MEMBERSHIP LOGIN
JOIN PRI
2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
Learn More
Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
Learn More
Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
Learn MoreATTENDEE
Join the world's largest gathering of motorsports professionals.
ATTENDEE REGISTRATION OPENS JULY 2026Latest news
January 2026
CJ Olivares Appointed Group CEO of RACER Media & Marketing
Racer Media & Marketing, Inc. (RACER), the North American media company focused on motorsports and car culture, has announced the appointment of…
Read more
January 2026
2026 PRI Show Exhibitor Booth Reservations Now Open
The race to the 2026 PRI Show is underway! Exhibitors can gain an early edge by securing their booth space NOW for the 2026 PRI Show, set for…
Read more
January 2026
New USAC MRA Sprint Car Series to Launch in 2026
The USAC Wholesale Batteries Midwest Racing Association Sprint Car Series will begin competition in 2026 featuring a 14-race schedule with additional…
Read more
