SEMA Announces Reverse Trade Mission For July

SEMA Reverse Trade Mission (RTM)

SEMA has announced the first-ever SEMA Reverse Trade Mission (RTM) is set for this July. Participants will have the opportunity to meet global trade buyers of automotive specialty equipment products in three separate states: California (July 19-20), Michigan (July 22-23), and North Carolina (July 26-27).

Manufacturers and suppliers are invited to host one-on-one meetings with global distributors and resellers. Participants will also have the opportunity to participate in several networking receptions and special events. 

The day-and-a-half program at each location will help create opportunities for the visiting international resellers and for US-based suppliers to establish or enhance relationships that may lead to increased business. 

Space is limited for this new event. There is a $300 registration fee covering the one-on-one meetings, meals, and a closing reception. US Federal Government grants may be available for qualified companies. For more information on the grants, contact Kristin Atwan at

Registration is available here. For more information, visit, or contact Linda Spencer at

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.