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Lucas Oil ESS Loyalty Program Returns
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Officials with the Lucas Oil Empire Super Sprints have confirmed the return of the popular loyalty program this year.
Any team that follows 90 percent of the full point shows will receive an extra $500 on top of all their point fund monies earned. Last year an extra $4,000 was handed out at the annual awards banquet.
“We started the loyalty program last year and it was a hit with the teams. Sometimes following a whole tour can be grueling and getting a cash reward as a thank you can go a long way,” said ESS President Chuck Miller. “We were proud to give eight different teams an extra bonus last year and hope to give out more this year.”
The program is open to any team whether they have followed the ESS tour over the years in the past or are looking to do so this year. With increased sponsorship a record point fund will be handed out come November.
“We hope it’s a win, win. The teams get some extra dollars and also we hope the tracks get a nice field of cars at each event,” Miller said. “Our point funds are not always about who’s champion but who was dedicated to the tour. Whether you were Steve Poirier or Dave Axton, they both had a four digit figure in their envelope.”
Any team that follows 90 percent of the full point shows will receive an extra $500 on top of all their point fund monies earned. Last year an extra $4,000 was handed out at the annual awards banquet.
“We started the loyalty program last year and it was a hit with the teams. Sometimes following a whole tour can be grueling and getting a cash reward as a thank you can go a long way,” said ESS President Chuck Miller. “We were proud to give eight different teams an extra bonus last year and hope to give out more this year.”
The program is open to any team whether they have followed the ESS tour over the years in the past or are looking to do so this year. With increased sponsorship a record point fund will be handed out come November.
“We hope it’s a win, win. The teams get some extra dollars and also we hope the tracks get a nice field of cars at each event,” Miller said. “Our point funds are not always about who’s champion but who was dedicated to the tour. Whether you were Steve Poirier or Dave Axton, they both had a four digit figure in their envelope.”
