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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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November 2025
PRI Partners With RACER on 'Platform Awards,' Exclusive Creator Hub at PRI Show
RACER Media & Marketing is proud to announce a major new partnership with PRI that expands the reach and impact of the RACER Creator Awards and…
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November 2025
John Force Racing, Prock Family Part Ways
John Force Racing and Austin and Jimmy Prock have ended the racing partnership that produced NHRA Mission Foods Drag Racing Series Funny Car…
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November 2025
Indy 500 Winner Palou Unveils Image on Borg-Warner Trophy
Alex Palou, winner of the 2025 Indianapolis 500, recently unveiled his likeness on the Borg-Warner Trophy, one of the most significant honors since…
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