2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

A blurry INDYCAR on the PRI Show floor.

The Race for a Spot on the 2026 PRI Show Floor Is Heating Up

  The race to the PRI Show is underway! Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown…

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The cover of the May and June 2026 PRI Magazine.

Road Racing, Transmissions and More Featured in May/June Issue of PRI Magazine

The latest issue of PRI Magazine is out now and the May/June 2026 edition features exclusive coverage on all things road racing, including a look at…

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New NASCAR CEO Steve O'Donnell and COO Ben Kennedy.

NASCAR Names Steve O'Donnell CEO, Ben Kennedy COO

NASCAR has announced pivotal leadership changes with its board of directors, naming Steve O'Donnell as CEO and Ben Kennedy as COO, positioning the…

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