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First Laps: Road Racing

How lowering road racing's entry barrier has proven effective and what is being done to build on that momentum. The next time someone complains…

Trans Am's Triumph: Rediscovering the Legacy of American Road Racing

Rediscovering the legacy of American road racing with the venerable Trans Am Series presented by Pirelli. The year was 1984. Apple released its…

Business Profile: Ivey Engines

For more than 40 years, Jay Ivey has followed the fortunes of Formula Ford, from portal to professional racing, through serious decline—and on to…

Industry Insights: SCCA's Heyward Wagner

Heyward Wagner is turning the venerable Sports Car Club of America into tomorrow's sports car sanctioning body. The Sports Car Club of America…

Image of Ram truck hauling a race trailer courtesy of ATC Trailers

Towing Smarter: Effective Accessories for Race Teams

Photo courtesy of ATC Trailers Aftermarket upgrades are available for popular tow vehicles that help maintain optimal temperatures and enhance…

Fueling the Future: The Newest Evolution in Vintage Racing

Photo courtesy of TM Hill/WeatherTech Raceway Laguna Seca As cars from the 2000s move into vintage classes, sanctioning bodies are noticing that…

Hidden Potential: Engine Management Systems

What features are embedded in engine management systems that are not being fully utilized by tuners and racers? Several suppliers share the often-…

PRI Membership: Motorsports Economic Impact Study

PRI has released a monumental study that substantiates motorsports’ significant financial impact on the US economy. Compiled specifically for PRI…

Good To Know

Building a Stronger Future for Motorsports Motorsports is more than a sport—it’s a thriving ecosystem powered by innovation, competition, passion…

Bigger and Bolder: Motorsports Cylinder Heads

The race is on to build cylinder heads to handle more boost. Several manufacturers explain just how they are overcoming the current challenges.…

Block Talk: Choosing a Motorsports Engine Block

What should racers and engine builders discuss when it’s time to choose an engine block? So many factors come into play when choosing a race…

Special Report: Maximizing ROI at PRI

How PRI Show exhibitors can get the most out of their experience with the least amount of headaches. Your company has signed up to exhibit at…

Business Profile: Racers New and Used Parts Warehouse

When used parts sales migrated to the internet and acquired a somewhat dubious reputation, the Dietrich family reinvented their used parts warehouse…

Motorsports Crankshafts: Cost vs. Performance

Crankshafts that won’t break—and won’t break the bank. The folks at Eagle Specialty Products have noticed a trend in the high-performance engine…

PRI Education: Logo vs. Brand for Motorsports Businesses

What is the difference between a logo and a brand, and how does that translate into meaningful connections with your fans? In the fast-paced…

Photo courtesy of the Driveshaft Shop for PRI Magazine

Power Masters: Motorsports Driveline Components

How today's race driveline components are designed and manufactured to endure ever-increasing levels of horsepower and torque. The light flashes…

Felton 'Blue' Offutt of the Silver State Classic for PRI Magazine

Industry Insights: Felton 'Blue' Offutt of the Silver State Classic

Ordinary cars and drivers have extraordinary adventures in open road racing, which also serves as a creative entry point into motorsports. Nevada…

Small But Mighty: Micro and Mini Sprints

Micro sprints and mini sprints make the case to be the ultimate entry-level segue into open wheel racing. In racing, everybody has to start…

Ask The Experts: Motorsports Streaming Services

A behind-the-scenes look at how two motorsports streaming service providers are improving the viewing experience. The only thing "faster" than…

Photo courtesy of Team Green Productions and POWRi for PRI Magazine

Midget Racing Round-Up: What's in Store for 2025

Despite challenges, national and regional series are bullish on the future of midget racing. Midget racing's appeal is undeniable. Drivers and…

Data Driven Resources for the Industry

Improve your customers' online experience—and bring in more sales—with the help of SEMA Data. For many racers, building their track car begins…

Rules for the Unruly sprint cars PRI Magazine

Rules for the Unruly: How Regulations Keep Sprint Racing in Check

How regulations aim to keep sprint car racing in check. Race teams will go to extreme lengths to find a competitive advantage. The best engineers,…

Fords Unleashed: Coyote and Godzilla Engine Platforms

[Editor's Note: Read the full print coverage here after claiming your free PRI Magazine digital subscription on Zinio here]. While the Coyote…

PRI Magazine lead image Pit and Garage Equipment

Critical Support: Pit & Garage Equipment

A look at new products from companies that keep pits and garages efficient, accurate, and safe. When you hear a manufacturer say, "We are always…

Late Models: Pavement Pathway

Charting the course to NASCAR stardom via short-track Late Models. Going back a decade or so, the path to professional stock car success,…