The L.S. Starrett Company—a global manufacturer of precision measuring tools and gages, metrology systems, and more—has announced the appointment of Jim VandeHei as Director of Sales of Starrett Metrology Systems. 

In this newly created role, VandeHei’s primary responsibility will be North American sales of the company’s vision systems, optical measuring projectors, and force measurement systems.

“I am very pleased to announce that Jim is joining Starrett,” Starrett Metrology Systems Vice President David Allen said. “His extensive sales management and sales process skills will be key to furthering the growth of our metrology equipment products in the North American marketplace.”

VandeHei has led and developed multi-channel sales teams for more than 28 years, including over 20 years of metrology sales and commercial operations management for Hexagon Manufacturing Intelligence, Carl Zeiss IMT Corp., and DW Fritz Automation. He is a graduate of the University of Wisconsin – Madison, where he received a Bachelor of Science in Industrial Engineering Degree and a Professional Development Certificate for Executive Sales Management. 

For more information, visit starrett.com.