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PRI Education: Building Your Bench

By Chuck Ross, PivotPoint Business Solutions, and Todd Downing and Chris Cimaglio, Managing Partners at BEST Human Capital & Advisory Group Ask…

Business Profile: Sassy Engines

John Card sees a bright future for Sassy Engines. Just over a year ago, Card moved the veteran builder of truck and tractor-pull engines from its…

Newly Appointed: INDY NXT Director Kirk Dooley

Kirk Dooley became director of INDY NXT by Firestone this past April, overseeing all operations and competition for INDYCAR’s developmental series.…

Industry Insights: Ken Ungar

Finding sponsorship is a universal goal in the racing business, but landing and retaining sponsors requires a specific skillset completely apart…

Race Shop: Hottest New Products for October 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. ADRENALINE OUTLAW R100+ HOT SHOT…

Race Shop: New Racing Parts and Products for September 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. PROTECH SMOOTH CALIBER PRODUCTS…

Jack Irving image for PRI Magazine Industry Insights

Industry Insights: Jack Irving

Toyota Racing Development has become entrenched in American motorsports. General Manager Jack Irving describes the division's current focus, why its…

Business Profile: Allen Autosports Race Cars

B modifieds are often popular among the working class. Filled with a variety of spec components and a less powerful but (designed to be) more…

Newly Appointed: Mel Harder

A motorsports management veteran will guide revitalization and growth at Monterey's historic WeatherTech Raceway Laguna Seca. MEL HARDER TITLE:…

close up of welding for PRI Education article

PRI Education: High School Career Programs

Racing companies can play an integral part in the future workforce by working directly with students in high school career programs. In an industry…

Industry Insights: TaiJaune Robinson

TaiJaune Robinson didn't expect to end up at GM Motorsports, but she made the decision to succeed. TaiJaune Robinson has always been…

Race Shop: New Racing Products for August 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. FLASHDRY ABSORBENT & GARAGE…

Business Profile: Ivey Engines

For more than 40 years, Jay Ivey has followed the fortunes of Formula Ford, from portal to professional racing, through serious decline—and on to…

Industry Insights: SCCA's Heyward Wagner

Heyward Wagner is turning the venerable Sports Car Club of America into tomorrow's sports car sanctioning body. The Sports Car Club of America…

Race Shop: New Racing Products for July 2025

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. ULTIMATE 9-INCH FORD REAR MARK…

Business Profile: Racers New and Used Parts Warehouse

When used parts sales migrated to the internet and acquired a somewhat dubious reputation, the Dietrich family reinvented their used parts warehouse…

PRI Education: Logo vs. Brand for Motorsports Businesses

What is the difference between a logo and a brand, and how does that translate into meaningful connections with your fans? In the fast-paced…

Felton 'Blue' Offutt of the Silver State Classic for PRI Magazine

Industry Insights: Felton 'Blue' Offutt of the Silver State Classic

Ordinary cars and drivers have extraordinary adventures in open road racing, which also serves as a creative entry point into motorsports. Nevada…

Newly Appointed: Trans Am President Andy Lally

One of road racing's most successful drivers retired from a 30-plus-year career to become the new president of Trans Am. Andy Lally closed his 30…

Race Shop: New Racing Parts and Products for May and June

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. DUAL-MOUNT SCALLOPED RACE ROTORS…

Business Profile: Baldwin Racing Engines

Jeff Baldwin's engines are known for their unique sound. "Whether it's true or not, I don't know," said Baldwin, "but they say our engines sound…

Industry Insights: LBGP President Jim Michaelian

As the Acura Grand Prix of Long Beach celebrates its golden anniversary in April, president and all-around race evangelist Jim Michaelian discusses…

Newly Appointed: Rollie Miller III

As FM3 Performance Marketing expands beyond producing racing events and enthusiast shows to also becoming a sanctioning body, its new senior event…

Race Shop: New Racing Parts and Products for March & April

Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. KOENIG EXPANDER PLUG BONEHAM METAL…

Business Profile: Bullet Racing Engines

With an emphasis on no-time and no-prep competition, engine builder Nick Bacalis supports sportsman drag racers with reliable horsepower,…