Images for this release: Kanaan Headshot & PRI Show Logo

Suggested caption: IndyCar legend Tony Kanaan will kick off the 2023 Performance Racing Industry (PRI) Trade Show at the annual Grand Opening Breakfast Thursday, December 7, in Indianapolis. 

IndyCar Legend Tony Kanaan to Kick Off 2023 PRI Show in Indianapolis 

ALISO VIEJO, Calif. (Sept. 19, 2023) -- Racing icon Tony Kanaan will welcome attendees to the biggest three days in motorsports business as the headline guest at the Performance Racing Industry (PRI) Trade Show’s annual Grand Opening Breakfast on December 7 in Indianapolis.

An annual tradition for thousands of motorsports professionals from all over the world, the breakfast takes place the morning of the first day of the PRI Show and symbolizes the official start of the three-day event.

“It’s always special to welcome an Indy 500 winner to the PRI Show,” said PRI Trade Show Director Karin Davidson. “Not only is Tony a champion on the track, but he’s also a favorite of race fans all over the country, and we’re excited to have him kick off this year’s PRI Show.” 

Joined onstage by veteran commentator and announcer Ralph Sheheen, the two will engage in a free-flowing, fun-informative conversation that is sure to be filled with stories from Kanaan’s race-winning career.

Kanaan is an open wheel racing icon with a celebrated 25-year career. Since his debut in 1998, a season in which he won CART Rookie of the Year, Kanaan has captured 17 wins, one IndyCar Series championship, 15 poles and 134 top five finishes.

In 23 career starts in the Indianapolis 500, Kanaan has led a total of 367 laps, including laps in his first seven “500s.” His Indy 500 victory came in 2013, his 12th start at the Brickyard.

Kanaan is IndyCar’s iron man with 389 starts – second only to Mario Andretti – including 318 consecutive starts, a series record. During his 2004 IndyCar Series title winning season, Kanaan became the first IndyCar driver to complete every lap of every race.

He’s won championships in multiple series and events, including Indy Lights, IndyCar, 12 Hours at Sebring (LMP2) and Rolex 24 Hours at Daytona.   

Doors to the Grand Opening Breakfast open at 7 a.m., and the program begins at 7:45 a.m. The breakfast is free to all PRI attendees, but guests are advised to arrive early as seating is on a first-come, first-served basis.

The 2023 PRI Show takes place December 7-9 at the Indiana Convention Center in downtown Indianapolis. The Show floor opens immediately after the breakfast and will feature more than 1,000 exhibitors showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media. To register, visit PRI2023.com/Attend. 

About Performance Racing Industry 

Since its inception in 1986, Performance Racing Industry (PRI) has fueled the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI unites the motorsports industry through a membership program that provides market research, education, and legislative action and advocacy. PRI’s monthly business magazine, Performance Racing Industry, and world premier auto racing trade show, the PRI Show in Indianapolis, Ind., are the racing industry's key source for new technology and trends. For more information, visit PerformanceRacing.com. 

# # #

Photo for this release: PRI Show

Suggested caption: Registration is now open for the 2023 PRI Show, the most influential business event in racing, at PRI2023.com/Attend. Attendees can connect with more than 1,000 exhibitors showcasing the latest trends, parts, and technology.

2023 PRI SHOW REGISTRATION NOW OPEN

-- Attendees can connect with more than 1,000 exhibitors showcasing the latest trends, parts, and technology in the motorsports industry --

ALISO VIEJO, Calif. (July 11, 2023) – Registration for the 2023 PRI Show, the most influential business event in racing, is now open at PRI2023.com/Attend. Scheduled for December 7-9 at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the PRI Show will give PRI Members access to the newest parts, latest technology, and countless manufacturers and service providers, as well as unlimited opportunities to network face-to-face with industry leaders.

“The PRI Show is the racing industry’s premier event where thousands of dedicated motorsports professionals gather every year to conduct business and network in person,” said Karin Davidson, PRI Trade Show Director. "Professionals from all forms of motorsports attend the Show to set themselves up for success in the upcoming racing season and beyond.”

The 2023 PRI Show will feature educational seminars, activations, and displays that are unique to the event. Attendees will have unmatched access to live demonstrations, numerous conferences, and special features like the traditional Grand Opening Breakfast, Featured Products Showcase, Machinery Row, Trailer Exhibits, and the EV & ALT Racing Zone—all in a single location.

In addition, new attractions like the PRI Esports Arena, showcasing the latest Esports and SIM racing technology; PRI Paddock, where leading podcasters will interview key industry personalities; and PRI E-Karting Classic, a live e-kart racing event inside Lucas Oil Stadium, make the 2023 PRI Show a can’t-miss event.

“With more than 1,000 exhibiting companies, thousands of qualified professionals in attendance, and numerous exclusive features and seminars, the 2023 PRI Show provides the best ROI in motorsports,” said Jim Liaw, PRI General Manager. “It is the three biggest business days in racing, and manufacturers, buyers, and media come together to help the industry grow and succeed.”

