Nic Moncher has been tapped to head up the newly established marketing department at Hoosier Racing Tire in Lakeville, Indiana.

In his new role, Moncher will be responsible for developing business plans that support the company’s strategic targets, supporting sales concepts and expanding promotional marketing strategies to drive growth. In addition, he will help with overall brand development and strengthening of the brand in the global marketplace.

Moncher holds a degree in Business Management with a concentration in Marketing and Communications from Belmont Abbey College. He also brings years of marketing experience in the racing industry, having worked with several major racing teams based in North Carolina.

“I am excited about the appointment of Nic. I am convinced he will further advance our marketing vision and ambitious growth plan,” said Joerg Burfien, president and CEO of Hoosier Racing Tire Corp. “Nic’s history in the motorsports industry and passion for racing is the perfect combination to accelerate our brand development and marketing initiatives.”