Lucas Oil Products Inc., the American-based manufacturer and distributor of additives and lubricants, has announced the promotion of Dave Wonser as its new Vice President of Brand Development.

Wonser has been with Lucas Oil for nearly 15 years.

“Dave has been part of the Lucas Oil family since 2005 and has always remained a versed professional. He played an integral part in developing Lucas Oil Production Studios in 2007, [when we] developed and launched Lucas Oil Racing TV,” Lucas Oil Products COO Thomas Fredrickson said in a written statement. “And has always shown initiative in the performance of his duties, even going above and beyond what was expected of him. We know the same level of dedication and commitment will be applied in his new position and can't wait to see where he will help lead the company.”

As Vice President of Brand Development, Wonser will oversee a wide array of business functions including branding, product development, online and offline promotions, and market research.

Wonser’s previous positions with the company include Account Executive, Studio Director, Multi-Media Director and Director of Technology. He also brings experience in information technology (IT), digital design and website development to his new role.

“I look forward to this new challenge and opportunity. Lucas Oil is such a diverse company with the various entities that we have and I enjoy pushing the limits on new ideas, company growth and development to further the company,” Wonser said in a written statement.

For more information, visit lucasoil.com.