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk.

To register for the 2023 PRI Show, secure hotel reservations, and RSVP for exclusive PRI Education seminars, visit PRI2023.com/Attend.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has fueled the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI unites the motorsports industry through a membership program that provides market research, education, and legislative action and advocacy. PRI’s monthly business magazine, Performance Racing Industry, and world premier auto racing trade show, the PRI Show in Indianapolis, Ind., are the racing industry's key source for new technology and trends. For more information, visit PerformanceRacing.com.

Photos for this release: 2022 PRI Show

Suggested caption: The 2022 PRI Trade Show featured more than 1,000 exhibitors showcasing their latest technology and products to dedicated motorsports professionals.

Motorsports Industry Drives Dynamic 2022 PRI Trade Show
Premier members-only event in downtown Indianapolis draws tens of thousands of dedicated professionals to the Racing Capital of the World.

INDIANAPOLIS (Dec. 21, 2022) – For the first time since the Performance Racing Industry (PRI) Trade Show debuted in 1987, the motorsports industry’s annual business expo took place as an exclusive event just for individuals who are part of the newly formed PRI Membership. With all attendees being active PRI members, the crowd represented dedicated professionals focused on protecting and growing the motorsports industry.

In addition to packed halls and aisles bursting with the latest products, the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis hosted educational seminars, open and private meetings, networking events, advocacy activities, VIP appearances, and autograph signings throughout all three days (December 8–10) of the Show.

“The 2022 PRI Show was filled with excitement, energy, and passion,” said Jim Liaw, PRI General Manager. “The Show served as the ideal venue for PRI members to gather and advocate for the future of motorsports. The state of the industry is one of great strength!”

Exhibitor participation was up 10 percent, with more than 1,000 companies looking to connect with the tens of thousands of dedicated professionals in attendance. Industry icon Tony Stewart joined Speed Sport News’ Ralph Sheheen as guest presenter of the PRI Grand Opening Breakfast. Other key features of the Show included the Content Creation Zone; EV Performance Zone; the Track Operators, Promoters, and Sanctioning Bodies (TOPS) Lounge; and the Street Outlaws stage.

“The PRI Show is about helping businesses and professionals in the motorsports industry grow and succeed,” said Liaw. “In addition to new products and technology, the Show addresses timely topics and issues. Through the many features, attractions, and activities at the Show, members were able to access resources that are most important and valuable to them.”

Introduced in 2022, the 12-month PRI Membership includes: Complimentary entrance to the PRI Trade Show for qualified attendees; subscriptions to PRI publications filled with the latest news and information for the racing industry; and perks and discounts for motorsports-related parts, services, apparel, logistics, education/training, travel, insurance, and more.

To learn more about PRI Membership, or about the 2023 PRI Trade Show taking place December 7-9, 2023, in Indianapolis, visit PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

Press Release Photo: Tony Stewart

Suggested Caption: Motorsports icon Tony Stewart will kick off the 2022 Performance Racing Industry Trade Show, held December 8-10 at the Indiana Convention Center in Indianapolis, as the headline guest at the Grand Opening Breakfast.

MOTORSPORTS ICON TONY STEWART TO KICK OFF 2022 PRI TRADE SHOW

Championship-winning driver and team owner will headline the Show’s Grand Opening Breakfast program.

INDIANAPOLIS (Oct. 19, 2022) – Motorsports icon, championship-winning driver, and team owner Tony Stewart will help kick off the three biggest business days in racing as the headline guest at the Performance Racing Industry (PRI) Trade Show’s annual Grand Opening Breakfast, Thursday, Dec. 8, 2022, in Indianapolis.

The Breakfast is an annual tradition for thousands of motorsports professionals from all over the world. Taking place the morning of the first day of the PRI Show, it symbolizes the official opening of the three-day event.

With host Ralph Sheheen of Speed Sport joining Stewart on stage, the two will engage in a casual, talk-show-style interview that is sure to educate, entertain, and inspire.

“Tony Stewart’s passion and drive is going to add a great deal of energy to an already iconic event,” said Dr. Jamie Meyer, PRI president. “We’re looking forward to hearing Tony’s outlook on the racing industry, what projects he has in the works, and learning where he is headed as a leader of the racing industry.”

Stewart’s most widely known titles are the three he scored in the NASCAR Cup Series. However, he has 13 driving championships under his belt, including an IndyCar series championship and four United States Auto Club (USAC) championships – three of which made up an unprecedented win of USAC’s “Triple Crown” in 1995. He is the first and only driver to win championships in stock cars, Indy cars, and open-wheel Midget, Sprint, and Silver Crown cars.

