In an industry first, PRI in mid-October set out on a groundbreaking cross-country campaign to gather and share content from dozens of racing and performance businesses. Dubbed “The PRI Road Tour,” the effort took the PRI team directly to the doorsteps of manufacturers, wholesalers, retailers, race teams, race tracks, and more over a two-month span. The team’s fully wrapped van, further customized by our friends at Vision Wheel, began at the Indiana Convention Center in downtown Indianapolis, then followed a multi-state trail through Michigan, Ohio, North Carolina, South Carolina, Georgia, Texas, and ultimately PRI headquarters in Southern California. “If the industry can’t come to the PRI Trade Show in Indianapolis, then PRI is coming to the industry,” declared PRI President Dr. Jamie Meyer. Over the course of our journey the PRI team managed to capture and share video, photos, and exclusive interviews highlighting the industry’s newest products, vehicles, races, and developments, a selection of which appears in the pages that follow—part one of a two-part pictorial from the Tour. Part two will be featured in the February 2021 issue of PRI Magazine, as well as online at performanceracing.com and on our social media pages throughout the year.