Martin & Company, a full-service marketing solutions firm specializing in national automotive aftermarket brand building, has announced the passing of the firm’s co-founder and CFO, Randal “Randy” L. Martin.  

Martin is the spouse of Zan Martin, Martin & Company president and co-founder, and a former serving member of the SEMA Board of Directors and a former SBN Chair. The agency, located near Nashville, is one of a few in the nation that focuses almost exclusively on the automotive aftermarket. 

“I am totally heartbroken. Randy was the creative and financial genius at the agency. He has been my rock, my companion, my best friend and my trusted advisor. Through his direction the company has managed many difficult times of recessions, growth spurts and unforeseen changes; and always we came out stronger and better,” Zan Martin said. “I feel comforted by my family and friends, teammates and the many associates that have reached out with your condolences. Thank you.”

Throughout its 27 year history, Martin & Company has assisted in the growth of many iconic brands, including E3 Spark Plugs, MAHLE Motorsport, American Powertrain, Cherry Bomb, LSI Chemical, and more. The company was formed after the pair attended the 1993 SEMA Show and had an idea to start their own agency. The decision was solidified after Randy sketched the company’s logo on a cocktail napkin on the flight home. 

For more information about Randy Martin’s life, visit his obituary here. In lieu of flowers, the family requests donations to be made to either the National Audubon Society or Martin Methodist College, c/o Starnes Scholarship Fund, 433 W. Madison St., Pulaski, TN 38478.

For more information, visit martincoadvertising.com.