Sprint car driver Taylor Ferns has launched FERNS & CO., a strategic consulting firm focused on helping individuals, brands and organizations in motorsports and other industries create new opportunities, strengthen partnerships and build long-term growth strategies.

The firm will serve clients both within and outside the motorsports industry, offering expertise in business development, strategic planning, partnership cultivation and relationship management.

Drawing on experience spanning business, law, motorsports, operations and relationship development, FERNS & CO. aims to help clients navigate growth opportunities and build meaningful connections that support their long-term objectives, Ferns said.

According to the announcement, recent projects have included brand development initiatives, business planning, presentation and deck creation, strategic introductions, partnership facilitation involving multi-million-dollar collaborations, driver consulting and career counseling, as well as connecting organizations and individuals with potential opportunities.

For more information, visit fernsandcompany.com.