RIGID Industries, the off-road lighting company based in Gilbert, Arizona, has named Andy Kroll as its new president.

In his new position, Kroll will work closely with RIGID's executive team to set long-term objectives, pursue innovation in lighting technologies and foster strong partnerships with dealers, distributors and OEMs, the company said in a statement announcing the appointment.

Prior to joining RIGID, Kroll worked at Polaris for 12 years, leading sales and marketing efforts for Polaris Snowmobiles and Off-Road Accessories, as well as running Polaris' aftermarket businesses. He also brings eight years of branding and business strategy experience from his time as a senior brand manager at General Mills.

For more information, visit rigidindustries.com.