Everything that exhibitors need to plan for the upcoming 2026 PRI Show is now available online at prishow.com.

This year's PRI Show, December 10-12, 2026, in downtown Indianapolis, will once again showcase all forms of auto racing, all under one roof—stock car, drag, sports car, prototype, sprint car, midget, modified, formula, dirt late model, sport compact, karting, vintage and more.

Of course, exhibiting at the PRI Show puts brands in front of thousands of qualified domestic and international buyers and the most influential members of the motorsports media. (Still need a booth? Secure one here).

To maximize ROI, exhibitors can utilize the Exhibitor Service Manual (ESM) on prishow.com.

The ESM is your go-to resource for making the most of your participation in the 2026 PRI Show, from logistics to on-site execution.

In this comprehensive guide, you'll find important details on show policies, move-in and move-out procedures, key deadlines and how to order services from official PRI vendors. You'll also discover marketing and sponsorship opportunities designed to boost your visibility, drive traffic to your booth and elevate your overall show experience.

Below is a preview of the valuable resources to get exhibitors on track for a successful 2026 PRI Show.
 

1. Show Information

Whether it's Show schedules, hotel and travel information, making payments, facility details or other FAQs, the ESM has what you need.
 

2. Move-In and Move-Out Information

In this section, exhibitors will find detailed instructions on both arriving and leaving the Indiana Convention Center (ICC) and Lucas Oil Stadium (LOS) this December, plus shipping information and booth vehicle move-in requests (coming soon).
 

3. Parking and Marshaling Yard

Maps of the marshaling yard, plus trailer and rig parking are available for exhibitors here.
 

4. Show Rules and Best Practices

The ESM outlines exhibitor regulations and policies for linear booths, peninsula exhibits, two-story structures, hanging signs and more, plus specific guidelines for Machinery Row and trailer displays. The guidelines are designed to maintain safety, preserve sightlines and create a professional environment for all exhibitors and attendees.
 

5. Show Vendors

Access the approved vendors for lead retrieval, catering, insurance, vehicle detailing, frequently rented items, labor and equipment pricing, internet, electrical services and more.
 

6. Map Your Show Exhibitor Resource Center

Stay on top of your online listing and place on the 2026 PRI Show Floorplan (now available) through the Map Your Show Exhibitor Resource Center, plus register for exhibitor badges starting June 17. (More on seminars and events, and the official PRI Show App coming soon).
 

7. Marketing, Advertising and Sponsorship

This section provides successful marketing opportunities at the PRI Show, including sponsorship opportunities, how to submit a press release to the online PRI Show Media Center and downloadable 2026 PRI Show logos.

Still need a booth? Prime spots on the 2026 PRI Show floor are still available, but space is limited. Companies interested in exhibiting at the 2026 PRI Show are encouraged to contact the PRI sales team.