Salt Lake City, Utah-based event, marketing and broadcast agency Mountain Sports International, Inc. (MSI) has acquired full ownership of TORC: The Off Road Racing Championship presented by Amsoil.

Along with the ownership announcement, an updated schedule for the 2016 TORC series has also been released featuring seven stops.

Established in 1997, MSI is a full service marketing and events company specializing in the creation of events and experiences with clients such as Toyota, Lexus, Pepsi, The North Face, Sierra Nevada Brewing Company and others. In partnership with its sister company, MSI Live Productions, MSI has been involved in digital forward production and delivery for clients such as Sony, Netflix, Universal Music Group, Red Bull Media House and Street League Skateboarding. MSI Live will manage all facets of production, delivery and broadcast of TORC events to fans around the world.

TORC will function as an independent business unit known as MSI-TORC. Primarily during the 2016 season, MSI will focus on meeting the needs of drivers, fans, tracks and sponsors to create better relationships with each stakeholder. MSI is also dedicated to improving the overall organization and financial stability of the series. In conjunction with MSI Live, MSI will also focus on improving media broadcast exposure .

In addition to the official confirmation of new ownership, TORC has also released an updated schedule for its seven 2016 race locations:


May 27-28: Dallas/Fort Worth, Texas

June 10-11: Chicago, IL

June 25-26: Crandon, WI (Crandon International Off- Road Raceway)

July 16-17: Elk River, MN (ERX Motor Park)

July 30-31: Bark River, MI (Bark River International Raceway)

Aug. 19-20: Charlotte, North Carolina

Sept. 2-4: Crandon, WI (Crandon International Off-Road Raceway)

For more information on TORC: The Off-Road Championship, visit www.torcseries.com