In 2009, Stewart became a driver/owner in the NASCAR Cup Series when he formed Stewart-Haas Racing with Haas Automation founder Gene Haas. Three years later, Stewart won the championship. It was his third and final Cup Series title as a driver, but the first of three NASCAR owner titles.

Stewart has 27 owner championships under the Tony Stewart Racing (TSR) banner – 14 in USAC, nine in the World of Outlaws (WoO) Sprint Car Series, and four in the All Star Circuit of Champions TQ Midgets Series.

In 2022, Stewart expanded TSR’s footprint to include the NHRA Camping World Drag Racing Series. His eponymous team fields two full-time entries – one in Top Fuel for 10-time event winner Leah Pruett and one in Funny Car for 42-time event winner Matt Hagan.

In addition to TSR, Stewart also owns the legendary Eldora Speedway in Rossburg, Ohio. The half-mile dirt oval is where Stewart frequently raced as an up-and-coming USAC driver, and it hosts several of the year’s biggest dirt racing events. Stewart is also part-owner of two other racetracks – Paducah (Ky.) International Raceway and Macon (Ill.) Speedway.

Stewart is a series owner as well. He purchased the All Star Circuit of Champions (ASCoC) in January 2015. The ASCoC is one of the oldest traveling 410 winged sprint car organizations in the United States and it’s a staple of grassroots, open-wheel racing. In 2020, the ASCoC added to its roster by absorbing a three-quarter midget racing series, renaming it the All Star Circuit of Champions TQ Midget Racing Series.

“Tony Stewart personifies the winning spirit that drives our industry,” said Meyer. “He continues to push boundaries and has proven himself as a racer, a team owner, a track owner, and a businessman. I know that he is going to inspire the crowd by sharing his personal story.”

Doors to the Grand Opening Breakfast open at 7:00 a.m., and the program begins at 7:45 a.m. All PRI attendees are invited to the breakfast free of charge, but guests are advised to arrive early, as seating is available on a first-come, first-served basis.

The 2022 PRI Trade Show takes place December 8-10 at the Indiana Convention Center in downtown Indianapolis. The Show floor opens immediately after the Breakfast and will feature more than 1,000 exhibitors showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. For more details, visit PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com..

###

Press Release Photo: PRI Show

Suggested Caption: More than 1,000 of the world’s premier motorsports companies will showcase their newest products and technology at the PRI Trade Show on December 8-10, 2022, in downtown Indianapolis.

Racing Industry Prepares to Showcase New Products, Technology at 2022 PRI Trade Show

-- More than 1,000 exhibitors set to display at the Indiana Convention Center
and Lucas Oil Stadium on December 8-10, 2022 --

INDIANAPOLIS (Oct. 17, 2022) – More than 1,000 of the world’s premier motorsports companies—including iconic brands, race sanctioning bodies and emerging manufacturers—are planning to showcase their newest products and technology at the 34th annual PRI Trade Show on December 8-10, 2022.

Taking place at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the motorsports industry’s annual trade gathering is the premier destination for businesses and professionals from all segments of automotive racing. With more than 50,000 attendees at the 2021 Show, last year’s event marked the motorsports industry’s largest and most successful in-person event since the pandemic and was recognized as one of the Top 100 Trade Shows of the year by Trade Show Executive Media Group.

The 2022 PRI Show will continue the momentum and expand on that success.

“With the racing industry gathered together in Indianapolis this December, we will be able to discover new opportunities, identify solutions, and take the industry to levels otherwise not possible,” said PRI President Dr. Jamie Meyer. “We’re committed to growing the racing community.”

Among 2022 Show features is the acclaimed PRI Education program, also held at the Indiana Convention Center. Encompassing 20 sessions—including individual presenters and panel discussions—across Business, Tech and EV tracks, the educational program promotes engagement and connectivity between race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers, and media who attend PRI to learn about emerging industry trends and the latest racing technology.

Also included for attendees of this year’s Show:

• Opportunities to network and engage with the industry’s thought leaders and game changers.
• Complimentary access to the PRI Grand Opening Breakfast, featuring three-time NASCAR Cup Series champion and team owner Tony Stewart interviewed by Speed Sport’s Ralph Sheheen.
• Complimentary access to the PRI Happy Hour & Save Our Race Cars (SORC) Rally featuring industry VIPs, food, drinks and more.
• Unlimited access to new and returning Show features including the world-famous Machinery Row, the EV Performance Zone, Content Creation Zone, Track Operators, Promotors and Sanctions (TOPS) Workroom and Lounge, Trailer Exhibits, and more.

“The PRI Trade Show is where dedicated racing professionals go to further their businesses and careers,” said Meyer. “Attendees are able to accomplish a great deal over three days at the Show, from finding new products that will make them winners to discovering new opportunities and making connections that you can only make at the Show. Real results come out of PRI.”

