2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

Dakar Reveals 2027 Rally Route

The Dakar Rally has revealed the full route for the 2027 Dakar Rally. The 2027 event will feature the longest official route since moving to Saudi…

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Rendering of the IMS Restoration facility.

IMS Museum Breaks Ground on Restoration Facility

The Indianapolis Motor Speedway (IMS) Museum has broken ground on its new Restoration and Event Center. The original plans for the new facility…

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Photo of new Elgin Industries President and COO Chris Anderson.

Chris Anderson Appointed President, COO of Elgin Industries

Elgin Industries--the Illinois-based supplier of engine and chassis components and other products for the automotive, heavy-duty, industrial and…

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