Dayco Products, LLC has announced the appointment of Angela Golden as the new head of marketing. Golden will lead all automotive and industrial aftermarket marketing efforts in the United States.

Golden joins Dayco from NGK Spark Plugs, where she was responsible marketing NGK and NTK brands through advertising, promotions, product launches and events. She has spent over a decade working with the automotive industry in B2B and B2C markets.

Passionate about results, Golden has driven product launches, promotions and marketing programs through various traditional and social media platforms to facilitate market growth.

“Angela is a great addition to our refreshed and reinvigorated aftermarket team,” Dayco Products Vice President of US Aftermarket Sales Daniel Sheehan said.

Golden is an active member of various industry associations, including Auto Care Association Marketing and Communications Committee, Young Auto Care Network Group (YANG), AASA Marketing Executives Council (MEC) and AASA Modern Industry eXpertise (MiX). She earned a bachelor of Business Administration from Northwood University with a triple-major in advertising, marketing and management.