Formula E has appointed Will Brown as its new chief commercial officer.

Brown will join the executive leadership team, reporting to CEO Jeff Dodds, with responsibility for leading the ABB FIA Formula E World Championship's global commercial strategy and accelerating the growth of its partnership ecosystem.

An accomplished commercial leader, Brown joins Formula E from Legends Global, where he served as senior vice president and global head of motorsport. He has delivered significant commercial growth across sports and entertainment properties, including Audi F1 and Real Madrid, and has previously held senior commercial strategy and partnership roles at IRONMAN, Arsenal FC and Manchester United.

"I'm delighted to welcome Will to Formula E at such an important moment for the Championship. As we look ahead to the GEN4 era, we have taken the opportunity to evolve our commercial structure to ensure we are fully set up to capitalize on the significant global momentum behind the series," Dodds said. "Will brings a rare combination of strategic clarity, international experience and a proven ability to deliver commercial growth at the highest level. He will play a critical role in shaping our next phase and further strengthening the value we create for partners, manufacturers and fans."

"I'm incredibly excited to be joining Formula E at such a transformative time. The championship sits at a unique intersection of world-class sport, innovation and sustainability, creating a powerful platform for global brands," said Brown. "There is a clear ambition to scale and evolve the commercial proposition, and I'm looking forward to working with Jeff and the team to unlock new opportunities and build on the championship's strong global trajectory."

Brown's appointment follows the recent addition of Michaella Snoeck as chief media officer, further strengthening Formula E's leadership team as it continues to scale its commercial and media operations.

For more information, visit fiaformulae.com.