Aftermarket manufacturers find customers and fresh ideas by unveiling new racing products at the PRI Show.

With thousands of racers, engine builders, fabricators, and speed merchants in attendance, the annual PRI Show in Indianapolis is the best opportunity for new-product manufacturers to introduce their merchandise and reach their target markets.
“PRI is the ultimate platform to introduce new products into the racing market. It provides direct access to the most engaged and knowledgeable audience in the racing industry,” said Crystal Covarrubias of FiTech Fuel Injection, Riverside, California, which will be unveiling a new universal 4500-style throttle body.
“Everyone walking the floor at PRI is involved in some form of racing, and when they come to our booth, they’re either looking for a solution to a question or concern, or in search of a product or technology that can give them an edge on the competition,” said Todd Ryden of Powermaster Performance, West Chicago, Illinois.
The company will debut new alternators for 14- and 16-volt batteries and will also visit with racers to determine future product development. “Generally, we already have a product to answer their questions, but if we don’t, their input and request goes right back to our engineering team so we can work on a product to answer their needs,” added Ryden.
“We’re always trying to come out with innovative products from direct feedback from customer needs,” agreed David Zampierin of Zamp Racing, Meridian, Idaho, which offers Italian-made helmets and other driver-related accessories. “We’ll have five new products introduced at PRI, plus have much more safety gear from head to toe.”
One of the longest exhibiting companies at the Show is fastener manufacturer ARP in Ventura, California. Keeping up with new powertrain platforms always means that new bolt kits or specialty fasteners are introduced at the Show. This year ARP will show off a new head-stud kit for the popular Dart LS Next block. However, ARP doesn’t always use the Show to introduce high-demand products.
“As a company, we go after Audi, Vauxhall, BMW, Suzuki, and others,” explained Chris Raschke. “We don’t just go after LS and small block Chevys. We’ll go after some of the unusual applications. The PRI Show is great for attracting attention to those new products. For this year, we’ll have kits for Duramax, BMW, Toyota, and more.”
Over at McLeod Racing in Anaheim, California, a new 7.250-inch four-disc clutch that has been engineered for sand buggies and desert racing will be unveiled along with a host of products from McLeod’s sister companies in the Wharton Automotive Group.
“With the acquisition of Competition Clutches, we will feature a small sample of brand-new products our team created,” explained Will Baty. “You can expect to see something from each brand on display at this year’s PRI Show.”
While most of the new products are designed to increase power or help race cars go faster, some are designed to make life easier or more productive for race teams. Powerbuilt Tools, a division of Alltrade Tools in Cypress, California, will display an underdash creeper to help those in charge of wiring vehicles and need to get into tight spaces with comfort.
“This will be our third year attending PRI,” said Desiree Martinez. “We have found our customers at PRI and found significant value in attending the Show. We have a great engineering team that can develop and create just about anything that is needed. We listen to what our customers are asking for and how we can help make things easier for them.”
“PRI is an excellent show to introduce new products and connect with customers,” added Jeannette Ladina of Flaming River Industries, Berea, Ohio. “The location in Indy works well for ease of access and strong Midwest participation.”
With the number of new parts being introduced at PRI, one of the best ways for attendees to get a quick look at many of them is to browse the Featured Products Showcase located in the ICC Capitol Connector between the Convention Center and the Lucas Oil Stadium. This easy-to-navigate collection features all types of racing equipment, including engine and suspension components, fabricating tools, electronics, and more. Along with each part on display is a brief description and company booth location.
The following is a preview of a selection of the new products that will be featured at this year’s PRI Show.

ProSimu

T7 Pro Simulator

High-end racing simulators have increased in popularity for many reasons, the least of which is improved features that authentically replicate a race car’s performance on the track.
“Our T7 Pro simulator incorporates both oversteer and understeer capabilities and sets a new benchmark among 6 DOF simulators,” said Patrick Kubieniec of ProSimu, Le Mans, France. “Purposefully engineered for driver performance and training, it delivers exceptional responsiveness and features a low center of gravity, marking a significant advancement in the sector.”
Kubieniec said the latest innovations have prompted some automakers to utilize the T7 Pro in the development of future vehicles.
“Furthermore, we have established a strategic partnership with IPG Automotive, integrating its CarMaker software for professional simulation applications, ranging from autonomous vehicles and ADAS to powertrain and vehicle dynamics,” added Kubieniec. “Our PRS 200 and 300 actuators are equipped with a decompression valve to mitigate positive or negative pressure within the actuator, ensuring optimal performance while promoting energy efficiency through reduced electricity consumption. In addition, our PRS 50, PRS 200, and PRS 300 actuators comply with the strict ISO standards required by leading industries, including aerospace, medical, military, and automotive sectors.”

McLeod

7.250-inch Four-disc Clutch

McLeod’s new 7.250-inch clutch is targeting the sand buggy and Baja-style off-road market.
“This four-disc clutch was designed to hold 2,000-plus horsepower and last,” said Baty. “The other clutch option in this market, although similar, has a history of not being able to hold the big power and then wearing out quickly. In some cases, one trip to the dunes would destroy the clutch. We have solved these issues with increased strength on the disc design to help eliminate disc cracking and/or breakage.”
The clutch was also engineered to provide the driver with improved clutch feedback and control. McLeod also designed a dedicated flywheel in either billet steel or billet aluminum for this clutch. “This eliminates the need to use a flexplate to start the engine, like other designs,” added Baty.

