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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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August 2026
HRC Launches HRC Heritage Racing Program
Honda Racing Corporation USA (HRC US) has launched the HRC Heritage Racing Program, a new effort focused on selling, restoring and supporting…
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August 2026
PRI Show Hotel Spotlight: Aloft Indianapolis Downtown
The three biggest business days in motorsports are calling! The world's largest gathering of racing professionals will roar back to downtown…
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August 2026
Cadillac Formula 1 Team Appoints Marcin Budkowski as New Team Principal
The Cadillac Formula 1 Team has appointed Marcin Budkowski as its new team principal. Budkowski joins the team with more than two decades of F1…
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