PRI Individual Membership, which debuted in 2021, is required to attend the Show. While a complimentary trial membership was offered to all Showgoers at last year’s event, nearly 3,000 individuals who are invested in the racing community and support the industry’s advocacy efforts upgraded their memberships. The program will expand in the future to include money-saving discounts for members on items such as auto parts, travel and more.

To learn more about the 2022 PRI Trade Show, including how to register to attend and sign up for PRI Membership, visit PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

2022 PRI TRADE SHOW REGISTRATION NOW OPEN

The PRI Show is open exclusively to PRI Members who work in the motorsports industry.

ALISO VIEJO, Calif. (July 12, 2022) – Attendee registration for the 2022 PRI Trade Show, scheduled for December 8-10 at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, is now open at PRI2022.com/Attend.

The PRI Show is the world’s premier business event for the auto racing industry. It encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

Open to PRI Members who work in the motorsports industry, the PRI Show is the most influential business event in racing, featuring the newest parts and technology, access to countless manufacturers and service providers, , and virtually unlimited opportunities to network face-to-face with industry leaders.

"Anticipation for the 2022 PRI Show is high following the success of last year's event, which proved that business, networking, and education is better when it's done in person," said PRI Trade Show Director Karin Davidson. "Tens of thousands of industry professionals will be looking to conduct business and discover new products at this year's Show."

The 2022 PRI Show will connect buyers with representatives from over 1,000 exhibiting companies who are eager to showcase their latest products, services, machinery, simulation and testing technologies, trailers, and more. Attendees will also have unmatched access to live demonstrations, numerous conferences and seminars that are unique to the PRI Show, and special features like the Featured Products Showcase, Machinery Row, EV Performance Zone, and the Content Creation Zone—all in a single location.

For the first time ever, only qualified industry professionals who are also PRI Members will be permitted to attend the PRI Show. This requirement will ensure that only the highest-quality buyers and attendees will be on hand to shop the latest racing and performance products and services. Individuals can sign up for PRI Membership as part of the online attendee registration process. 

“PRI Membership is at the forefront of protecting the racing community and creating a unified voice for the industry,” said PRI President Dr. Jamie Meyer. “The PRI Membership program has been developed for both businesses and individuals as a way for them to get in on the ground level with this critical advocacy for the industry and the way of life that we all love.” 

PRI Membership supports race tracks and race events, helps promote motorsports to a growing audience, and supports advocacy efforts. Qualified industry professionals gain entrance to the PRI Show with the annual membership, as well as a range of exclusive year-round benefits. PRI Membership includes a subscription to the digital PRI Magazine and the weekly PRI eNewsletter. Members are also able to post on the PRI Jobs Board. And, they receive a discount on PRI merchandise at the PRI Show. To learn more about the racing industry's first-of-its-kind membership program, visit PerformanceRacing.com/Membership/Individual.

By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk. To register for the 2022 PRI Show, secure hotel reservations, and RSVP for exclusive PRI Education seminars, visit PRI2022.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

PRI RAMPS UP ADVOCACY EFFORTS THROUGH ALL-NEW ‘VOTE RACING’ CAMPAIGN
This latest initiative is among Performance Racing Industry’s expanded services aimed at uniting industry professionals, enthusiasts and fans in the fight to protect and preserve motorsports.

ALISO VIEJO, Calif. (June 1, 2022) — Performance Racing Industry (PRI), the leading industry organization supporting the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses, has expanded its advocacy efforts to further promote and protect one of America’s oldest pastimes and hobbies: motor vehicle racing.

PRI’s enhanced Save Our Racecars initiative features a redesigned website (SaveOurRacecars.com) that streamlines the process for industry professionals, enthusiasts and fans to join the fight to preserve racing. Included is an all-new “Vote Racing” program to help facilitate voter registration while highlighting pro-racing candidates in the November midterm elections. Visitors to the site also will find PRI-created template letters, phone scripts and other resources designed to streamline outreach to lawmakers.

“PRI has a long history of advocating for and protecting the racing industry, and the expansion of the Save Our Racecars campaign is our latest effort,” said PRI President Dr. Jamie Meyer. “Bringing together industry, enthusiasts and fans will be critical to driving awareness and support for an American passion that is under fire. The resources and access available on SaveOurRacecars.com make it easy for anyone to get involved, show their support, and demonstrate that support at the polls.”

Critical to the industry’s future—and central to PRI’s advocacy efforts—is the Recognizing the Protection of Motorsports (RPM) Act of 2021 (H.R. 3281/S.2736), which must be enacted into law to protect the right to modify street cars, trucks and motorcycles into dedicated race vehicles. Supported by both PRI and SEMA, the RPM Act aims to protect Americans’ right to convert street vehicles into dedicated race cars and the motorsports-parts industry’s ability to sell products that enable racers to compete.

