Goodyear, the Akron, Ohio-headquartered tire manufacturer, has named David Anckaert as its chief of product strategy and planning.

Anckaert joined Goodyear in 2000 and has held positions in research and development, sales and marketing. In 2018, he was named vice president, commercial Europe, and after that, served as vice president, consumer replacement Europe. Most recently, Anckaert served as vice president of the Europe, Middle East and Africa consumer business.

In his new role, Anckaert will lead Goodyear's product roadmap and lifecycle planning, leveraging data-driven market insights to identify opportunities, drive innovation and develop a winning global product portfolio, the company said. He will report to CEO and President Mark Stewart.

For more information, visit goodyear.com.