Maximize sponsorship dollars with expert advice from authority Alex Striler, who will be presenting two seminars on the topic at this year’s PRI Show.

Whether you’re a seasoned racer or just entering motorsports, there’s something undeniably essential that can make or break your racing career—sponsorships. We’ve curated two powerful sessions that will not only guide you on acquiring sponsorships but will also ensure you’re leveraging today’s digital tools to maximize value for your sponsors. Don’t miss these two educational seminars with one of our most popular sponsorship presenters, Sponsorship Summits host, and bestselling author of “Motorsports Marketing and Sponsorships,” Alex Striler, and his guests.

“Networking, Prospecting, and Meeting New Sponsors”

Friday, December 8: 2 p.m. – 3 p.m.

ICC Meeting Rooms 231 – 232

Everyone in racing understands the struggles. You’re out there giving your best performance on the track, burning rubber, and hitting those turns just right. But off the track, there’s another race—the daunting challenge of securing sponsorships.

No more shooting in the dark or waiting on unanswered emails. This is your chance to meet some influential sponsors up-close and in-person. Discover firsthand how to present yourself at events like the SEMA and PRI Shows or iconic races like the Chili Bowl, Daytona 500, and the Mint 400. Our panel, featuring seasoned marketing pros and sponsorship decision-makers, will give you the real talk on connecting with sponsorship decision-makers. It’s all about building trust and understanding before you make the big ask.

In Friday’s seminar, you’ll meet:

• Alex Striler, bestselling author and host of SponsorshipSummits.com

• Jacklyn Donahue, group marketing manager-Aftermarket, Nittera North America (NGK)

• Chris Dickerson, president, Horizon Hobby

• Julian Gill, CEO, Eibach Springs

• JR Twedt, president, K1 Race Gear

Striler will interview the executives who allocate funds and have heard thousands of pitches and received countless decks and proposals. These experienced pros will help you understand how to find and meet new sponsors. But securing a meeting is only half the battle. The real challenge is to make a good impression. The panelists will explain what catches their attention in a deck, what they value in a proposal, what they’re looking for, and the best ways to get that information to them.

In the world of sponsorships, one right move can set you on the path to success, while a single misstep can close doors. Equip yourself with the knowledge to always put your best foot forward.

Getting sponsors isn’t about cold calls, emails, or templated proposals. It’s about meeting the right people, building relationships, understanding needs, and customizing a win-win partnership for everyone involved.

Seats are limited and trust us, they fill up fast! Arrive early and buckle up for some mind-blowing insights. Stick around after; there’s a good chance you’ll get some one-on-one time with Striler and the panelists to answer your personal questions.

“Using Social Media & Technology to Create Value for Sponsors”

Saturday, December 9: 10 a.m. – 11 a.m.

ICC Meeting Rooms 240 – 241

The digital revolution is in full throttle. We’re in an era where social media isn’t just about posting your breakfast pics or vacation snaps. It’s the new-age race track, where visibility equals success, and your online brand persona can attract the sponsorships you dream about.

As the name suggests, this session is designed to make you a pro in the digital world. Sponsorship guru Alex Striler and social media coach Megan Meyer will unravel the latest digital tools, from algorithms to analytics. They will explore tools designed to catapult your online presence and create digital value. Discover how to increase your worth in the eyes of potential sponsors.

Social media isn’t just about follower count. It’s about impactful content and connecting with the right audience. Learn why expansive platforms are overshadowing restrictive ones, and how to strategically position yourself for maximum visibility. Your online reputation can resonate louder than the roar of a race car engine. Equip yourself to maximize the digital tools at your disposal. Go beyond generic posts. Create content that not only amplifies your brand but also showcases the immense value you offer to sponsors (and yourself).

If you don’t have a lot of social media followers, it doesn’t matter anymore. The new algorithms today reward content, not connections. As [YouTube star] Mr. Beast says, “Replace the word ‘algorithm’ with ‘audience,’ and that’s what makes your content go viral.” Give the audience something they want to see, and they will share it, which gets picked up by the algorithms.

Steer your racing career toward unparalleled success. Join us as we demystify sponsorships and navigate the fast-paced lanes of social media and technology. Together, let’s make your racing dream a well-funded reality with long-term sponsorship support.

Remember, in today’s world, racing isn’t just about speed—it’s about making the right connections, both online and off. After the session, grab the opportunity for a personal Q&A with Striler and Meyer. We look forward to seeing you there!

These two PRI Education seminars are not merely presentations, they’re transformative experiences. Your next big sponsor might just be a conversation away, or your online strategy might just need that one tweak to go viral.

Check out SponsorshipSummits.com and MotorsportsMarketingTips.com for more information.