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Race Team confidential: Antron Brown, Brownsburg, IN

There’s little downtime for a championship-winning driver who splits the offseason between Top Fuel and his sons’ Jr. Dragster teams. A normal…

Ask The Experts: Heat Suppression

Beyond minimizing damage from high temperatures, heat protection products can also improve performance. For example, this turbocharger blanket from…

Tech Update: YOUR Oil’s Best Friend—The Piston Ring

Why this seal between the motor oil and combustion gases is so vital to your engine’s performance. Have you ever wondered why automatic…

Problem Solvers

Rick Hall came up with a creative, affordable, yet still effective option to house his trackside sales operation. The Problem: Setting up a secure…

Editors’ Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for January. EZ CHECKER TOOL MS…

Make The Case: Nitrous vs. Turbocharging

As the horsepower wars refuse to concede, nitrous oxide and turbocharging lead the way as two quick power enhancers. In this month’s column, nitrous…

Stop Doing That…Do This Instead: Track Management

The team at Arizona’s Tucson Dragway, at left, keeps close tabs on the number of classes it runs. A simplified structure and working relationships…

NEWLY APPOINTED: Laura Hauenstein

This veteran motorsports insurance specialist joins USAC at a critical time for the Speedway, Indiana-based sanctioning body. Having recently…

INDUSTRY INSIGHTS

An accomplished racer before destiny intervened, this budding entrepreneur with a familiar surname dishes on social media, the fender vs. open wheel…

INDUSTRY INSIGHTS: RAY EVERNHAM

From racer to crew chief to team owner, the NASCAR Hall of Famer looks back on five decades worth of motorsports experiences and offers a preview of…

SPONSOR SPOTLIGHT: CHAMPION RACING OIL AND WILLIAMS GROVE SPEEDWAY

Donny Schatz took the $75,000 top prize at this year’s Champion Racing Oil National Open at Williams Grove Speedway in October. Photo courtesy of…

PRI EDUCATION: HOW TO CREATE AN EFFECTIVE PRICING POLICY

It’s safe to say there is one race that none of us likes—the race to the bottom. After all, your company has invested millions into engineering, R…

PRI EDUCATION: WHERE CAN YOU GROW YOUR BUSINESS IN 2021?

If your business made it this far into 2020, congratulations! In January, you thought you understood your customers, markets, and opportunities,…

PRI EDUCATION: USE THE POWER OF GOOGLE TO AMPLIFY YOUR SHOP’S PRESENCE ONLINE

Let’s face it: Today, we use Google for everything. It could be something as basic as directions to a restaurant, or more complex things like how to…

PRI EDUCATION: NON-VERBAL COMMUNICATION: TIPS FROM AN INTERROGATOR

Feet firmly planted on the floor, arms resting on the table, he looks straight ahead at you, oozing confidence. Across the table, the subject moves…

PRI EDUCATION: THE SECRETS YOUR WEB VISITORS ARE KEEPING FROM YOU

Is your business missing out on this epic trend? According to the US Department of Commerce, eCommerce sales increased 14.9% in 2019. And, with the…

PRI EDUCATION: HOW TO HIRE ROCK STAR EMPLOYEES

Have you ever hired someone who had a great resume but turned out not to be worth their salt? Did you hire that person based on a “gut feeling” you…

INDUSTRY INSIGHTS: JORDAN ZLOTOFF

Referring to his facility as a “motorsports playground,” the chief executive of M1 Concourse in the Detroit metro area has discovered a winning…

Sponsor Spotlight: ARP & LUCAS OIL LATE MODEL DIRT SERIES

With its fasteners found throughout the race car, a prolific manufacturer has solidified its commitment to open-competition engine building as an…

BETTER BUSINESS: WHY PEER EXECUTIVE GROUPS OFFER EXCELLENT THERAPY

If there’s one thing that every business owner needs, it’s therapy. No, not necessarily the kind of therapy where you’re lying on a couch and…

SPONSOR SPOTLIGHT: ISKY RACING CAMS & CONOR DALY

A legendary name in the performance aftermarket reconnects to its IndyCar past with the help of a talented driver. Reputations can cut both ways.…

BETTER BUSINESS: DIGITAL MARKETING BASICS

Nationwide, digital advertising has grown to nearly $130 billion, outpacing traditional advertising for the first time. This growing industry is…

INDUSTRY INSIGHTS: STEVE MYERS

With live racing relegated to the sidelines for much of spring, interest in eSports—and especially iRacing—skyrocketed. Here, the company’s…

BETTER BUSINESS

How to Show Customer Appreciation. Customer appreciation is an important yet underestimated and often overlooked element of any successful racing…

SPONSOR SPOTLIGHT: LOGAN SCHUCHART AND DRYDENE PERFORMANCE PRODUCTS

This productive pairing of storied family enterprises yields powerful results on and off the track. History roams these race tracks. And when…