The RPM Act reverses the EPA’s interpretation that the Clean Air Act does not allow a motor vehicle designed for street use to be converted into a dedicated racecar. This American tradition was unquestioned for 45 years until 2015, when the EPA took the position that converted vehicles must remain emissions-compliant, even when they are no longer driven on public roadways. The RPM Act does not interfere with the EPA’s authority to enforce against individuals who illegally install race parts on vehicles driven on public roads and highways and companies that market such products.

Converting street vehicles into dedicated race vehicles is an American tradition dating back to the 1800s. Motorsports competition involves tens of thousands of amateur and professional participants and vehicle owners each year at more than 1,300 race tracks across the United States. Retail sales of racing products make up a nearly $2 billion market annually helping drive the larger $49B high performance aftermarket industry. The RPM Act will provide the racing community with certainty and confidence in the face of an EPA interpretation of the Clean Air Act that threatens to devastate an American pastime and eliminate jobs in our communities.

To date, more than 150 federal lawmakers and candidates on both sides of the aisle have either signed on as co-sponsors or expressed support for the RPM Act. PRI has compiled a database on SaveOurRacecars.com that allows individuals to “Vote Racing” in November’s midterms by researching and identifying those elected officials and candidates that share their passion. The site also provides resources to register to vote, apply for an absentee ballot, and access election resources through sites such as USA.gov.

Additionally, visitors to the site can join PRI’s Membership to show their support for the industry and stay up to date on critical developments. For more information and to get involved, visit SaveOurRacecars.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

###

PRI ESTABLISHES ROOTS IN SPEEDWAY, IN
Performance Racing Industry strengthens commitment to motorsports and welcomes racers and race fans in racing capital of the world

SPEEDWAY, Ind. (May 27, 2022) – Racers and dignitaries joined hundreds of motorsports professionals for the grand opening and ribbon cutting ceremony of the new Performance Racing Industry (PRI) Membership Headquarters in Speedway, Ind., on May 26.

Located at 1255 Main St. along the pathway directly to the Indianapolis Motor Speedway, the new 42,500-square-foot facility is among the recent attractions added to the revitalized town. The facility, which includes event space, a 25,000-square-foot garage, and office space for race-related businesses and organizations, will continue to evolve and become a one-of-a-kind gathering area for the motorsports community. Dedicated to building, promoting, and protecting the racing industry, the PRI Membership Headquarters will include a content creation and podcast studio, as well as a Members Lounge, in the near future.

“We’re excited to provide the racing industry with a place to call home,” said Dr. Jamie Meyer, PRI President. “For years, the industry has gathered at the PRI Trade Show to conduct business and celebrate all things motorsports. For the first time, the racing industry has a dedicated place where they can connect all year long.”

Invited guests at the Grand Opening were treated to an IndyCar helmet display, silent auction, current and historic racecars, driver appearances, live paintings, and private tours of the newly renovated building, including the Bryan Herta Autosport race shop and Bell Helmets workshop.  

Cars on display included Antron Brown’s 2022 Matco Tools Top Fuel Dragster, John Force’s Camaro SS Nitro Funny Car, Graham Rahal’s 1990 March Porsche IndyCar, and more. Amongst those in attendance were U.S. Rep. Greg Pence, three-time Indy 500 winner Johnny Rutherford, ACCUS-FIA President George Silbermann, and Speedway Council President Vince Noblet.

“PRI plays such a critical role in the motorsports industry, and the opening of the Membership Headquarters is both significant and historic,” said Antron Brown, owner/driver of the AB Motorsports Matco Tools Top Fuel team. “Being able to connect in a centralized location will strengthen our advocacy efforts. I look forward to visiting the PRI Membership Headquarters whenever I am in town.”

PRI Membership debuted over a year ago to give businesses and individuals a way to support the motorsports industry while gaining exclusive benefits. As members of PRI, all attendees of the 2022 PRI Trade Show will be able to visit the PRI Membership Headquarters during the event December 8-10, 2022. Qualified existing members will be able to expedite the approval process for the trade show when registration opens in July.

To learn more about PRI Membership, or to join, visit PerformanceRacing.com/Membership. To learn more about PRI, visit PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.
 

###

PRI WELCOMES RACING INDUSTRY TO NEW MEMBERSHIP HEADQUARTERS
Performance Racing Industry strengthens its commitment to the motorsports industry with new home in the racing capital of the world

INDIANAPOLIS (May 16, 2022) – Performance Racing Industry (PRI) will open its new 42,500-square-foot Membership Headquarters in Speedway, Ind., on May 26 with a ribbon-cutting ceremony and grand opening celebration.

The exclusive, invite-only celebration comes just in time for this year’s Indianapolis 500, “The Greatest Spectacle in Racing.” The ribbon cutting will begin at 4 pm, followed by festivities that will include an IndyCar helmet display, silent auction, show cars, driver appearances, live paintings, and private tours throughout the newly renovated building and Bryan Herta Autosport race shop.  

