Digital Throttle has announced John Covan, formerly a long-term Senior Sales Manager for Speedway Illustrated, has joined its sales team as Sales Director. 

Based in Cumming, Georgia, Covan will be responsible for expanding Digital Throttle’s digital advertising services across key automotive racing markets.

Covan has over 40 years of industry experience, having worked as the owner and founder of Rebco Racing Enterprises, Outlaw Disc Brakes, John Covan’s Thunder Road, and Covan’s Classic, and as the director of several NASCAR Touring series. 

“I’m extremely excited to be working with Digital Throttle, which has created the largest and most impressive digital network in the automotive and powersports and racing markets,” Covan said. “Digital advertising is such a powerful and measurable form of marketing, offering a turn-key solution is a great solution for any racing brand or service.”

Founded in 2009, Digital Throttle focuses on reaching vehicle and motorsports enthusiasts through any form of digital media, including enthusiast websites, social media, YouTube, and search platforms.

For more information, visit digitalthrottle.com.