Lucas Oil Products Inc, the American-based manufacturer and distributor of additive and lubricant products, announced that Southern California-based Next Level Sports Management had been enlisted to support the brand’s public relations efforts. Next Level will work directly with Lucas Oil to bring attention to Lucas Oil’s products, broadcasting entities, and its involvement with professional racing, such as the Lucas Oil Off Road Racing Series (LOORRS).

Next Level Sports Management has decades of experience handling multinational corporations and developing engaging campaigns within the powersports industry. This new effort will focus on the Lucas Oil brand, whose products are widely used in the racing, automotive, trucking, powersports, marine, agriculture and outdoor industries.

“Next Level’s experience working in the powersports sector is exceptionally valuable to the overall mission of leveraging Lucas Oil’s image as a market leader,” said Robert E. Patison, Executive Vice President of Lucas Oil. “This partnership will allow us to enhance our media and public relations efforts by connecting with the most prominent members of the media to strengthen and grow these relations.”

Lucas Oil also controls several broadcasting platforms, such as MAVTV and the Lucas Oil Racing TV streaming service. These platforms distribute racing programming, much of which is original content, such as the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling Series, Lucas Oil Pro Motocross Championship, and the Lucas Oil American Sprint Car Series.

For more information, visit lucasoil.com. For more information about Next Level Sports Management, or media requests surrounding Lucas Oil, contact Scott Roegner at scott@nextlevelsportsinc.com.