Bell Racing USA has announced the opening of a new Bell Helmets outlet located at the Indy Pro Shop on Main Street in Speedway, Indiana.

The new shop, located in downtown Speedway, is said to be within walking distance of Indianapolis Motor Speedway.

Complete with an office, showroom and custom shop, the Speedway location of Bell Helmets will be open to the public. A grand opening celebration took place on Tuesday afternoon.

“Speedway is excited to welcome Bell Racing to the Main Street area,” Speedway Town Manager Jacob Blasdel said. “Their commitments to innovation and racing excellence makes Bell a natural fit for Speedway, and we look forward to seeing them grow and succeed in their new home in the racing capital of the world.”

(Photo courtesy of Bell Racing USA.)