Strong leadership is the backbone of any organization's success. As women in the automotive aftermarket industry continue to break barriers as leaders in their businesses, they have an incredible opportunity to drive innovation, foster collaboration and enhance operations in ways never before seen.   

The SEMA Businesswomen's Network (SBN) Women's Leadership Forum, taking place March 11-13 in Orlando, Florida, will serve as a powerful catalyst for women to advance in their careers. Centered around the theme "Unlocking Potential," the event promises to provide attendees with the tools, resources and connections needed to thrive.    

Below are five reasons why the Forum is the must-attend event for women in the automotive industry:   

1. Amplify Your Executive Presence   

Whether you are a new or seasoned leader, knowing how to advocate for your ideas and inspire others to follow your vision is essential for success. This event will give you the necessary insights to fine-tune your executive presence and communicate your value.  

2. Innovative Seminars and Keynote Speakers   

Hear from a dynamic lineup of keynote speakers and industry experts as they deliver key learnings, actionable takeaways and fresh perspectives to fuel your creativity. Seminars will cover risk taking, accelerating people performance with emotional intelligence, unlocking competitive advantage with generative AI and so much more.    

3. Designed for Women in the Automotive Aftermarket    

Unlike other leadership forums with attendees from various industries, the SBN Forum is uniquely crafted to benefit women in the automotive specialty-equipment market. This focused approach enables participants to connect with peers that understand their unique challenges and learn from others who have shared the same experiences.  

4. Grow Your Network of Women Allies 

Networking activities are scheduled throughout the event, providing a unique opportunity for women to build their professional network, identify collaboration opportunities and build authentic relationships that can offer advice and support long after the event concludes.    

5. Reduced Cost for SBN Members  

SBN members receive the reduced price of $599, compared to the non-SEMA member price of $799.   

Ready to learn, grow and unlock your potential? Register for the 2025 SBN Women's Leadership Forum at sema.org/sbn-wlf.