Xtreme Concepts (XCI) Racing has bolstered its executive team with the addition of Jennifer Yohe as president and chief business development officer. Yohe will lead day-to-day business operations as well as brand strategy and partnership development for XCI Racing, which made its NASCAR debut in the March 30 Xfinity Series race at Texas Motor Speedway in Fort Worth, finishing eighth with driver Jeffrey Earnhardt.
 
Yohe joins XCI Racing after 11 years at Comcast Cable where she was senior vice president of procurement. In that role, Yohe managed the procurement team and its agreements and relationships. She also oversaw business-to-business development across Comcast and its partners, including NBC and Spectacor.

“As a new organization, it’s important we make the right decisions at the right time. Jennifer’s experience in leadership and business development, along with her understanding of motorsports, gives XCI Racing the necessary depth to succeed in partnership development,” XCI Owner Landon Ash said.

XCI Racing makes its Monster Energy NASCAR Cup Series debut this weekend at Talladega Superspeedway with Earnhardt piloting the No. 81 Toyota Camry. The team will return to Talladega in October for its second NASCAR Cup Series race, but in between XCI Racing will compete in four Xfinity Series races with Earnhardt: June 29 at Chicagoland Speedway in Joliet, Illinois, July 5 at Daytona (Fla.) International Speedway, Aug. 16 Bristol (Tenn.) Motor Speedway and Aug. 31 at Darlington (S.C.) Raceway.

For more information, visit the XCI Racing website.

(Image courtesy of Xtreme Concepts Inc.)