Holley Performance Brands has announced the expansion of its annual Ford Fest from a Mustang-centric event into a full-throttle celebration of all things Ford--with expanded truck and off-road experiences that tap into the surging growth of enthusiasts for Bronco and F-150 platforms.

The 7th annual Ford Fest is an action-packed weekend of drag racing, off-road adventures and high-energy motorsports competitions. As the grand finale in Holley’s nationwide series of flagship events, the highly anticipated festival will take place from September 26-27, 2025, at Beech Bend Raceway Park in Holley’s hometown of Bowling Green, Kentucky.

The announcement of the expansion comes after news that Holley Performance Brands would take full ownership of Ford Fest, after several years of hosting the event in partnership with the NMRA World Finals.

“Modern truck and off-road event experiences have become some of our most popular, so we’re pushing the limits this year with new off-road Bronco challenges and bigger truck competitions. If you’re passionate about Ford performance, this is the ultimate weekend to experience it firsthand,” said Matthew Stevenson, president and CEO of Holley Performance Brands.

Ford Fest 2025 will introduce an array of new experiences for the truck and off-road enthusiast audience, including off-road skill training, obstacle courses and expert-led sessions on off-road driving and vehicle recovery for Bronco owners. Additionally, an all-new drag racing class called Truck Warz will provide even more competitive excitement for truck enthusiasts.

Attendees can also explore a wide range of product offerings tailored specifically for Ford performance and customization.

For more information, visit the Holley Performance announcement here or holley.com/event.