2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.

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ATTENDEE

Join the world's largest gathering of motorsports professionals, Dec. 11-13.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

Historic Sportscar Racing (HSR) logo

HSR Adds First Overseas Race, Returns to Top U.S. Circuits in 2026

HSR's 2026 schedule includes its first international appearance and return engagements at North America's premier road courses.   Historic…

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Ford Introduces New World Headquarters in Dearborn

Ford has introduced its new world headquarters, the Henry Ford II World Center, in Dearborn, Michigan. The product development campus will house…

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NCMA

North Carolina Motorsports Association Names Chad Willis as New Executive Director

The North Carolina Motorsports Association (NCMA) has appointed Chad Willis as its new executive director, the organization announced. Willis…

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