2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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FS1 to Televise SRO America Championships in 2026

FS1 will televise SRO America's GT World Challenge and GT4 America Championship races in 2026. The new agreement will bring the two GT racing…

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RCR Announces Cup Series Leadership Appointments

Welcome, North Carolina-based Richard Childress Racing has announced several key appointments to its NASCAR Cup Series competition leadership team…

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Ashly Ennis Receives Inaugural Jon Edwards Excellence in Public Relations Award

Ashly Ennis, director of racing communications for Hendrick Motorsports, has been named the recipient of the inaugural Jon Edwards Excellence in…

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