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Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

PRI Tech: Race Car Setup Strategies

This is a tender/main stacked-spring setup, with the tender spring above the main spring. This allows for tuning combinations throughout a night of…

PRI Education: Bearing Trauma and Engine Harmonics

As the weight of race components becomes lighter, horsepower increases, rpm continues to rise, and oils become thinner, which leads to new…

PRI Education: Pathway To Sponsorship Success

Maximize sponsorship dollars with expert advice from authority Alex Striler, who will be presenting two seminars on the topic at this year’s PRI…

Industry Insights: Jessica Fickenscher

As chief experience officer, Jessica Fickenscher’s role is to see the sport through the fans’ eyes. So she makes sure that everyone has a good…

Newly Appointed: Michael Printup

Less than a month after retiring from NASCAR, the former president of Watkins Glen International joined Parella Motorsports Holdings as the new…

Fast Movers

A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…

Editors’ Choice

This month’s special edition highlights new motorsports-related products that will be on display in the PRI Show’s Featured Products Showcase in…

Stop Doing That…Do This Instead: Safety Equipment Maintenance

Leaving a helmet in direct sunlight or near a hot engine can be harmful to the helmet, particularly its structure and overall performance, reported a…

Ask the Experts: Warranty Claims and Returns

“We don’t turn our backs on people” when it comes to warranty returns, said Moroso’s Frank Thibodeau. Even in a case like this, where a customer sent…

PRI Tech: Trailer Protection

Avoid common mistakes that can leave a trailer and its contents vulnerable to theft. A reliable locking mechanism, motion-activated floodlights, and…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

Business Profile: Busted Knuckle Off Road

These passionate riders turn out production buggies while attracting a following with their savvy social media. It was about 11 years ago when…

Featured Vehicles

These go-fast racers were designed to set speed records on land and water. 1970 Dodge Charger R/T Chip King | Roxboro, North Carolina Race…

Industry Insights: Alberto Longo

Photos courtesy of FIA Alberto Longo was considered a “visionary” just a decade ago when it came to electric formula car racing. In that short…

Newly Appointed: Steve Ward

While racers quickly recognize the VP Racing Fuels name, the company’s new director of marketing will apply 30 years of experience to make sure more…

Fast Movers

A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…

Stop Doing That…Do This Instead: Choosing the Correct Tire Size for Your Road Racing Vehicle

“One of the most common mistakes we see racers make is the assumption that bigger is better,” said Goodyear’s Jay Chapman. Not only can a tire that’s…

Ask the Experts: Working with Manufacturers on Product Returns

A motorsports retailer may be better set up to handle returns than the product’s manufacturer, reported some of our sources. Mike Buca of Design…

Social Status

Facebook Reels are a cost-effective opportunity to accelerate customer engagement and boost brand identity. For the past few years, short-form…

Editors' Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for October. Global B Custom…

Editors' Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for September. Connect Battery…

Editors' Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for August. SJ-210 Upgrade Kit…

Social Status

A closer look at social media tools that allow racing and performance industry members to boost engagement. Numerous social media tools are…

Featured Vehicles

These classic car bodies have been transformed for a new life on the race track. 1995 BMW 325i Carl Balzer | Toledo, Ohio Race Series/Class…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

PRI Tech: Race Car Setup Strategies

This is a tender/main stacked-spring setup, with the tender spring above the main spring. This allows for tuning combinations throughout a night of…

PRI Education: Bearing Trauma and Engine Harmonics

As the weight of race components becomes lighter, horsepower increases, rpm continues to rise, and oils become thinner, which leads to new…

PRI Education: Pathway To Sponsorship Success

Maximize sponsorship dollars with expert advice from authority Alex Striler, who will be presenting two seminars on the topic at this year’s PRI…

Industry Insights: Jessica Fickenscher

As chief experience officer, Jessica Fickenscher’s role is to see the sport through the fans’ eyes. So she makes sure that everyone has a good…