Formula DRIFT and motorsports media platform RACER have expanded their relationship with a new media distribution agreement that includes new live programming on RACER Network, exclusive behind-the-scenes content, channelization of FD coverage across the RACER digital suite, the addition of PROSPEC livestreaming and a robust athlete incentive program.

The multi-year agreement will see all Formula DRIFT live competitions, including PRO and PROSPEC Championship classes, available worldwide exclusively on RACER and FD platforms. Seeding, Qualifying and early round competition will be available for free on the RACER+ app and on RACER's FAST channel, which reaches 400 million devices in North America, including Samsung, Roku, Amazon and more.

As an added value to the fans, FD and RACER have collaborated on a new pre-race show tentatively called RACER GridWalk. It will feature intimate driver interviews live from the Hot Pit during final practice before Top 32 Competition. This programming will kick off the cable TV broadcasts on RACER Network and be live on the RACER+ app, as well as via the RACER+ player on the FD website. The highlight of each FD weekend, the PRO Championship Top 16 Competition heats, will be available free exclusively on RACER Network--which reaches more than 25 million households--on the RACER+ App, and via the RACER+ player on the FD website*.

“This is the first time the popular live stream from FD has done a deal of this kind,” said Ryan Sage, president of Formula DRIFT. “We've constructed a unique and monumental deal with RACER; Not only can we leverage our existing audience to show the value of our product, but RACER is adding a massive layer of distribution and support on top of our efforts. So, it's only fitting that we harness our collective power and efforts to bring the Top 16 to RACER Network properties, exclusively, for the first time.”

 “This is the natural evolution of our partnership. Over the last three years, we've collaborated to expand awareness and attract a younger audience to our platform," said CJ Olivares, RACER CEO. "FD's push to explore alternative distribution strategies while broadly innovating its coverage and racing format align perfectly with our values to focus on fans and create on-ramps for new racing- and car-curious viewers. By increasing our commitment and coverage of Formula DRIFT to the top tier of domestic motorsports, we're recognizing the importance and influence it has across the racing landscape to reach, engage and inspire.”

For more information, visit racer.com or formulad.com.