2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

Late Models at Mansfield Speedway.

Mid-Year Advocacy Update: How PRI's Government Affairs Team Is Protecting the Racing Industry

In January, PRI and SEMA unveiled the 2026 Advocacy Agenda, a roadmap for which issues we would focus for the coming year. Since then, the PRI …

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World Racing Group app graphic.

World Racing Group Launches App

World Racing Group has launched a new, all-inclusive app to provide fans with real-time information, event details, tickets and more. From World of…

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PRI Show graphic with busy show floor.

3 Days. 920-Plus Racing Brands. Countless Opportunities: Get Your 2026 PRI Show Badge Today

Registration is now open for the 2026 PRI Show, the premier trade event for the global motorsports industry. Taking place December 10-12 at the…

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