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JTG Daugherty Reveals New Sponsorship Strategy
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JTG Daugherty Racing unveiled a new sponsorship strategy on Wednesday at the NASCAR Hall of Fame, as well as its two paint schemes for the Daytona 500 next month.
The No. 47 Monster Energy NASCAR Cup Series entry, driven this year by Sunoco Rookie of the Year contender Ryan Preece, will highlight and promote the team’s longtime sponsor Kroger, and its new shopping and delivery options including curbside pickup, and various home delivery options.
The unique approach will feature seven themes that will be showcased on the hood for consecutive weeks at a time:
• Flavor Fill Up: the month of March focuses on when sporting events such as the NCAA Basketball tournament encourages a snacking occasion, and when Kroger is highlighting National Frozen Foods Month. Corporate partners include Unilever, Kraft-Heinz, Conagra, General Mills, and Kellogg’s.
• Speedup Your Cleanup: the month of April will highlight the spring-cleaning season where shoppers are focused on buying from corporate partners such as such as Clorox, Procter & Gamble and Kimberly-Clark Corporation.
• Personal Pit Stop: personal healthcare brands take center stage on the hood in May with corporate partners Procter & Gamble and Unilever.
• Thrill of the Grill: June and July highlights everyone’s love for summer grilling with relevant brands from Clorox, Unilever, Kraft-Heinz, General Mills, Bush’s Beans, and Southeastern Mills.
• Fast Start: theme will occur during back-to-school timing when families are stocking up on partner product for their change of schedule and the new school year.
• Fast Lane to Flavor: focuses on healthy meal solutions for families on the go with brands from General Mills, Bush’s Beans, Clorox and Conagra.
• Simmer Like a Winner: as the weather turns cooler, fans will enjoy shopping for their crock pot recipes with brands from Bush’s Beans, Kraft, ConAgra and General Mills.
Of note, Buescher’s No. 37 Chevrolet will feature Kleenex Wet Wipes branding during the Daytona 500 on Feb. 17.
To bring the entire program to life and to simplify the communication between NASCAR fans and Kroger.com, the team is also introducing a new mobile technology.
All JTG Daugherty Racing advertising during each month throughout the season will encourage shoppers to text a key word that directs the fans to fun tips, sweepstakes, and Kroger savings for the brands highlighted by the shopper themes.
For more information, visit the JTG Daugherty Racing website.
The No. 47 Monster Energy NASCAR Cup Series entry, driven this year by Sunoco Rookie of the Year contender Ryan Preece, will highlight and promote the team’s longtime sponsor Kroger, and its new shopping and delivery options including curbside pickup, and various home delivery options.
The unique approach will feature seven themes that will be showcased on the hood for consecutive weeks at a time:
• Flavor Fill Up: the month of March focuses on when sporting events such as the NCAA Basketball tournament encourages a snacking occasion, and when Kroger is highlighting National Frozen Foods Month. Corporate partners include Unilever, Kraft-Heinz, Conagra, General Mills, and Kellogg’s.
• Speedup Your Cleanup: the month of April will highlight the spring-cleaning season where shoppers are focused on buying from corporate partners such as such as Clorox, Procter & Gamble and Kimberly-Clark Corporation.
• Personal Pit Stop: personal healthcare brands take center stage on the hood in May with corporate partners Procter & Gamble and Unilever.
• Thrill of the Grill: June and July highlights everyone’s love for summer grilling with relevant brands from Clorox, Unilever, Kraft-Heinz, General Mills, Bush’s Beans, and Southeastern Mills.
• Fast Start: theme will occur during back-to-school timing when families are stocking up on partner product for their change of schedule and the new school year.
• Fast Lane to Flavor: focuses on healthy meal solutions for families on the go with brands from General Mills, Bush’s Beans, Clorox and Conagra.
• Simmer Like a Winner: as the weather turns cooler, fans will enjoy shopping for their crock pot recipes with brands from Bush’s Beans, Kraft, ConAgra and General Mills.
Of note, Buescher’s No. 37 Chevrolet will feature Kleenex Wet Wipes branding during the Daytona 500 on Feb. 17.
To bring the entire program to life and to simplify the communication between NASCAR fans and Kroger.com, the team is also introducing a new mobile technology.
All JTG Daugherty Racing advertising during each month throughout the season will encourage shoppers to text a key word that directs the fans to fun tips, sweepstakes, and Kroger savings for the brands highlighted by the shopper themes.
For more information, visit the JTG Daugherty Racing website.
