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The Performance Racing Industry Trade Show
Indianopolis, Indiana, USA
The PRI Trade Show is the racing industry’s number one source for new technology, ideas and business opportunities. If you’re in the business of motorsports, you can’t afford to miss it.
2020 READER PROFILE
27,000 qualified motorsport professionals read PRI Magazine in print every month.
Demographics
Age 40-59
22% 18-39 and
27% 60-Older
Male
82% of PRI
readers are Male
Buyers
97% of PRI Magazine
readers are involved
in purchasing
Executives
88% are either an
executive or manager
or other executive in
the racing company
Types Of Racing Represented
US Circulation By Region
PRI Circulation
| 5,201 | Performance Racing Retailers* |
| 3,515 | Race Engine Builders |
| 5,109 | Professional Race Teams |
| 4,556 | Race Car Builders and Fabricators |
| 2,699 | Manufacturers and Service Providers |
| 941 | Performance Warehouse Distributors |
| 1,130 | Race Track Owners and Promoters |
| 410 | Media, PR, Ad Agencies and Industry VIPs |
| 1,278 | Machine Shop |
| 415 | Manufacturers Sales Representatives |
| 1,746 | Education / Associations / Other |
| 27,000 | TOTAL SUBSCRIBERS |
PLUS!
| 99,000 | DIGITAL DISTRIBUTION WORLDWIDE |
* Racing Component Retail Stores, Speed Shops, High-performance Stores, Trackside Sales, etc.
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