Powerbuilt Tools

3-in-1 Underdash Creeper

Here’s a versatile tool for the shop that can be used as a floor creeper, under-dash creeper, or a knee pad.
“No more back yoga,” said Martinez. “There is nothing else on the market like this. Similar, yes, but not like this.”
As a floor creeper, the unit rolls on six 3-inch polyurethane caster wheels. When set up as an under-dash creeper, it features spring-loaded adjustable height so that the headrest section inside the vehicle is just over the door sill for comfortable access. In this mode, the caster wheels are disengaged to prevent unwanted rolling. Under-dash height adjustment is from 15.7 inches up to 21. The unit will support up to 400 pounds and features thick, padded-foam cushions. Finally, the design allows for easy fold-away storage.
The removable headrest can also be used as a portable knee pad on hard surfaces. Five rubber feet prevent it from sliding.
The company will showcase rolling seats in its booth at the Show, including deluxe models with expandable trays.

ARP

1/2-inch Head-stud Kits for Dart LS Next Block

These kits are available for both the 15- and 23-bolt applications. The half-inch studs are constructed from 8740 chromoly steel, while the 8-mm helper studs are made from ARP 2000 material.
“The head studs have a tensile strength of 200,000 psi, and the helper studs have a tensile strength of 220,000 psi,” noted Raschke. “The kits come with nuts, washers, instructions, and lubricant. They’re all black-oxide coated.”
ARP studs undergo a unique heat-treat process where all studs are placed vertically in a special rack. This step ensures complete heat penetration, unlike other manufacturers that may fill baskets randomly and hope for equal heat penetration. Following heat-treat, each stud is centerless ground for improved concentricity and then thread-rolled. Other studs may be threaded prior to heat to save costs, but fatigue strength is compromised.

Flaming River Industries

Tilt Steering Column

Designed for mid-1980s muscle cars and trucks, this new steering column features an integrated turn-signal arm with wiper control and cruise control, offering modern convenience in a classic design. Other features include an innovative low-beam/high-beam microswitch for driving safety. The tilt design and compact shroud help provide a comfortable driving experience.
“It has a sleek, black powder-coat finish, so this column is both stylish and durable,” said Tyler Greene. “It’s available in both floor shift and column shift options. It’s the perfect upgrade for those looking to blend vintage appeal with modern functionality.”

Powermaster

HPR Alternators for 14- and 16-volt Batteries

With race cars implementing more electronics, car builders are turning to higher voltage 14- and 16-volt batteries. In turn, there’s a need for alternators that can support these higher voltages. Powermaster now offers its high-output HPR alternators in several preset voltage outputs: 16.8V for 14-volt batteries, and 17.5V or 18.2V for 16-volt batteries.
“Running a 14- or 16-volt battery requires an alternator that can maintain the battery at full charge, especially when vehicle electronics are sapping the battery’s power at full demand,” explained Ryden. “Our new HPR Preset Voltage Alternators ensure your 14- or 16-volt batteries stay charged from idle speeds to redline rpm. We offer four different preset voltage models, depending on the battery’s required charging voltage, and two amperage ratings to support the electrical amperage demand.”
One of Powermaster’s new products is designed to solve problems and enhance safety. “In the past few years we’ve seen many racers mounting their alternator to the chassis in a reversed position. This causes two issues: The alternator doesn’t cool as well, and there’s a safety concern of the pulley spinning off due to the thread direction of the shaft,” said Ryden. “Explaining this to a racer, you can just see their eyes light up as they did not consider it. We developed an alternator that is set up for CCW rotation with the correct cooling capabilities and, more importantly, left-hand threads on the shaft.”

FiTech EFI

Universal 4500 Throttle Body

The new 4500 throttle body is a larger footprint version of the company’s popular 4150 throttle body.
“With modern drag-and-drive racing events growing in popularity, racers are pushing the limits of their equipment not only on the track but also in terms of drivability,” said Covarrubias. “They need systems that perform well during intense racing and maintain reliability for street driving, often covering distances of up to 500 miles between locations. With that in mind, we developed the 4500 Universal Throttle Body to excel in both extremes, offering high performance on the track and smooth, reliable drivability on the streets.”
The throttle body is offered in either a brilliant polished or matte black finish.
“From the start, our goal was to create a complete package that includes a basic sensor set, eliminating the need for racers to source additional sensors and mounting hardware,” added Covarrubias. “Our all-in-one design simplifies the setup process. Additionally, we offer options to enhance the system, such as our secondary TPS, which allows ECUs to utilize dual throttle angle for improved fuel flow control.”

Zamp Racing

Series 8A Head-and-neck Restraint

This new head-and-neck restraint from Zamp Racing features a high back to provide a more natural pull angle and allow for easy side-to-side movement. It also has shorter arms with little restriction in the shoulder and chest areas.
“Zamp is always trying to come out with innovative products from direct feedback from customer needs,” said Zampierin. “We meet some of the highest safety standards in the world, including FIA8860 Super Standard, plus part of the FIA IWG development group.”
The Series 8A also features stainless-steel hardware, Kevlar webbing tether that connects the helmet to the restraint, and replaceable padding that is easy to clean. Sizes include small, medium, and large. The restraint is SFI 38.1 certified.