2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
January 2026
PRI Applauds Rescaling of Federal Enforcement for Emissions Tampering
A recent shift in federal enforcement policy is bringing clarity to the motorsports and enthusiast communities: SEMA and PRI are applauding the…
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January 2026
INDYCAR Phoenix Open Test to Salute Unser Family
The NTT INDYCAR SERIES will honor the Unser family at its upcoming open test on February 17-18 at Phoenix Raceway. The Unser INDYCAR Open Test at…
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January 2026
ECR Announces Updates to Competition Management Team
The ECR NTT INDYCAR SERIES team has announced new additions to its engineering department ahead of the 2026 season. Continuing under the direction…
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