Evernham, Kauffman Reviving IROC Brand
IROC Holdings, a Mooresville, North Carolina-based joint venture established by NASCAR Hall-of-Famer Ray Evernham and former NASCAR Cup Series team owner Rob Kauffman, has acquired the rights to the International Race of Champions (IROC) brand.
Held annually from 1973 to 2006, the IROC series brought together the top drivers from all forms of motorsports to compete against one another on historic tracks.
The joint venture was created with the intent to host an IROC racing event in 2024 with historic IROC cars while exploring future opportunities, according to a statement announcing the acquisition.
For more information, see the full announcement.