Camping World To End 14-Year Title Sponsorship Of NASCAR Truck Series
Camping World—the Lincolnshire, Illinois-based provider of recreational vehicles and related components—has announced the company will end its 14-year sponsorship of the NASCAR Truck Series.
The news was announced on Twitter by Camping World CEO Marcus Lemonis, who stated, “What an amazing opportunity it’s been. [Fourteen] years, over 30 race entitlements, over 35 drivers sponsored, and some of the best fans one could wish for. Thank you, NASCAR.”
“...In acknowledging what matters most, our people, we have made the decision to reallocate those marketing dollars towards increasing the income and benefits of our people,” he continued.
Camping World most recently renewed its entitlement sponsorship in a seven-year deal that began in 2016 and ends in 2022. The title changed names during the sponsorship, with the series known as the NASCAR Gander Outdoors Truck Series in 2019, and the NASCAR Gander RV & Outdoors Truck Series in 2020. The name reverted to NASCAR Camping World Truck Series starting in 2021.
NASCAR has not yet announced a new title sponsor.
For more information, visit nascar.com.