MEMBERSHIP LOGIN
JOIN PRI
Partnership To Benefit Young Quarter Midget Racers
Image
Hot Wheels has announced a partnership with IndyCar, USAC.25 and Honda Performance Development (HPD) to bring both mentorship and support to North American quarter midget racers.
Through Hot Wheels-sponsored clinics and activations at USAC.25 racing events throughout the 2019 season, top-level IndyCar drivers and team members will share their experiences in racing with the young competitors and families to explain the "off-track" skills that are as vital to a racing career as on-track results.
Q&As and seminars with top athletes will cover a variety of topics ranging from how to conduct media interviews and securing sponsorship opportunities to methods to connect with fans by building a strong social media presence.
"We are excited to support the USAC Quarter Midget program, with key industry partners like Honda," VP of INDYCAR Marketing SJ Luedtke said. "The partnership is a key component of our grassroots efforts and we are excited to inspire and help develop the future stars of our sport."
In addition, Hot Wheels will provide a stipend for top finishers in select Honda-powered racing regional and national events to assist with travel expenses related to the final USAC National quarter midget event in Las Vegas this November, where the winner of the most advanced class will take home a Honda GX200-powered kart to compete into the future.
Through Hot Wheels-sponsored clinics and activations at USAC.25 racing events throughout the 2019 season, top-level IndyCar drivers and team members will share their experiences in racing with the young competitors and families to explain the "off-track" skills that are as vital to a racing career as on-track results.
Q&As and seminars with top athletes will cover a variety of topics ranging from how to conduct media interviews and securing sponsorship opportunities to methods to connect with fans by building a strong social media presence.
"We are excited to support the USAC Quarter Midget program, with key industry partners like Honda," VP of INDYCAR Marketing SJ Luedtke said. "The partnership is a key component of our grassroots efforts and we are excited to inspire and help develop the future stars of our sport."
In addition, Hot Wheels will provide a stipend for top finishers in select Honda-powered racing regional and national events to assist with travel expenses related to the final USAC National quarter midget event in Las Vegas this November, where the winner of the most advanced class will take home a Honda GX200-powered kart to compete into the future.
