After assuming operational oversight of Engine Pro, The AAM Group—the automotive aftermarket program distribution group and specialty marketing firm based in Piney Flats, Tennessee—has announced Jeff Kesar will help lead marketing and strategic planning for Engine Pro.

In his role as AAM Group Marketing Specialist, Kesar will work to bring Engine Pro into the existing portfolio of AAM Group marketing programs, integrating tools and services “that make sense for resellers in the engine performance industry as well as devising new solutions that address the particular concerns of those business owners,” a company official stated. Kesar will also oversee an ongoing strategy to generate exposure and influence for supplier partners.

Kesar most recently served as the creative director for Phoenix-based Western Window Systems, and before that, was at Shelby American to help establish its chassis line. Kesar, who started his career at Las Vegas-based Hayes Engineering, notably produced the Motorsports Mania television show on Fox Sports Network Arizona. 

For more information, visit theaamgroup.com.