A look at some of the country’s in-demand motorsports products and services by region and racing segment.

Motorsports retailers and service providers are constantly tracking the latest parts and trends to give their customers a competitive edge. For the latest on which products and services are moving the retail needle, we present the following sales snapshot from shops across the US. 

Tapout Tuning

Plain City, Ohio

Tapout Tuning is a premier tuner business specializing in the Cadillac 3.6-liter twin-turbo LF4 engine. It provides parts, full installation service, custom in-house dyno tuning, and remote tuning solutions for customers from all over the world. About 80% of its customers are racers, primarily road racing or drag racing. 

The fast-moving parts and services at the Tapout Tuning shop are the installation and tuning of the company’s personally designed downpipes, carbon fiber trim pieces, and cold air intakes, in addition to Pure turbochargers, and Swift Sport lowering springs.

Its customers choose these parts because they are developed specifically for the Cadillac platform by the Tapout Tuning staff. The downpipes vastly improve the sound of these vehicles and also serve to produce significant horsepower gains. The Tapout Fuel cam, when used in combination with a few other fuel system modifications, allows customers to run ethanol in their vehicles. With the Purple Belt Performance Package, customers can make up to more than 100 whp over the power that can be produced on regular pump gas.

As far as marketing these products, according to founder/owner Scott Cook, “These products speak for themselves in the results they provide. They are high-quality, made in the USA products with zero failures and hundreds installed. We have the best inventory management in the business, and every item we sell is currently in stock for immediate shipment. We even ship the same day when you order by 3:00 p.m. EST.”

Jon Jon Motorsports

Elgin, Illinois

Jorge Vazquez-owned Jon Jon Motorsports is a multi-faceted automotive business whose primary functions are suspension work, diagnostics, and the swapping and building of engines. The majority of its customers modify their cars for the street, but roughly 20% of them are racers. These competitors road race at tracks such as GingerMan Raceway and the Autobahn Country Club, while the drag racers compete at Great Lakes Dragaway. 

Master Technician Jamison Sanchez relates the customers of Jon Jon Motorsports, much like himself with his own personal vehicle, are “really big on trying to build something different,” which is a prime reason behind why customers choose its two fastest moving product lines, AEM gauges and Rotiform wheels. Sanchez stated that the customers appreciate the look of the gauges and wheels because they have their own style, setting them apart from other manufacturers. It’s also important that they’ve experienced superior reliability from these products with almost no problems at all in the years the company has been selling them. With all the engine work Jon Jon Motorsports performs, another fast mover is Liqui Moly engine oil, known for its superior lubrication properties.

Super Rupair

Rathdrum, Idaho

Super Rupair began in automotive repair/maintenance/aftermarket parts and has expanded into engine building and fabrication, with about 20% of its customers being racers. With two tracks within an hour of the shop, the racing customer base is primarily local racers competing in hobby stock, modifieds, limited late model, drag racing, and street/strip.

The fastest moving products off the Super Rupair shelves are from BG Products, motor oil, and fuel lines/fuel rails. According to Super Rupair owner Tysen Akers, “BG Products manufactures and distributes high-quality, professional-use additives, cleaners, specialty lubricants, and precision tools and equipment. We’ve seen amazing results with their products.” 

As engine builders, Akers cited Motul and Schaeffer’s motor oils as fast movers due to increased oil performance in high-horsepower applications, turbocharged cleanliness and protection, and shear stability.

Super Rupair has many customers who come in for custom engine builds. The turbochargers and combinations they use from Forced Performance have always exceeded the customer’s expectations, he explained.

When working on engines, regardless if they’re for street machines or race cars, the shop replaces the fuel lines and fuel rails rather than reusing the old, worn-out ones. Super Rupair uses components from Bosch and Radium Engineering to improve performance and reliability for its customers’ engines.

While the staff at Super Rupair are knowledgeable and capable of explaining the advantages of these products to customers, they’ve found the products often sell themselves due to their quality and performance, so no extra marketing is needed.