“PRI is dedicated to the preservation and growth of the motorsports industry, and our new Membership Headquarters and presence symbolizes that commitment,” said Dr. Jamie Meyer, president of PRI. “Our new home is a hub for the entire motorsports industry, where everyone is welcome.”

Located at 1255 Main St., within walking distance of the Indianapolis Motor Speedway, the facility will serve as PRI Membership Headquarters and offer a broad range of programs and services to benefit the motorsports community.

The first phase of the build-out includes office space for dedicated staff and areas to host motorsports gatherings and Membership meetings. Phase two will add a Content Factory, where garage space will be transformed into a content-generation machine and allow for live and virtual educational opportunities.

“PRI is focused on advocating for the future of the racing industry," said Meyer. "Through our new PRI Membership program, Road Tour, legal advocacy efforts, and the world's premier racing trade show, the PRI Show, we’re creating a unified voice for the motorsports community and providing opportunities for the industry to succeed.”

Following the successful return last year of the world’s largest in-person event for motorsports professionals, exhibitor support for the 2022 PRI Show is strong. Taking place Dec. 8-10 in downtown Indianapolis, this year's PRI Show will be the most influential business event in the motorsports industry, bringing together more than 50,000 attendees—buyers, media, influencers, enthusiasts, and professionals—looking to conduct business, network, and learn about the latest products and technology.

“We encourage everyone—business owners, track operators, racers, and fans—to become PRI Members and join the fight to protect racing and preserve its future," said Meyer.   

To learn more about PRI Membership, or to join, visit PerformanceRacing.com/Membership. To learn more about PRI, visit PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com. 
 

###

2022 PRI TRADE SHOW EXHIBIT SPACE APPLICATIONS AVAILABLE

INDIANAPOLIS (March 16, 2022) – Applications to exhibit at the 2022 Performance Racing Industry (PRI) Trade Show are now available at PerformanceRacing.com/exhibit. The event – taking place December 8-10, 2022 in Indianapolis – is where winning racers, race teams, and racing-related businesses go to network and see the latest motorsports trends, news, technologies, and products.  

For three days in December, the Indiana Convention Center & Lucas Oil Stadium are transformed into the mecca for all things motorsports. Engine parts, transmissions, power adders, machinery, and more are displayed throughout the exhibit halls, while the adjoining Lucas Oil Stadium features an impressive collection of trailer exhibits.

With attendees focused on the upcoming racing season, sanctioning bodies and teams host VIP events and issue announcements during the event each year. Only at the PRI Show are attendees able to inspect products in-person, engage in meaningful conversations with manufacturers and product experts, discover new technology, network with all corners of the racing industry, and prepare for a winning season.  

“Everyone from the racing industry attends the PRI Show each year,” said Dr. Jamie Meyer, PRI President. “With industry icons, professional racers, team owners, sanctioning bodies, as well as grassroots race teams gathered under one roof, it’s a can’t-miss event for anyone in the motorsports business.”

Last year’s PRI Show marked the Indiana Convention Center’s largest trade show since reopening in June 2020. As the most influential business event in the motorsports industry, the 2021 PRI Show brought together more than 50,000 attendees, including buyers, media, influencers, enthusiasts, and professionals. Icons joining the historic show included legendary driver and team owner Roger Penske and Indianapolis Motor Speedway President Doug Boles, who kicked off the Show at the Grand Opening Breakfast.

Other Show highlights included the unveiling of the 2022 Indianapolis 500 ticket design with four-time winner Helio Castroneves, a special Show tour with Indiana Gov. Eric Holcomb, a Save Our Racecars Rally to support the PRI PAC with hundreds of supporters including motorsports influencer Cleetus McFarland, and a dedicated EV Zone to highlight future trends in motorsports.

“The energy and excitement at the PRI Show is awe-inspiring,” said Meyer. “Something magical happens when you get the entire motorsports industry together for three days under one roof. The passion for racing is electrifying, and everyone is so focused on business that the quality of conversations is off the charts. Everyone leaves the Show fired up and ready to win in the upcoming season.”

Exhibitors can secure their booth space now at PerformanceRacing.com/exhibit. Attendee registration is set to open in July.

Launched in 1988, the PRI Show encompasses all forms of racing while offering an unprecedented showcase for professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and more. For more information, visit PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.
 

###

PRI ELEVATES ADVOCACY EFFORTS WITH 2022 ROAD TOUR
Third annual program kicks off March 11 and will include advocacy efforts designed to build, promote, and protect the motorsports community.

INDIANAPOLIS (March 9, 2022) – Performance Racing Industry (PRI) is elevating its advocacy efforts by kicking off its third annual tour around the country, starting at the Progressive American Flat Track at Volusia Speedway Park in DeLeon Springs, Fla., on March 11. During the 2022 PRI Road Tour, PRI's leading content-creation team will travel the country to visit businesses, racetracks, events, and industry icons, generating videos and sharing stories about what the industry can do to help build, promote, and protect motorsports.

