2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
December 2025
INDYCAR Establishes Independent Officiating Board
INDYCAR will have an independent officiating system in place for the 2026 NTT INDYCAR SERIES and INDY NXT by Firestone seasons, the Indianapolis-…
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December 2025
SEMA's Groundbreaking EV Mandates Campaign Wins FIA President's Award
SEMA is the first-ever winner of the Federation International Automobile (FIA) President's Award for Excellence in Communications, honored…
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December 2025
HOT ROD Announces Power Tour, Drag Week Schedules
HOT ROD has announced the schedule and locations for its annual HOT ROD Power Tour and HOT ROD Drag Week events in 2026. The two traveling events…
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