SIM Racing Arena

Racing Simulator Market is projected to grow from USD 0.5 billion in 2024 to USD 1.1 billion by 2030 at a CAGR of 15.6%, according to a new report by MarketsandMarkets™.

SIM Racing is not only a viable entry point for tomorrow's racers, a viable training tool but a viable arena for business growth. There is only one place where the business of racing (ontrack and online) converges, that is at the PRI Show. A portion of the Lucas Oil Stadium transforms to highlight all that SIM Racing has to offer, featuring daily invitational SIM races for SIM racers and professional drivers, live action demonstrations and educational speakers.

In 2023, the PRI Show expanded the footprint of SIM racing at the Indiana Convention Center. 15 SIM "sleds" were set up to give attendees a real race experience and emphasized new software. In 2024, the PRI Show will be focusing more on the SIM experience for both attendees and professional drivers. Check back for more details to come.