"Advocacy is a top priority for PRI, and it’s important for the industry. That’s why we’re emphasizing this throughout the Road Tour this year,” said Dr. Jamie Meyer, PRI President. “After seeing the great success of the Road Tour and what it can do, we will now make that same sort of impact to help with our year-round advocacy efforts.”

Now in its third year, the PRI Road Tour has captivated more than 64 million viewers with unique and never-before-seen footage of motorsports businesses and racing competition. This year’s program is expected to build on those results with a greater focus and emphasis on legislative advocacy—including the RPM Act, the importance of PRI Membership, industry education, and more.

"The PRI Road Tour allows us to showcase the importance of the racing industry and inform the motorsports community about how they can support the industry they love," said Meyer. "This year's exclusive coverage will showcase how their participation will create a unified voice for the industry."

ExxonMobil, VMP Performance, Titan Motorsports, and SAM Tech will be among the team’s early stops as the PRI Road Tour begins its yearlong trek across the country. Sponsors of the 2022 PRI Road Tour, as of today, include Mobil 1, BBS of America, DeatschWerks, Red Line Oil, FiTech EFI, Hawk Performance, Raybestos Powertrain, Callies Performance, Five Star Race Car Bodies, Briggs and Stratton, Jesel, and Mass Traction.
 

PRI's comprehensive advocacy efforts include a Membership Program (PerformanceRacing.com/Membership) designed to formally unite and protect racing, and the world’s premier auto racing trade show, the PRI Trade Show (PRI2022.com).

Coverage of these programs and racing industry news are showcased on PRI's website, social platforms, weekly eNewsletter, and leading monthly publication, PRI Magazine.

"We call on the entire racing community—business owners, track operators, racers, and fans—to join us in representing and fighting for the racing industry," said Meyer. "Our industry currently faces many challenges, and it's imperative that we unite to protect it."

For more information about PRI, visit PerformanceRacing.com, and follow Performance Racing Industry on Facebook, Instagram, LinkedIn, and Twitter .

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, PRI Magazine, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit PerformanceRacing.com.
 

###

PRI SOLIDIFIES COMMITMENT TO RACING INDUSTRY
Performance Racing Industry purchases Indianapolis building for PRI Membership Headquarters

INDIANAPOLIS (January 10, 2022) – Performance Racing Industry (PRI) is strengthening its commitment to the motorsports industry and cementing its presence in the racing capital of the world by purchasing a 42,500-square-foot building in Speedway, Ind., just outside of Indianapolis. Located within walking distance of the Indianapolis Motor Speedway, the building will serve as PRI Membership Headquarters and offer a broad range of programs and services to assist the motorsports community.

“Indianapolis is the epicenter of motorsports in America and the world, and we are excited to work alongside our Indianapolis neighbors and racing industry icons, and be at the forefront of the racing community,” said PRI President Dr. Jamie Meyer. “PRI Membership is a groundbreaking program that unites the industry and creates a collective voice for the motorsports community to address any challenges and needs."

By establishing its PRI Membership Headquarters on Main Street in Speedway, Ind., PRI has solidified its commitment to Indianapolis, site of the organization's annual PRI Trade Show. The building, which will be a key tool in helping expand PRI Membership, will include office space for dedicated staff, have a Content Factory where garage space will be transformed into a content generation machine, offer live and virtual educational opportunities, host motorsports gatherings and membership meetings, and more.

The new PRI Membership Headquarters will also support other PRI initiatives. PRI launched an aggressive PRI Road Tour in 2020 where staff embarked on a nationwide trek visiting motorsports companies and tracks, sharing their stories and increasing awareness to billions of enthusiasts. PRI Membership followed in early 2021, giving businesses and individuals the opportunity to unite and advocate for the protection and growth of the racing industry. The recent PRI Show in December 2021 included 50,000 attendees and marked the motorsports industry’s largest trade gathering since the pandemic began in March 2020.

“PRI is at the forefront of building, promoting, and protecting the racing community,” said Meyer. “The new PRI Membership Headquarters in Indianapolis will allow us to expand on the PRI Membership promise to unite the industry and remain a strong voice for the racing community.”

PRI Membership Headquarters is scheduled to open in May 2022, just in time for the running of the Indianapolis 500.

The PRI Show was created in 1988 and found its home in Indianapolis, where 16 of the 33 Shows have been held. The Show encompasses all forms of racing and attracts attendees from all 50 states and across the globe, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. The annual Show features the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry.

To learn more about PRI, visit PerformanceRacing.com. To learn more about PRI Membership, or to join, visit PerformanceRacing.com/Membership.

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, Ind., motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit PerformanceRacing.com.
 

# # #

PRI Honors Top Products At 2021 Trade Show
Just over two-dozen exhibitors were recognized for innovation and excellence through Performance Racing Industry’s Featured Product Awards program.

