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PRI Show Guide: Beyond the Checkered Flag
Attendees from around the world find numerous benefits to engaging with companies and experts at the PRI Show, such as extensive networking,…
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Business Profile: SRC Motorsports
For more than four decades, Wally Stroupe has been building championship drag race cars deep in the heart of NASCAR country. It’s not bragging if…
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Win on Sunday, Post on Monday
Influencers are an increasingly important component in a performance business’s marketing strategy. Here are some tips to get the most out of that…
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Regional Report: Puerto Rico
This island jewel in the Caribbean is more than just a sunny vacation getaway—it’s also a hotbed of motorsports competition, where passionate…
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Show & Go: Big Wheel Drag Racing
Thanks in part to a rapidly developing aftermarket, these purported show cars are bringing some serious hustle to the drag strip. Initially…
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When Opportunity Knocks
The off-season doesn’t have to be met with dread as these three track promoters make these precious few months work to their advantage. Drag…
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Money Machines
Technology never sleeps in the motorsports industry, and a timely investment in new machinery can pay big dividends. Walk down the aisles of…
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Preparing the Future Workforce
Once primarily focused on creating industry standards, the Society of Automotive Engineers has become a driving force in the effort to provide…
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Formula For Race Control: The F1 Safety Car
The Formula 1 safety car has proven not only an indispensable tool for race officials but also a popular icon among racing fans. September 23,…
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Building Connections
First-time exhibitors explain why they’re headed to Indianapolis in December for the 2023 PRI Show. The roar of the engines falls silent each…
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Showtime: What’s New at the 2023 PRI Show
It’s just about showtime. Here is a summary of the new features at this year’s PRI Show in Indianapolis—including the return of live racing action—…
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Utilitarian No More
As side-by-sides get sportier by the year, aftermarket opportunities abound to turn them into dedicated racing machines. “I’m old enough to…
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To Finish First . . .
A new wave of cutting-edge technology in off-road racing is helping teams go faster with better control, improving their odds of making it to the…
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Special Report: Family Business
Working with family can be beneficial and prosperous—if done correctly. These owners of family-run motorsports businesses provide a behind-the-scenes…
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Efficiency by Design
Class rulesets often require compromises in the combination, but advances in design and tuning strategies are making superchargers more efficient—…
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Beyond The Heartbeat
Need to rev up your knowledge of racing crankshafts? Check out these tips, tricks, and advice from experts at the leading manufacturers and…
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Permission To Speed
From new materials to advanced computer simulations, the science of brake systems continues to evolve and expand, as part of a never-ending cycle…
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Karting: Racing’s De Facto Entry Point
Photo courtesy of Sean Buur/Challenge of the Americas What began as a hobbyist pastime has evolved into a nuanced and highly competitive…
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Sealing Science
Gasket manufacturers are putting vast resources into developing products that seal better, last longer, and are easier to work with. A big part of…
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Adaptive Learning
As more electrified platforms find their way into motorsports, the demand for engineers and technicians with specialized expertise is poised to…
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Building Momentum
Thinking of adding EV components to your performance racing business? Three real-world examples illustrate the benefits—and pitfalls—of expanding…
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Challenging The Grid
Electric vehicles are poised to change the automotive landscape in the coming years, but there’s still much work to be done to properly integrate…
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Making Inroads
Photo courtesy of Global Time Attack Autocross and time trial competitions leverage many of the strengths of a burgeoning technology, but EVs also…
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Business Profile: EV West
A hot-rod rebel at heart, Michael Bream found engineering freedom on the wide new frontier of EV racing with EV West. Here, he offers us his unique…
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Special Report: The Changing Landscape of Customer Service
Social media has become a dominant form of communicating throughout many industries, and now it’s increasingly a means of handling customer service…
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