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Industry Insights: Ken Ungar

Finding sponsorship is a universal goal in the racing business, but landing and retaining sponsors requires a specific skillset completely apart…

Race Shop: Hottest New Products for October 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. ADRENALINE OUTLAW R100+ HOT SHOT…

Race Shop: New Racing Parts and Products for September 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. PROTECH SMOOTH CALIBER PRODUCTS…

Jack Irving image for PRI Magazine Industry Insights

Industry Insights: Jack Irving

Toyota Racing Development has become entrenched in American motorsports. General Manager Jack Irving describes the division's current focus, why its…

Business Profile: Allen Autosports Race Cars

B modifieds are often popular among the working class. Filled with a variety of spec components and a less powerful but (designed to be) more…

Newly Appointed: Mel Harder

A motorsports management veteran will guide revitalization and growth at Monterey's historic WeatherTech Raceway Laguna Seca. MEL HARDER TITLE:…

close up of welding for PRI Education article

PRI Education: High School Career Programs

Racing companies can play an integral part in the future workforce by working directly with students in high school career programs. In an industry…

Industry Insights: TaiJaune Robinson

TaiJaune Robinson didn't expect to end up at GM Motorsports, but she made the decision to succeed. TaiJaune Robinson has always been…

Race Shop: New Racing Products for August 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. FLASHDRY ABSORBENT & GARAGE…

Business Profile: Ivey Engines

For more than 40 years, Jay Ivey has followed the fortunes of Formula Ford, from portal to professional racing, through serious decline—and on to…

Industry Insights: SCCA's Heyward Wagner

Heyward Wagner is turning the venerable Sports Car Club of America into tomorrow's sports car sanctioning body. The Sports Car Club of America…

Race Shop: New Racing Products for July 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. ULTIMATE 9-INCH FORD REAR MARK…

Business Profile: Racers New and Used Parts Warehouse

When used parts sales migrated to the internet and acquired a somewhat dubious reputation, the Dietrich family reinvented their used parts warehouse…

PRI Education: Logo vs. Brand for Motorsports Businesses

What is the difference between a logo and a brand, and how does that translate into meaningful connections with your fans? In the fast-paced…

Felton 'Blue' Offutt of the Silver State Classic for PRI Magazine

Industry Insights: Felton 'Blue' Offutt of the Silver State Classic

Ordinary cars and drivers have extraordinary adventures in open road racing, which also serves as a creative entry point into motorsports. Nevada…

Newly Appointed: Trans Am President Andy Lally

One of road racing's most successful drivers retired from a 30-plus-year career to become the new president of Trans Am. Andy Lally closed his 30…

Race Shop: New Racing Parts and Products for May and June

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. DUAL-MOUNT SCALLOPED RACE ROTORS…

Business Profile: Baldwin Racing Engines

Jeff Baldwin's engines are known for their unique sound. "Whether it's true or not, I don't know," said Baldwin, "but they say our engines sound…

Industry Insights: LBGP President Jim Michaelian

As the Acura Grand Prix of Long Beach celebrates its golden anniversary in April, president and all-around race evangelist Jim Michaelian discusses…

Newly Appointed: Rollie Miller III

As FM3 Performance Marketing expands beyond producing racing events and enthusiast shows to also becoming a sanctioning body, its new senior event…

Race Shop: New Racing Parts and Products for March & April

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. KOENIG EXPANDER PLUG BONEHAM METAL…

Business Profile: Bullet Racing Engines

With an emphasis on no-time and no-prep competition, engine builder Nick Bacalis supports sportsman drag racers with reliable horsepower,…

Newly Appointed: Levi Jones

Eldora Speedway's new general manager brings a wealth of racing and race management experience to the track he knows so well. For Levi Jones,…

RACE SHOP

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. To read the complete article for…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, D.C.-based legal and…