2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

FIA Extends Formula 1 Tire Supplier Agreement With Pirelli

The FIA has extended its tire supplier agreement with Pirelli for the FIA Formula 1 World Championship. The agreement continues Pirelli's role as…

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Formula 1 Las Vegas Grand Prix logo over an image of the Vegas Strip.

Formula 1 Extends Las Vegas Grand Prix Through 2037

Formula 1 will continue racing in Las Vegas through 2037 after agreeing to a 10-year contract extension with Las Vegas Grand Prix officials. Las…

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The entrance to the 2025 PRI Show.

Strong Exhibitor Demand Fuels Momentum for the 2026 PRI Show

Momentum across the global racing industry continues to build toward the 2026 PRI Show, scheduled for December 10-12, 2026, at Indiana Convention…

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