“It’s the most wonderful time of the year” may bring visions of the upcoming holidays or parents gleefully skipping through an office supply store pushing a basket full of school items while children are sulking behind as they prepare for the upcoming school season.

To me, December is definitely “the most wonderful time of the year,” as the racing industry gathers in Indianapolis for the PRI Show, December 7–9. While the race season winds down, the racing business opportunities ramp up in Indianapolis. Orders for new product lines or equipment are placed, cutting-edge technology is unveiled, networking opportunities abound, all while relationships with friends who we may only see once a year are renewed.

With more than 1,000 exhibitors packing the Indiana Convention Center and Lucas Oil Stadium, thousands of products to preview, 40-plus education and exhibitor seminars, ancillary events such as RTBC and others, how will you fit everything into those three days?

This November edition of PRI Magazine was carefully crafted to act as your official Guide to the PRI Show! Included you will find a schedule of events, a list of both the PRI Education and exhibitor-sponsored seminars, plus details about new events that we are pleased to bring you. 

We don’t hold back on fresh events and activations at this year’s event. Before the PRI Show even starts, engine builders will be interested in attending the AERA – Engine Professional Industry Conference, presented by Motor State on Wednesday, December 6. Once the Show opens on Thursday, head over to Lucas Oil Stadium for the Ekarting Classic, presented by Top Kart USA, and the Esports Arena, presented by SRO Motorsports Group. Plus, don’t miss the PRI Paddock & Podcast Studio in the Yellow Hall Lobby in the Capitol Cube.

Let’s not overlook all the features that make the PRI Show so special. Kicking off this year’s Grand Opening Breakfast is Indy 500 winner Tony Kanaan, who will be joined onstage with Speed Sport’s Ralph Sheheen. Doors open to the Sagamore Ballroom in the Indiana Convention Center at 7 a.m. on Thursday, December 7. Tony will be hanging out at PRI for the day as he will join fellow racer Daniel Morad and Advanced SimRacing’s Marc-André Ladouceur to discuss “Racing Simulation as a Training Tool for Motorsports” on Thursday at 11 a.m. on the SRO Stage in the Esports Arena of the Lucas Oil Stadium.

When you are walking the Show floor, stay updated with all the latest information about the PRI Show by logging in to your Show Planner either at pri2023.mapyourshow.com or by using the PRI App. You can quickly search for products or exhibitors, see all the Show events and the floor plan. If you want to know if Tom Shay, Alex Striler, or Jennifer Cario will be back this year to share their expertise (good news: they will!), you can view the names of all the seminar speakers. You can locate different Show activations, such as Hot Rodders of Tomorrow, Featured Products Showcase (in its new location at the ICC Capitol Connector), or even where the Street Outlaws will be corralled (or attempt to be) this year, all by using the App.

So, let’s make the most of our time at the PRI Show. I’m looking forward to seeing you there!