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On the Road with PRI

In an industry first, PRI in mid-October set out on a groundbreaking cross-country campaign to gather and share content from dozens of racing and…

WHAT’S BEHIND RACING’S YOUTH MOVEMENT?

While there’s no clear consensus over how young is too young, stakeholders agree the industry is trending toward more junior competitors in full-…

DRAG RACING: WHAT TO WATCH FOR IN 2021

Photo courtesy of Larry Chen and Holley Performance Products From growing classes to enhanced manufacturing techniques, we tap into several trends…

SHOCKING RIVALRY

Photo courtesy of Chevrolet Performance and Ford Performance. Look who’s leading the charge in bringing high-voltage performance to the track and…

BUSINESS PROFILE: PROLINE RACING

Relying on the skills of a talented team while forging strong relationships with customers, Proline Racing remains a dominant force at drag strips…

ADVENTURES IN CAM DEVELOPMENT

Photo courtesy of Erson Cams Camshaft grinders are busier than ever, but there’s still time for new ideas and clever tricks. There’s a talented and…

CARBURETORS: A RENAISSANCE STORY

Today’s carbs have come a long way from yesterday’s ‘calibrated gas leakers,’ resulting in a rebirth for these core engine components. Even though…

PERFORMANCE ENHANCERS

Photo courtesy of proline racing. Ongoing developments in data acquisition and sensor technology are making it easier than ever to pinpoint where…

SUCCESS STORIES: ON THE GAS

A proactive approach has helped these motorsports companies not just survive, but prosper amid the COVID-19 pandemic. Can the racing industry…

REFUELED ENGINE TECH

Power gains come in a variety of packages, and several of today’s top engine builders reveal the advances that are driving developments into 2021.…

BUSINESS OPERATIONS: A PRIMER FOR 2021

Next-level strategies can help your company better connect with customers and chart a path to success in a quickly evolving marketplace. The year…

INTERNATIONAL REPORT: THE PRODUCTS THAT ARE DRIVING MOTORSPORTS ABROAD

Five overseas motorsports journalists share which segments of racing—and the parts most widely used in those classes—are generating excitement in…

INSPIRED LEADERSHIP

Bob Sargent, Track Enterprises The pandemic has brought fear, uncertainty, and even conflict to the workplace, yet many companies are thriving…

RACING BUSINESS PROFILE: MODERN RACING

To serve his customers, Modern Racing founder Justin Elkes draws on years of IHRA and NHRA Pro Stock experience. “Whether you buy a $100 part from…

BUSINESS BOOSTERS

Fifth Third Bank in Charlotte, North Carolina, has a long history of working with motorsports manufacturers, distributors, teams, and tracks. “We…

RACE TEAM PROFILE: BOB CULLEN RACING

A fortunate turn of events gave rise to this Midwest-based dirt late model powerhouse whose owner-driver bond is as notable as its on-track success…

RACE BUSINESS PROFILE: WINDING ROAD RACING

Using its unique combination of media, retail, and fabrication services, this Texas-based shop’s mission is to build bridges that transition…

THE ROAD AHEAD

Several race sanctioning organizations, eager to put their 2020 seasons in the rearview mirror, are looking ahead to new events in the coming year…

8 Trends To Track In Off-Road Racing

Aftermarket suppliers are pushing the tech envelope under the most extreme racing conditions. Is there a more punishing environment for racing than…

Countdown to Election Day 2020

PRI previews the race for the White House and control of Congress and state legislatures, as well as their impact on the racing community. With…

SPECIAL REPORT: SUCCESS STORIES: DECISIVE ACTION

Photo courtesy of Energy Suspension How two performance manufacturers are meeting the challenges of an unprecedented slowdown, and what your…

WASTE MANAGEMENT

Exploring the many factors that influence a race exhaust system, and how today’s manufacturers are bending the curve. While many of an automobile’s…

POWER PULL

Although events were harnessed this year due to COVID-19, the truck and tractor pulling segment is poised for continued gains thanks to an endless…

Tech Support: Fuel System Components

It takes a village of parts to build a winning system, and today’s aftermarket tech reps are equipped to provide the clearest path toward optimizing…

THE SCIENCE OF SPONSORSHIPS

Transform a partner agreement into a relationship that benefits all parties. As the industry seeks to make headway in the era of COVID-19,…