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INDUSTRY INSIGHTS: RAY EVERNHAM

From racer to crew chief to team owner, the NASCAR Hall of Famer looks back on five decades worth of motorsports experiences and offers a preview of…

SPONSOR SPOTLIGHT: CHAMPION RACING OIL AND WILLIAMS GROVE SPEEDWAY

Donny Schatz took the $75,000 top prize at this year’s Champion Racing Oil National Open at Williams Grove Speedway in October. Photo courtesy of…

PRI EDUCATION: HOW TO CREATE AN EFFECTIVE PRICING POLICY

It’s safe to say there is one race that none of us likes—the race to the bottom. After all, your company has invested millions into engineering, R…

PRI EDUCATION: WHERE CAN YOU GROW YOUR BUSINESS IN 2021?

If your business made it this far into 2020, congratulations! In January, you thought you understood your customers, markets, and opportunities,…

PRI EDUCATION: USE THE POWER OF GOOGLE TO AMPLIFY YOUR SHOP’S PRESENCE ONLINE

Let’s face it: Today, we use Google for everything. It could be something as basic as directions to a restaurant, or more complex things like how to…

PRI EDUCATION: NON-VERBAL COMMUNICATION: TIPS FROM AN INTERROGATOR

Feet firmly planted on the floor, arms resting on the table, he looks straight ahead at you, oozing confidence. Across the table, the subject moves…

PRI EDUCATION: THE SECRETS YOUR WEB VISITORS ARE KEEPING FROM YOU

Is your business missing out on this epic trend? According to the US Department of Commerce, eCommerce sales increased 14.9% in 2019. And, with the…

PRI EDUCATION: HOW TO HIRE ROCK STAR EMPLOYEES

Have you ever hired someone who had a great resume but turned out not to be worth their salt? Did you hire that person based on a “gut feeling” you…

INDUSTRY INSIGHTS: JORDAN ZLOTOFF

Referring to his facility as a “motorsports playground,” the chief executive of M1 Concourse in the Detroit metro area has discovered a winning…

Sponsor Spotlight: ARP & LUCAS OIL LATE MODEL DIRT SERIES

With its fasteners found throughout the race car, a prolific manufacturer has solidified its commitment to open-competition engine building as an…

BETTER BUSINESS: WHY PEER EXECUTIVE GROUPS OFFER EXCELLENT THERAPY

If there’s one thing that every business owner needs, it’s therapy. No, not necessarily the kind of therapy where you’re lying on a couch and…

SPONSOR SPOTLIGHT: ISKY RACING CAMS & CONOR DALY

A legendary name in the performance aftermarket reconnects to its IndyCar past with the help of a talented driver. Reputations can cut both ways.…

BETTER BUSINESS: DIGITAL MARKETING BASICS

Nationwide, digital advertising has grown to nearly $130 billion, outpacing traditional advertising for the first time. This growing industry is…

INDUSTRY INSIGHTS: STEVE MYERS

With live racing relegated to the sidelines for much of spring, interest in eSports—and especially iRacing—skyrocketed. Here, the company’s…

BETTER BUSINESS

How to Show Customer Appreciation. Customer appreciation is an important yet underestimated and often overlooked element of any successful racing…

SPONSOR SPOTLIGHT: LOGAN SCHUCHART AND DRYDENE PERFORMANCE PRODUCTS

This productive pairing of storied family enterprises yields powerful results on and off the track. History roams these race tracks. And when…

Better Business

The Fundamentals of Building Awareness For Your Brand What’s a brand? You might think of a brand as: A logo A slogan Advertising Your website…

Sponsor Spotlight: iRacing & Ty Majeski/Niece Motorsports

A top-performing eSports competitor brings one of the industry’s premier simulation companies along for the ride, from Late Models to NASCAR’s Truck…

Industry Insights: Doug Herbert

With deep roots in motorsports and performance, the championship drag racer and founder of teen driving program BRAKES reflects on a changing…

INDUSTRY INSIGHTS: KEITH DORTON

Transforming challenges into opportunities is the foundation of success for Automotive Specialists, whose owner and founder offers words of wisdom…

SPONSOR SPOTLIGHT: SRI PERFORMANCE & MUSI RACING

Venturing beyond its oval track roots, this leading race parts and service provider has teamed up with a drag racing powerhouse. For a company that’…