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THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025
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The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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REGISTRATION OPENS JULY 2025Latest news
January 2025
41-Race ASCS National Tour Features New Stops, Marquee Events
Photo courtesy of Emily Schwanke, ASCS A new era in American Sprint Car Series (ASCS) history begins in 2025 with a 41-race national tour…
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January 2025
PRI and SEMA Celebrate California's Withdrawal of Advanced Clean Fleets Waiver Request
The state of California today withdrew its request for the Clean Air Act waiver needed to implement its Advanced Clean Fleets (ACF) regulation, a…
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January 2025
MAVTV's 'Racers Roundtable' Returns With More Motorsports Legends
MAVTV--the media platform for passion-fueled motorsports and related programming--has announced the return of its acclaimed original series, "Racers…
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