INDIANAPOLIS (December 21, 2021) — The motorsports industry’s best and brightest products were honored at the 33rd annual Performance Racing Industry (PRI) Trade Show in Indianapolis earlier this month.

In all, nearly 30 exceptional parts and accessories were recognized by a panel of 12 judges representing traditional and new media, as well as sanctioning bodies and race tracks, from more than 340 entries in the PRI Show’s popular Featured Products Showcase. Entries are submitted by PRI exhibitors throughout the year and are displayed in a dedicated area of Lucas Oil Stadium during the Show.

This year’s Featured Product Awards judging, which took place on day one (December 9) of the three-day Show, identified outstanding products across eight separate categories—Accessory, Chassis, Drivetrain, Engine, In-Vehicle/Electronic/Telemetry, Race Fluid, Shop Equipment, and Suspension—along with Judge’s Pick for overall excellence.

“There were lots of great new products, but (Turbosmart’s StraightGate 50) stood out to me because I have a newfound understanding of why it’s important,” said Alex Taylor, a popular social media personality who builds cars and drag races and served as one of this year’s judges. “With the precision and consistency that the StraightGate50 would allow, I can see it being a game-changer.”

Others agreed, as three more judges—Chad Reynolds from BangShift, Kevin Wells from Formula Drift, and Mike Galimi from ProMedia—also selected the StraightGate50 as their Judge’s Pick for 2021.

A total of 25 PRI exhibitors received either a Judge’s Pick or a Category Award through the program. The complete list of winners is below and can also be found on the PRI website, with additional information about the Featured Product Awards.

Best Accessory Product    
• Fastway Trailer Products, FLASH Integrated Scale Ball Mount
• RaceQuip, FIA Composite Full Containment Seats
• VP Racing Fuels Inc, VP Trigger Hose

Best Chassis Product    
• PE Racing, PE Mounting Clamps
• Verkline, Front Lightweight Tubular Subframe Mercedes-AMG GT GT S GT C GT R Pro
• Verkline, Full suspension set bundle - Toyota GR Yaris

Best Drivetrain Product    
• PEM Racing, PEM Carbon Fiber Drive Shaft
• Sonnax, 4L80-E, 4L85-E Heavy Duty Input Shaft
• Speedway Motors, Premium Lightweight Quick Change Gear Sets

Best Engine Product    
• AWA Forged Composites, Composite Lifters
• Billet Connection - Clear View Filtration, Clear View Filtration’s New Billet Dry Sump Tanks
• Turbosmart, Electronic StraightGate 50

Best In-Vehicle/Electronic/Telemetry Product    
• FuelTech ECU, FT550 EFI System
• HP Tuners, MPVI2+
• Intercomp, RFX Wireless Suspension Load Stick
• VBOX Motorsport, VBOX Video HD Lite

Best Race Fluid    
• Engine Ice, Engine Ice High Performance Snowmobile and Winter Coolant and Antifreeze
• VP Racing Fuels Inc., Speed Sauce
• Wilwood Disc Brakes, XR Racing Brake Fluid

Best Shop Equipment    
• Blue Demon Welding Products, BlueArc 140MSI MIG-STICK Inverter Machine
• Lincoln Electric, Square Wave TIG 200 TIG Welder
• United Race Parts, Tire Scraper

Best Suspension Product    
• Intercomp, RFX Wireless Suspension Load Stick
• QA1, C5/C6 MOD Series Coil-Overs
• QA1, GM 2.0 Control Arms

Judge’s Picks
• AWA Forged Composites, Composite Lifters – awarded by Garrett Reed, Americanmusclehd
• Blue Demon Welding Products, BlueArc 140MSI MIG-STICK Inverter Machine – awarded by Joe Skotnicki, Race of Champions
• EAT SLEEP RACE, 123 Count with Car Parts Book – awarded by Wes Buck, Drag Illustrated
• Flagtronics by Ballenger Motorsports, Flagtronics FT200 Kit – awarded by J.A. Ackley, Outside Groove
• FUELAB, 40501 Brushless Spur Gear 6GPM – awarded by Chris Blair, World Wide Technology Raceway
• FUELAB, 40501 Brushless Spur Gear 6GPM – awarded by David Kennedy, NHRA
• ProCharger Supercharger Systems, CrankDrive™ F-4X-140 – awarded by Brian Dunlap, World Racing Group
• RaceQuip, RaceQuip PRO20 Carbon Fiber Top-Air – awarded by Karl Fredrickson, Speedway Illustrated
• Turbosmart, Electronic StraightGate 50 – awarded by Alex Taylor, Alex Taylor Racing
• Turbosmart, Electronic StraightGate 50 – awarded by Chad Reynolds, BangShift
• Turbosmart, Electronic StraightGate 50 – awarded by Kevin Wells, Formula Drift
• Turbosmart, Electronic StraightGate 50 – awarded by Mike Galimi, ProMedia

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.  
 

###