Old World Industries—the Northbrook, Illinois-based company with brands including PEAK Performance Automotive—has announced the appointment of automotive industry veteran Greg Noethlich as its new chief executive officer. 

As CEO of the family-owned company, Noethlich will be responsible for accelerating the growth of Old World Industries with its PEAK, BlueDEF, and Final Charge brands.

“We’re thrilled to have Greg join the team as we continue to build our brands and products to effectively serve our consumers and customers,” Old World Industries Co-Founder and Chairman Tom Hurvis said. “Greg brings energy, commitment, and a strong depth of experience from the automotive aftermarket sector as well as vast knowledge in the manufacturing and operations of automotive, electronics, and consumer product companies.”

Noethlich joins Old World Industries after leading several major automotive aftermarket businesses, including FRAM Oil Filters, Prestone Products, and, most recently, Champion Laboratories. 

For more information, visit owi.com and peakauto.com.