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PRI Show Guide: Beyond the Checkered Flag

Attendees from around the world find numerous benefits to engaging with companies and experts at the PRI Show, such as extensive networking,…

Business Profile: SRC Motorsports

For more than four decades, Wally Stroupe has been building championship drag race cars deep in the heart of NASCAR country. It’s not bragging if…

Win on Sunday, Post on Monday

Influencers are an increasingly important component in a performance business’s marketing strategy. Here are some tips to get the most out of that…

Regional Report: Puerto Rico

This island jewel in the Caribbean is more than just a sunny vacation getaway—it’s also a hotbed of motorsports competition, where passionate…

Show & Go: Big Wheel Drag Racing

Thanks in part to a rapidly developing aftermarket, these purported show cars are bringing some serious hustle to the drag strip. Initially…

When Opportunity Knocks

The off-season doesn’t have to be met with dread as these three track promoters make these precious few months work to their advantage. Drag…

Money Machines

Technology never sleeps in the motorsports industry, and a timely investment in new machinery can pay big dividends. Walk down the aisles of…

Preparing the Future Workforce

Once primarily focused on creating industry standards, the Society of Automotive Engineers has become a driving force in the effort to provide…

Formula For Race Control: The F1 Safety Car

The Formula 1 safety car has proven not only an indispensable tool for race officials but also a popular icon among racing fans. September 23,…

Building Connections

First-time exhibitors explain why they’re headed to Indianapolis in December for the 2023 PRI Show. The roar of the engines falls silent each…

Showtime: What’s New at the 2023 PRI Show

It’s just about showtime. Here is a summary of the new features at this year’s PRI Show in Indianapolis—including the return of live racing action—…

Utilitarian No More

As side-by-sides get sportier by the year, aftermarket opportunities abound to turn them into dedicated racing machines. “I’m old enough to…

To Finish First . . .

A new wave of cutting-edge technology in off-road racing is helping teams go faster with better control, improving their odds of making it to the…

Special Report: Family Business

Working with family can be beneficial and prosperous—if done correctly. These owners of family-run motorsports businesses provide a behind-the-scenes…

Efficiency by Design

Class rulesets often require compromises in the combination, but advances in design and tuning strategies are making superchargers more efficient—…

Beyond The Heartbeat

Need to rev up your knowledge of racing crankshafts? Check out these tips, tricks, and advice from experts at the leading manufacturers and…

Permission To Speed

From new materials to advanced computer simulations, the science of brake systems continues to evolve and expand, as part of a never-ending cycle…

Karting: Racing’s De Facto Entry Point

Photo courtesy of Sean Buur/Challenge of the Americas What began as a hobbyist pastime has evolved into a nuanced and highly competitive…

Sealing Science

Gasket manufacturers are putting vast resources into developing products that seal better, last longer, and are easier to work with. A big part of…

Adaptive Learning

As more electrified platforms find their way into motorsports, the demand for engineers and technicians with specialized expertise is poised to…

Building Momentum

Thinking of adding EV components to your performance racing business? Three real-world examples illustrate the benefits—and pitfalls—of expanding…

Challenging The Grid

Electric vehicles are poised to change the automotive landscape in the coming years, but there’s still much work to be done to properly integrate…

Making Inroads

Photo courtesy of Global Time Attack Autocross and time trial competitions leverage many of the strengths of a burgeoning technology, but EVs also…

Business Profile: EV West

A hot-rod rebel at heart, Michael Bream found engineering freedom on the wide new frontier of EV racing with EV West. Here, he offers us his unique…

Special Report: The Changing Landscape of Customer Service

Social media has become a dominant form of communicating throughout many industries, and now it’s increasingly a means of handling customer service…